BRAMPTON, ON, Aug. 1, 2024
/CNW/ - Today marks the end of the first six months
of Loblaw's national Hit of the Month program, where customers
find the best possible deals on select everyday items at
participating Loblaw banner stores. With more than $45 million dollars collectively saved on the
featured products, this promotion has truly made a significant
impact on customers' wallets.
"The Hit of the Month campaign really has been a hit! Each month
we've featured three or four products that customers want at
unbeatable prices," said Mary
MacIsaac, Senior Vice President, Loblaw Marketing and
Brands. "This campaign was designed to bring more value to
customers across all our banners and divisions. The response has
been nothing short of incredible, and we can't wait to see what the
next six months hold."
Since February, the Hit of the Month program has featured family
favourites and pantry staples like crackers, rice, flour, cooking
oil, soap, nuts, and chocolate bars. The biggest seller across the
country was Kraft Dinner, with nearly eight months' worth of boxes
sold in a single month.
August's Hit of the Month products were chosen to help families
as they prepare for back-to-school, and include toothpaste,
tortilla wraps, cookies, and candy.
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, as well as
its largest retailer and private sector employer. With over 1
billion transactions each year in its unmatched network of 2,500
stores and national e-commerce options, Loblaw brings food,
pharmacy, beauty, apparel and financial services to customers
through many of Canada's favourite
and most-trusted brands: President's Choice, No Name, Loblaws,
Shoppers Drug Mart, No Frills, Real Canadian Superstore, T&T,
Joe Fresh, PC Express and PC Financial. The Company's loyalty
program, PC Optimum, has more than 16 million active members and is
one of Canada's largest and
best-loved reward programs.
Loblaw's purpose is to help Canadians live life well. It makes
good food affordable, health, beauty and wellness accessible,
saving for the future possible, and essential style achievable.
SOURCE Loblaw Companies Limited - Public Relations