Noom members will now have access to Zumba®
content as part of their offerings, while Zumba Instructors will
have an opportunity to become Noom Mindset Coaches
MIAMI, Aug. 8, 2024
/PRNewswire/ -- Zumba, the global leader in dance fitness, and
Noom, the leading digital healthcare company committed to chronic
disease prevention and empowering people to live better longer, are
proud to announce an exciting partnership aimed at helping
individuals worldwide to achieve their health and fitness goals
like never before. Through this dynamic collaboration, Zumba and
Noom plan to offer a comprehensive array of resources, support, and
expertise to help individuals embark on their journey towards a
healthier and happier lifestyle.
As part of the partnership, Noom members will gain exclusive
access to premium Zumba content through the Noom app, allowing them
to infuse their fitness routines with the energy, excitement, and
effectiveness of Zumba's renowned workouts. From exhilarating dance
routines to targeted fitness sessions, Noom members will enjoy a
diverse range of options to keep them motivated and engaged on
their wellness journey.
Additionally, Zumba® Instructors will have the opportunity to
broaden their skill set and impact by becoming Noom Mindset Coaches
for free (for a limited time). This unique offering enables
Zumba Instructors to learn Noom's combination of psychology,
technology, and human coaching methodologies. Once trained, Noom
Mindset Coaches will have the opportunity to deepen their
relationships with their existing clients by serving as their
behavior change coach on the Noom platform, and some will further
unlock the ability to expand their networks to new clients from
Noom as well.
"Through a combination of psychology, technology, and coaching,
Noom's proven programming is designed to improve whole-person
health. This is why we are thrilled to partner with Zumba to offer
our members access to engaging and effective fitness content, while
providing Zumba Instructors with the opportunity to become Noom
Mindset Coaches," said Geoff Cook,
Chief Executive Officer of Noom. "Separately, each of our
platforms has helped millions of people meet their personal health
and wellness goals. Together, we will enable these individuals to
cultivate even healthier habits and transform their lives for the
better."
Zumba CEO Alberto Perlman added:
"At Zumba, we are committed to empowering people to live healthier,
happier lives through the joy of dance and fitness. Beyond this, we
are always looking for ways to support our instructors and give
them access to growth opportunities. Teaming up with Noom allows us
to extend their reach and impact, continuing to provide others with
the tools and support they need to make lasting lifestyle
changes."
To learn more about how Zumba and Noom are joining forces,
visit: https://www.noom.com/zumba
About Zumba Fitness, LLC:
Founded in 2001, Zumba is the largest branded dance fitness
company in the world – reporting more than 15 million weekly
participants, in 200,000 locations, across 185 countries. Zumba®
blends world rhythms with easy-to-follow choreography for an
effective workout that empowers participants to become their best
selves - mind, body and soul. In addition to its original Zumba
program, the company offers 10 Zumba specialty classes – from
aquatic-based to those specifically designed for active older
adults and children. In 2016, Zumba launched its first non-dance,
HIIT workout STRONG Nation®, where music acts as the main
motivator. In 2023, Zumba launched CIRCL Mobility™, a revolutionary
new program designed to unlock the body's full potential through
flexibility, breathwork, and mobility exercises. The Zumba®
lifestyle is rounded out by the company's many consumer product
offerings, including video games, VR +MR experiences, original
music, activewear and footwear, and interactive Fitness-Concert™
events. For more information about Zumba's programs and products,
or to find a live class, visit zumba.com. Follow us on TikTok,
Instagram and Facebook.
About Noom:
Noom is a digital healthcare company empowering everyone,
everywhere to live better longer, through an unwavering commitment
to innovation and whole-person health. Noom connects people to
content, coaching, community, and clinicians to promote positive
behavior and healthy habits, in an effort to promote healthspan and
better living. Noom also works with leading health plans and
employers offering Noom Med Center Of Excellence, Noom GLP-1
Companion, Noom Healthy Weight, and Noom Diabetes Prevention to
millions of covered lives. The company has been awarded multiple
grants from the National Institutes of Health and was the first
mobile application to be recognized by the Centers for Disease
Control and Prevention as a certified diabetes prevention program.
With offices in New York City and
Princeton, NJ, Noom has been named
one of Inc.'s Best Places to Work, Quartz's Best Workplaces for
Remote Workers, and Fortune's Best Workplaces in Technology. For
more information, please visit noom.com, subscribe to our blog, or
follow us on Twitter and LinkedIn.
Media Contacts:
Rebecca
Dorfman, Rebecca.Dorfman@zumba.com
Brandyn Bissinger,
comms@noom.com
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SOURCE Zumba Fitness