"Joy Ride" will bring
interactive mango experiences to Texas, Mississippi and Florida
ORLANDO,
Fla., July 31, 2024 /PRNewswire/ -- To continue
celebrating peak mango season, the National Mango Board today
announced the launch of its mobile experiential activation,
"Joy Ride." This innovative
initiative will bring the mango experience to consumers through a
mobile mango food truck tour designed to spread the joy of fresh
mangos across four U.S. cities including Frisco, Texas, Tallahassee, FL, Pensacola, FL and Oxford, MS.
"Joy Ride" is designed to
captivate consumers, immersing them into the world of fresh mangos
with exciting on-site activations, a mango snack bar, photo
opportunities and a memorable mango mascot. The mobile mango food
truck will visit a variety of high-traffic locations, including
popular grocery stores and enticing sporting events, to share the
joy of mangos with communities across the country.
"We are thrilled to bring 'Joy Ride' to life and share the
incredible taste and versatility of fresh mangos with consumers in
a new and exciting way," said National Mango Board Director of
Marketing, Dan Spellman. "By
visiting consumers in these markets, we're creating unforgettable,
fun experiences while educating participants on the nutritional
benefits of mangos and inspire people to get creative with mango
recipes."
From the bustling excitement of Frisco to the historic charm of Tallahassee, the sun-soaked shores of
Pensacola and the vibrant college
town of Oxford, "Joy Ride" promises unforgettable experiences for
mango enthusiasts of all ages. The mango food truck kicks off in
Frisco on Aug. 24 at Kroger and Aug.
25 at Frisco Roughriders' minor league baseball team
stadium. The tour then heads to Florida, with stops at the Tallahassee Publix
on Sept. 1 and Florida State University for the Florida State vs. Boston
College football game on Sept.
2. Florida momentum
continues with a stop at the Pensacola Publix on Sept. 4. The mango food truck wraps up in
Oxford with an on-campus event at
Ole Miss on Sept. 6, followed by an Ole
Miss vs. Middle Tennessee Game Day experience on
Sept. 7.
Packed with vitamins and fiber, mangos are a delicious and
nutritious treat. For photos that give a sneak peek to what the
mango "Joy Ride" food truck will
look like, along with photos that showcase the versatility of
mangos, click here. To learn more about the National Mango Board,
visit Mango.org.
About National Mango Board:
The National Mango Board is an agriculture promotion group
supported by assessments from both domestic and imported fresh
mangos. The board's vision, for mangos to move from being an exotic
fruit to a daily necessity in every U.S. household, was designed to
drive awareness and consumption of mangos in the U.S. marketplace.
One serving, or ¾ cup of the superfruit mango contains 70 calories,
50 percent of daily value of vitamin C, 15 percent of daily value
of folate, 15 percent of daily value of copper, eight percent daily
value of vitamin A, eight percent daily value of vitamin B6, seven
percent of daily value of fiber and an amazing source of tropical
flavor. Learn more at Mango.org.
Media Contact:
Augustine
Agency
(218) 256-7919
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SOURCE National Mango Board