- August 7th is the single
deadliest day for U.S. drivers, according to new crash data
analysis from global Dash Cam brand Nextbase
- Nearly two-thirds of American motorists agree that driving
on U.S. roads is more dangerous than it was five years ago
- Among the above motorists, distracted driving named as the
biggest danger, above road rage, carjacking and theft
- New proprietary research is being released for National Dash
Cam Day, a successful event in other countries making its debut in
the U.S., aiming to encourage safer driving on roads
LOS
ANGELES, Aug. 5, 2024 /PRNewswire/ -- August 7th is the single
deadliest day of the year to drive on American roads, according to
new analysis by Nextbase of data from the National Highway Traffic
Safety Administration (NHTSA)1.
With this grisly milestone in mind, Nextbase – the world's
leading Dash Cam brand – is launching its globally successful
"National Dash Cam Day" in the United
States. A campaign to raise awareness of the increasing
risks associated with vehicle ownership and driving, America's
inaugural National Dash Cam Day, on August
5th, is a nationwide recognition of potentially
life-saving technology that has been celebrated for several years
in the UK, Nextbase's home country, but this year marks the first
time it has come to the U.S. Nextbase is teaming up with law
enforcement and legal experts to help educate the public on how to
better protect themselves and their loved ones.
New research commissioned by Nextbase2 found:
- Nearly two-thirds (62.3%) of American motorists agree that
driving on U.S. roads is more dangerous than it was five years
ago.
- Among the above drivers, distracted driving was named as the
biggest danger (65.6%), above road rage (19.2%), carjacking
(7.2%) and car theft or break-ins (4.3%).
- Being involved in a crash was the number one worry for U.S.
drivers (76.6%), with the fear of something happening to a loved
one while driving a strong second at 57.8%.
- Outside of vehicle purchase or lease cost, insurance costs were
the greatest financial concern for vehicle owners (43.7%), above
maintenance costs (30.4%) and fuel or charging costs (25.3%).
"National Dash Cam Day was established in the UK to raise
awareness of various road safety issues and precautions,
highlighting the importance of having a high-quality dash cam in
your car – which can be a life saver for the individual owner and
can improve road safety for all," said Bryn
Brooker, Head of Road Safety for Nextbase. "With data
indicating that the risks on U.S. roads are increasing – and noting
the spike in fatalities in August – we felt it was time to bring
the Nextbase road safety initiative to America, starting with
National Dash Cam Day."
For National Dash Cam Day in the US, Nextbase has enlisted the
assistance of road safety experts from a variety of fields,
including law enforcement, personal injury law, and
others.
Sergeant Chris Palaganas, a
16-year veteran law enforcement officer said, "Video
evidence can be enormously helpful in a multitude of incidents –
accident, road rage, attempted car-jacking, break-ins, etc. – and
obviously, law enforcement agencies across the country have
recognized those benefits and deployed dash cameras and body cams
to their officers as a result. I tell all of my officers that when
they are off duty, if they find themselves in a situation, their
first responsibility is to be the best witness they can be, noting
details that may be critical later. It's so much easier to do that
if you have a camera recording. The same is true for civilians,
too. Whether they're dealing with law enforcement or submitting a
claim to their insurance carrier, detailed video evidence is the
best way to protect yourself."
Jonathan Shin, Litigation
Counsel and CEO of Shin Law Group, APC, said, "I wish every one
of my clients had a high-quality dash cam in their car. That
footage makes my job so much easier. Having video evidence saves
time, money and heartache. Dash cam video maximizes the chances
that the party at fault will take responsibility for their actions
and the innocent victims will be fairly compensated, so they can
recover and get on with life as quickly as possible."
For more information on Nextbase Dash Cams,
visit nextbase.com.
ABOUT NEXTBASE DASH CAMS:
Nextbase is a world-class
innovator of automotive-based imagery technology with hundreds of
patents and design protections to its name. Having created the
consumer dash cam category and dominated markets in the UK,
Europe, Australia, New
Zealand and North America.
With its multi-award-winning product range, UK-based Nextbase
is now expanding into Asia. With
the recent launch of the AI-powered, IOT-connected Nextbase iQ –
the world's first truly smart, fully connected dash cam and the
world's only aftermarket connected car platform – Nextbase is
transcending the category it created. Nextbase has successfully
integrated both market-leading software and data services into its
millions of dash cams on the road, positioning itself as a leading
imagery provider to the mapping, autonomous-vehicle and
digital-infrastructure industries. Nextbase customers include: Best
Buy, Amazon, Walmart, Halfords, Autobacs, Toyota, VW Group, Uber,
Grubhub/Hungry House. To learn more, visit www.Nextbase.com/en-us/
and follow along on Instagram at @Nextbase.
The Nextbase Interactive Crash Map brings to life data from
the National Highway Traffic Safety Administration (NHTSA),
allowing users to easily view fatal crash counts across
the United States by locality
(state, county, region) and time period (week, day, second),
raising awareness of the dangers we all face when stepping into a
vehicle.
1 Source: Nextbase Interactive Crash Map*.
2 Source: Survey of 2000 U.S. drivers commissioned
by Nextbase and conducted by Drive Research, July 2024.
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SOURCE Nextbase Dash Cams