Vandra's AI-Powered Tools Helped OLLY Lower First-Time Visitor
CAC by 20% From Lower-Intent Traffic Sources Like TikTok
NEW
YORK, Aug. 1, 2024 /PRNewswire-PRWeb/ -- Vandra,
the AI-powered retail technology that turns browsers into buyers,
today announced the impressive impact its AI-powered technology has
had on the e-commerce business of its client OLLY, the leading
wellness benefit corporation, known for innovative benefit-forward
supplements. In the first five months since OLLY began partnering
with Vandra, OLLY has seen an 82% increase in first-time site
visitor conversion rates from price-conscious, low-intent traffic
sources like TikTok, white reducing first-time customer acquisition
costs by 20%.
"Vandra has been a game-changer for us.
Having a site conversion number that increases every month, month
over month, has become the new normal. And that would not be the
case without Vandra." -Jennifer
Peters, Director of DTC, Martech, and Digital Compliance at
OLLY.
"Vandra has been a game-changer for us. Its ease of
implementation and the simplicity of its dashboard allow us to
effectively convert first-time visitors, boosting our overall site
conversion rates," said Jennifer
Peters, Director of DTC, Martech, and Digital Compliance at
OLLY. "This partnership is invaluable, especially as we navigate
the complexities of customer acquisition and retention in today's
competitive landscape. Having a site conversion number that
increases every month, month over month, has become the new normal.
And that would not be the case without Vandra."
OLLY has seen sustained growth and improvement since
implementing Vandra's site conversion tools in February 2024, including Vandra's AI-powered
"nudge" solution, which delivers personalized, intent-based prompts
to encourage shoppers to complete their purchase.
"Leading e-commerce brands like OLLY realize the potential of AI
to transform the shopper experience and enable real-time,
one-to-one personalization. But the time, effort, and cost to
implement and maintain these solutions has historically been
prohibitive for most brands," explained Mark Rothbaum, Cofounder and CEO of Vandra.
"Vandra has created a unique solution that drives a meaningful
impact on conversion rates and sales for brands, while requiring
just four clicks to install and fewer than 30 minutes a month to
maintain."
Vandra consistently delivers a significant improvement in site
conversion rates, with clients experiencing 30%-200% increases in
conversion rates for on-the-fence, lower-intent shoppers. Vandra
also helps digital marketing teams be more efficient, lowering
customer acquisition costs by 20% on average, while uncovering
customer behavioral insights and conversion patterns that can't be
obtained independently, helping brands improve data-driven
decision-making.
About Vandra
Vandra (http://www.vandra.ai) partners with e-commerce brands of
all sizes to turn browsers into buyers using a powerful combination
of AI and behavioral science. We squeeze more sales out of an
e-commerce site's existing traffic by targeting on-the-fence
shoppers with timely nudges… and staying quiet for shoppers already
headed for checkout. We increase conversion rate while avoiding
unnecessary discounts.
Media Contact
Kristin Kovner
K-SQUARED STRATEGIES
Kristin@ksquaredstrategies.com
Media Contact
Kristin Kovner, K-Squared
Strategies, 2028415963, kristin@ksquaredstrategies.com,
https://www.vandra.ai/
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SOURCE Vandra