Unleash the Princess within through theatrical
and streaming content, Disney Parks experiences, new music cover
releases, consumer products, and more.
Grammy award-winning artist Coco Jones
releasing a reimagined track of the beloved anthem "Almost There"
to help kick off the campaign.
BURBANK,
Calif., July 31, 2024 /PRNewswire/ -- For
generations, Disney Princesses have inspired women and girls to be
true to their heart, dig a little deeper, and see how far they'll
go. Disney announced today a multi-year campaign called "Create
Your World," which will feature theatrical and streaming content,
Disney Parks experiences, new music cover releases, consumer
products, and more to encourage fans of all ages, everywhere, to
discover their own brand of Princess magic that lies within them.
Through the stories of beloved Disney Princess characters and their
iconic adventures, "Create Your World" celebrates that every girl
can go beyond dreaming big, to doing big things.
"Create Your World" is a multi-faceted campaign about giving
girls today the opportunity and tools to use their imaginations,
try new things, and believe in themselves while not forgetting the
fun and magic that Disney Princesses bring to every part of life.
Kicking off the campaign is a new brand spot released today called
"The Magic Within." This spot encourages girls and parents alike to
be inspired by the limitless possibilities of their imagination
and—like their favorite Princess character—go out into the world
and shape their own reality. Through the eyes of a girl, discover
how Princess stories inspire and empower her to find her inner
magic and create her world as she sees it. Fans can enjoy this new
content on YouTube, as well as across The Walt Disney Company's
global owned and operated channels.
In addition to the brand spot, Disney announced an ongoing
collaboration with musical artists in a variety of genres to
reimagine timeless Disney Princess songs, including "Almost There"
from Grammy® award-winning artist Coco Jones. This modern
rendition of a beloved track celebrates the 15th
anniversary of the fan-favorite film The Princess and the
Frog (2009) and will be available across all music streaming
platforms on August 9, 2024. This new
take on Princess Tiana's anthem
highlighting her determination to achieve her dreams showcases how,
even today, Princess music and stories continue to inspire artists
to create their world. Additional covers of classic Princess songs
will be released throughout the campaign. While waiting for new
songs to release, fans can enjoy a curated Disney Princess playlist
throughout the month of August on their favorite music streaming
platform.
This campaign will celebrate the milestone anniversaries of
cherished films such as Cinderella (1950), The Little
Mermaid (1989), Pocahontas (1995), and more, as these
stories continue to inspire and entertain generations of fans as a
part of their enduring storytelling legacy. To reminisce on
favorite Princess tales, fans can enjoy the entire Disney Princess
library on Disney+. And, to continue the stories of these
enchanting Disney Princesses, this campaign will also provide an
opportunity for fans to enjoy new upcoming content from Disney
Entertainment at home and on the big screen, including Moana
2 releasing in theaters on November 27,
2024; new episodes of Disney Jr.'s Ariel now
streaming on Disney+; an all-new LEGO Pixar Brave short
coming to Disney+ in September; the entire LEGO Disney Princess:
The Castle Quest special streaming on YouTube starting today, and
more. From the high seas to a frozen stage, fans can watch their
favorite Disney Princesses come to life and celebrate their stories
of bravery, strength, curiosity, and love when Disney On
Ice skates into their hometown. With 5 unique shows,
there's something for every Disney fan. For tour schedules, please
visit DisneyOnIce.com. Additionally, Disney Jr.'s
Ariel will make her debut in "Disney Jr. Live On Tour:
Let's Play" visiting over 60 U.S. cities this fall. For tickets and
more information, visit DisneyJuniorTour.com.
Throughout the campaign, new and exclusive consumer products
will be available for fans to bring home. From the Disney Music
Emporium, a special edition vinyl soundtrack of Disney's The
Little Mermaid celebrating its 35th anniversary will
be available for pre-order on July 31,
2024 and will release August 23,
2024. Consumers can also expect to find Disney Princess
products focusing on world building and role play, such as the new
and highly interactive Disney Princess Deluxe Day Spa Style Set
from JAKKS Pacific, the Disney Princess Market Adventure set from
LEGO Group, and the Carriage to Castle Transforming Playset from
Mattel – available globally. Fans can also enjoy products from
brands like Barefoot Dreams, DIFF Eyewear, Janie and Jack,
Loungefly, Sassy Woof, Sigma Beauty, Tweezerman, Unique Vintage,
Vera Bradley, and more. A full list
of consumer product offerings will be released at a later date.
Consumers can also tune in to Good Morning America on August 1 to learn more about these products and
enjoy exclusive reveals.
Disney Princess fans can also shop the stories they love at
Disney Store, with all-new merchandise to help them harness their
imagination and passion to create their world. New products include
the Once Upon a Story Mini Doll Playsets, and the new Disney Store
Disney Princess roleplay line featuring characters like Disney's
Belle, Rapunzel, and more.
During the month of August, Princesses of all ages will
experience one-of-a-kind offerings across the worlds of Disney. For
those attending D23: The Ultimate Disney Fan Event presented by
Visa® in Anaheim, California at
the Anaheim Convention Center on
August 9, 10, and 11, 2024, Disney
Princess will be highlighted throughout the weekend with specialty
programming such as Disney Princess – The Concert featuring
the extremely talented Tony Award®-nominee Susan Egan (original 'Belle' in Beauty and
the Beast, the voice of 'Meg' in Hercules (1997)),
Grammy® Award-nominee Courtney Reed
(Broadway's original 'Jasmine' in Aladdin), and
BroadwayWorld® Award-winner Syndee
Winters ('Nala' in The Lion King on Broadway). During
this special performance of Disney Princess – The Concert,
Grammy® award-winning artist Coco Jones will be performing live,
for the very first time, her new take of the fan-favorite
Princess and the Frog anthem, "Almost There." Other
programming offerings include the Disney Princess: Creating Tiana's
World panel with host Yvette Nicole
Brown where she will facilitate an inspiring conversation
with Anika Noni Rose, the voice of
Tiana; director of Disney+ Original series Tiana, Joyce
Sherrí; and Disney Imagineers Charita Carter, executive creative
producer, Ted Robledo, portfolio
executive creative director, and Carmen Smith, SVP Creative
Development & Inclusive Strategies, Disney Experiences, as they
peek into all the ways Tiana's iconic story and vibrant world
continues to be brought to life. At the World of Disney: The
Product Experience shopping location within the event, guests can
snap a photo alongside life size LEGO builds of beautiful Disney
Princess dresses and participate in an interactive LEGO mural.
Following this event, guests can look forward to World Princess
Week from August 25 through 31, 2024,
with Disney Experiences around the world joining the celebration
with new and returning offerings available for a limited time.
Disneyland Paris will celebrate
with an expanded presence of beloved Disney Princess characters at
Disneyland Park starting August 25,
including the exclusive show "Live Your Story – a Disney Princess
Celebration," and specialty Disney Princess-themed food and
beverage items. From August 1 to September
1, Hong Kong Disneyland will also join the festivities with
the celebratory "Royal Enchantment: A Princess Processional" every
Friday to Sunday featuring beloved Disney Princess characters in
Fantasyland and new princess-themed cupcakes at Royal Banquet Hall.
Additionally, guests may find fan-favorite princess characters
appearing daily in Adventureland. Over at Walt Disney World, guests
will have a chance to experience the new attraction, Tiana's
Bayou Adventure, and may also feel like royalty with delectable
food and beverage items available throughout August. At Disneyland
Resort, princess-themed novelty sippers may be purchased while
supplies last.
Aboard the new Disney Cruise Line ship the Disney Treasure,
which will set sail in December 2024,
Princess stories will come to life through Broadway-style shows
including Moana and Beauty and the Beast. Fans with an adventurous
spirit and looking to explore new places can travel like a Disney
Princess year-round with Adventures by Disney on special
itineraries inspired by Disney Princess stories. These guided group
vacations allow families to explore real-world destinations like
Scotland, France, Germany, and China, experiencing the cultures and settings
that shaped tales of Princesses like Merida, Belle, Rapunzel, and
Mulan. Crafted by Disney experts, each journey offers exclusive
activities and authentic experiences, bringing Disney magic to life
and creating a lifetime of magical memories. For additional
information on Disney Experiences offerings, fans can visit the
Disney Parks Blog, as well as Disney Parks TikTok, Facebook, and
Instagram social channels.
Disney Emoji Blitz is also celebrating World Princess Week with
the brand-new Aventurine Tiana emoji. Fans will have the chance to
earn her emoji in the Rhythm on the River Token Quest from
August 21 through August 30. At home,
Princesses-in-training can enjoy specially curated World Princess
Week programming on Disney Channel. Disney Jr. will also present a
slate of programming, including new episodes of Disney Jr.'s
Ariel, throughout the week.
To further extend the "Create Your World" campaign, Disney
Publishing will be rolling out several new Princess-themed titles
that readers of all ages can enjoy, including Rapunzel:
Paintbrush Pals, a global release that explores Rapunzel's
creativity and the inspiration behind some of the murals in her
tower. Young readers can also see their favorite Princesses
in the new Little Golden Books from Random House Children's, such
as the Leading Ladies! Little Golden
Book where all thirteen Princesses take center
stage to tell stories about leadership, empowerment, and community.
Insight Editions and world-renowned paper engineer Matthew Reinhart also teamed up for the new,
stunningly crafted Cinderella Pop-Up Book that tells the
beloved tale in a whole new way by bringing the iconic scenes and
characters to life in vibrant detail. Acclaimed actress, singer,
and Disney Legend Anika Noni Rose will also be releasing her debut
picture book, Tiana's Perfect Plan which is a
never-before-seen New
Orleans adventure from the voice of Tiana herself. For young
adult readers, several New York Times Best-Selling authors are
coming out with a number of new titles, including A Sword in the
Slumber from the Queen's Council series by Sara Raasch which tells a thrilling reimagining
of Princess Aurora's fairy tale, as
well as a witty and deeply romantic modern reimagining of Disney's
Tangled, Tangled Up In You by Christina Lauren.
The Walt Disney Company is also bringing the magic of the
"Create Your World" campaign to wish kids to deliver joy when it's
needed most. For nearly 45 years, Disney and
Make-A-Wish® have worked together to grant life-changing
wishes for children with critical illnesses, many of them inspired
by a child's most heartfelt wish to meet their favorite Disney
Princess. Like the beloved characters themselves, wishes renew
hope, uplift spirits, and unite families, friends, and communities
in transformative journeys. Throughout the "Create Your World"
campaign, Disney will be sharing special Princess wishes,
illustrating their ability to empower wish kids and ignite their
imagination and confidence.
Disney has also teamed up with nonprofit, Starlight Children's
Foundation®, to make Princess-themed deliveries to 450 children's
hospitals and pediatric places of care across the United States during the month of August.
These packages of Princess toys, books, games, and more will bring
young patients a sense of familiarity during their hospital stays
and moments of delight as they engage their imaginations with
beloved Princess characters. And, in celebration of the launch of
"Create Your World", Disney and Starlight Children's Foundation are
unveiling a new design for Disney-themed Starlight Hospital Gowns
and Pants, welcoming Princess
Jasmine to the existing line of iconic Disney
Princess-themed hospital gowns. These fun and comfortable designs
allow children in hospitals to channel the courageous, positive
spirit of their favorite Princess during their hospital stay. Both
the deliveries and the new Jasmine gown will be celebrated at a
special hospital event at Seattle Children's Hospital with a
special princess guest and the gown's designer in attendance. These
Princess deliveries and new hospital wear designs are part of
Disney's $100 million global
commitment to help reimagine the patient experience in children's
hospitals.
Follow @thedisneyprincesses on Instagram and @disneyprincess on
Facebook throughout August for exciting announcements and magical
Princess fun. Fans can use #DisneyPrincessCreateYourWorld and
#WorldPrincessWeek to join the conversation and visit
princess.disney.com to get more information on the festivities
leading up to World Princess Week, download activity pages for the
family, browse new products, and more.
About Disney Princess
Disney Princess celebrates the
most magical stories and the relatable, empowered heroines at the
heart of those stories who continue to inspire fans—young and old,
around the world—to discover new adventures and go out there and
create their worlds. Every Disney Princess character, from
optimistic and kind Snow White to adventurous wayfinder Moana,
empowers fans to dream of bringing the magic of Disney's most
beloved stories to life in their own lives, by finding the courage
to impact their world and take charge of their own destinies.
About The Walt Disney Company
The Walt Disney Company,
together with its subsidiaries and affiliates, is a leading
diversified international entertainment and media enterprise that
includes three core business segments: Entertainment, Sports and
Experiences. Disney is a Dow 30 company and had annual revenues of
$88.9 billion in its Fiscal Year
2023.
Media Contact:
Bruce
Lam
The Walt Disney Company
Bruce.Lam@Disney.com
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SOURCE The Walt Disney Company