Underpinned by a Deep Commitment to Hasten the
Industry's Realization of Software-Defined Vehicles, Karma Connect
Enables More Vehicles to Stay on the Road Longer While Enriching
the Ownership Experience
IRVINE,
Calif., July 31, 2024 /PRNewswire/ -- Karma
Automotive, California's first and
only ultra-luxury automaker, today launches Karma Connect, a
proprietary Vehicle Data Management (VDM) and Over The Air (OTA)
services platform which will redefine the experience of owning a
Karma automobile both today and tomorrow, and as the company will
be making these first-to-market services available to Tier 1's and
Original Equipment Manufacturers (OEM's), signifies the arrival of
Karma Automotive as a business-to-business technology partner whose
initiatives will benefit the industry at large.
Karma Automotive Takes the Role of
Business-to-Business Technology Partner with Karma Connect
The arrival of Karma Connect follows through on the business
strategy initiated by the February, 2024 acquisition by Karma
Automotive of assets of the company formerly known as Airbiquity,
an automotive commercial software company which has been deployed
in more than 60 countries, servicing the largest OEM's including
both passenger cars and motorcycles. That acquisition included
technology assets, intellectual property, the onboarding of key
technical employees, and the continuation of services contracted
with OEM's.
For clients purchasing Karma automobiles, Karma Connect comes
standard and will ensure a level of service, content, and features
renewal through next-generation OTA data transmission, a central
enabler of Software-Defined Vehicles. Further, Karma Connect is
underpinned by the company's deep commitment to lengthen product
longevity – a mindset more often associated with heirlooms than
vehicles with predetermined obsolescence – a commitment to be met
with further developments pertaining to vehicle touchpoints
including color, material, and personalization.
For other OEMs, with technologies like Karma Connect, Karma
Automotive can provide the industry with rapid, statistically
relevant insights from its highly affluent customer base that is
pre-disposed to first-mover product adoption. As all technologies
are deployed in Karma vehicles first, partners benefit from
software that is hardened for production in automotive
applications, instead of laboratory developments. This mitigates
the risk of new technology adoption and quickens innovation and
validation cycles.
"The automotive industry continues to undergo massive
transformation, adopting new technology at a pace never seen
before," says Marques McCammon,
President, Karma Automotive. "Each
of these new innovations challenges manufacturers' deeply-rooted
systems, architectures, processes and supply chain. The goal is to
pivot to the future while sustaining profitability today.
Software-Defined Vehicles are the future, but it's yet to be fully
realized because the cost of change, at least in the near term, is
erosive to profits. It is a classic innovator's dilemma but
playing at industry scale. Karma Connect demonstrates the role
Karma Automotive will play as an ally, helping manufacturers meet
the demands of tomorrow, right now."
Two distinct services are offered beneath the Karma Connect
umbrella:
- Karma Flash: Utilizing Karma
Cloud Services (KCS), Karma Flash
delivers OTA updates to any Karma Revero vehicle MY2020 and later,
a one-way flash upgrade from cloud to client. While Karma Flash can be used to fix issues, it will
also deliver new features and capability to vehicles long after the
point of sale, similar to downloading a new app for a
smartphone.
- Karma Recon: Also utilizing KCS,
Karma Recon is a robust service
which focuses on data analytics to deliver meaningful insights.
Through reciprocal data transmission between the cloud and the
client, and the client to the cloud, Karma
Recon enables the retrieval of onboard data, diagnostics and
analytics from the vehicle. Once a sufficient history of data has
been compiled, Karma Recon can use
its AI-based fault-filtration utility to predict potential onboard
failures before they occur, prompting precautionary service of the
vehicle while simultaneously generating real-time design cases to
help engineers address issues at the source.
Karma vehicle customers will get their first experience with
Karma Flash with the launch of
"Tune", a new cabin audio experience for the Karma Revero sport
sedan. This upgrade, engineered by luxury audio designer Master
& Dynamic, will be made available to existing Revero owners
Model Year 2020 and later. Tune by Master & Dynamic will also
be a retail option on the 3rd Generation Karma Revero,
which begins delivering to clients in the 4th Quarter
2024.
About Karma Automotive
Karma Automotive is
California's first and only
ultra-luxury automaker, manufacturing electric and E-REV (Extended
Range Electric Vehicles) at its production facility in Moreno Valley, CA, with its executive and
design headquarters in nearby Irvine,
CA. The Karma portfolio embodies California's spirit of innovation and
entrepreneurial boldness, reflected by the signature Comet Line
which is the central hallmark of Karma's new design language. The
3rd Generation Karma Revero sport sedan, the world's
first luxury plug-in hybrid, will be introduced in 4th
Quarter 2024, offering luxury balanced with conscientiousness
delivered without compromise. The Gyesera four-seater is
anticipated in 2025, and in 2026, the Karma Kaveya super-coupe,
with up to 1,000 horsepower and butterfly-doors, will arrive. Karma
Automotive's dealer network spans North
America, Europe,
South America and the Middle East.
(www.karmaautomotive.com)
Media Contact:
Joe Richardson, (917) 716-6617
Joe@BeautifulNoisePR.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/karma-automotive-californias-first-and-only-ultra-luxury-automaker-takes-the-role-of-business-to-business-technology-partner-with-karma-connect-302211633.html
SOURCE Karma Automotive