Company releases new survey insights revealing Americans'
hydration habits and preferences
NOVATO,
Calif., Aug. 1, 2024 /PRNewswire/ -- CG Roxane
LLC, the privately held, family-owned, and operated maker of
Crystal Geyser® Alpine Spring Water® and the first U.S. beverage
company to open in-house recycled PET (recycled Polyethylene
Terephthalate) plants, today announced its "Thirst for Progress"
campaign. This initiative includes a series of creative shorts
dedicated to promoting hydration and sustainability throughout the
summer season.
The campaign aims to empower consumers to make informed choices
about hydration, emphasizing the benefits of choosing sustainable
options. By opting for Crystal Geyser® Alpine Spring Water®,
consumers not only enjoy pure, natural hydration, but also
contribute to environmental initiatives through CG Roxane's
sustainable practices whether at home or on the move this
summer.
"Our 'Thirst for Progress' campaign underscores CG Roxane's
commitment to delivering products from high-quality sources while
championing sustainability," said CG Roxane VP of Marketing
Anne-Charlotte de La Porte. "As a
family-owned company since our founding in 1990, we have upheld the
belief that water should come from the highest quality, natural
sources rather than simply from a municipal origin. This philosophy
guides our operations and distinguishes Crystal Geyser® Alpine
Spring Water® in the marketplace."
A July 2024 survey commissioned by
CG Roxane and conducted by Talker Research reveals insights into
American travelers' habits and attitudes towards hydration and
bottled water. The survey of 2,000 U.S. adults highlights that
while 46% of Americans drink more water when traveling, 65% are
concerned about the quality of the tap water at their
destinations.
Further insights from the survey indicate that 89% of
respondents are seeking to improve their preparedness when
traveling, though 40% admit they find it difficult to stay hydrated
while traveling. Insights also showed that if Americans knew a
brand's disposable bottled water was 100% recyclable and that the
packaging was made from recycled materials, they would be 69% more
likely to use them.
As a beverage industry leader in sustainability practices, CG
Roxane is proud to announce that it is the first U.S. bottled water
brand to offer consumers a tethered cap option, on its 8 oz
bottles. This initiative not only aligns with CG Roxane's
dedication to environmental stewardship, but also anticipates
global trends, such as the recent EU mandate phasing out loose caps
for plastic drink bottles up to three liters as of July 3, 2024.
CG Roxane's commitment to sustainability is deeply integrated
into its operations. In 2021, the company inaugurated solar panel
installations at its San
Bernardino recycling PET facility, generating renewable
energy to power its operations. These efforts align with CG
Roxane's goal to mitigate its environmental footprint, having saved
3,346 metric tons of CO2 emissions since inception--the equivalent
of over 55 thousand trees planted. In 2023, the Company also scaled
up its use of renewable energy by launching a solar PV
(photovoltaic) installation to power its Johnstown, NY bottling factory and improving
solar energy generation at its Novato Headquarters.
"We are proud to be at the forefront of sustainability in the
bottled water industry," remarked Charles Calvat, CG Roxane
Director of Corporate Social Responsibility. "By producing Crystal
Geyser® Alpine Spring Water® bottles with no less than 50% recycled
PET content, we save 28.5 thousand metric tons of CO2
annually—equivalent to the electricity use of 5,565 homes for a
year. This initiative not only meets regulatory standards, but also
reflects our commitment to environmental stewardship."
In launching its 'Thirst for Progress' campaign, CG Roxane
invites consumers to join in making sustainable hydration choices
this summer.
For more information about CG Roxane and its Crystal Geyser®
Alpine Spring Water® products visit
CrystalGeyserPlease.com.
*Data from a survey conducted by Talker Research, Market
Research Society (MRS) and the European Society for Opinion and
Marketing Research (ESOMAR), on behalf of CG Roxane from
July 1 to July 8, 2024, with a panel
of 2,000 general population Americans.
About CG Roxane LLC
CG Roxane LLC is a privately
held, family-owned and operated enterprise and bottled water
company. Crystal Geyser® Alpine Spring Water® is the number one
nationally distributed bottled spring water in the United States and is a product of CG
Roxane. CG Roxane has been an environmental steward since it began
operation in 1990, with the core founding principle of bottling
spring water at its source. It is exactly the same today, and it's
what separates us from every other U.S. bottled water company. For
more information, visit crystalgeyserplease.com.
Media Contact:
Demonstrate for CG Roxane - Zachary
Barker
415-400-4214
381125@email4pr.com
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SOURCE CG Roxane LLC