Name Change Represents the Completion of the
Company's Transformation to a Leading Global Brand Portfolio for
Professional and Trade Industries
ITASCA,
Ill., Aug. 5, 2024 /PRNewswire/ -- WernerCo
today announced the company will now be called ProDriven Global
Brands, a portfolio of brands united in their growth strategy
to serve the professional construction, industrial and automotive
industries. Effective today, the transition to ProDriven Global
Brands further solidifies the company's ongoing commitment to serve
the pro through a diversified brand and product portfolio.
"The name change represents a significant
multi-year transformation in our company," said Gary Scott, Global CEO, ProDriven Global Brands.
"This company began as a single safe access brand in North America. As we've continued to grow the
Werner brand, we've also developed an expansive brand portfolio
serving a variety of professionals and industries across the globe.
The new name is representative of the company's focus, scope and
global reach."
In 2007, the Werner brand in North America represented 100% of the
company's revenue. "Since then, as the Werner brand has expanded
and gained market share, we've also built the company into a
diversified collection of brands that are long-standing leaders in
their categories and regions of the world," said Scott. "With 9
additional pro-focused brands, most notably WEATHER GUARD, KNAACK,
Bailey, Duarib and Zarges, ProDriven Global Brands is a
well-diversified and innovative company positioned for the next
phase of growth."
The name ProDriven clearly defines the audience
served and represents the company's drive to deliver safety,
security, and productivity solutions focused on customer and end
user needs. This change has no impact on brands, product offerings
or business partnerships. ProDriven Global Brands will continue to
provide customers and end users with the same best-in-class
products and commitment to success.
About ProDriven Global Brands
ProDriven Global Brands is a privately owned,
fully integrated, international manufacturer and distributor of
industrial, construction and automotive equipment designed for
professional users. The company's growth is driven by its strong,
healthy and admired brands focused on innovation and continuous
improvement. For a full list of industry leading global brands,
visit https://www.prodrivenbrands.com/.
MEDIA CONTACT:
Angie Maddox, Seed
Factory, 404-996-4041; angie@seedatl.com
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SOURCE ProDriven