Crypto.com is the First and
Exclusive Cryptocurrency Platform Partner of the UEFA
Champions League
SINGAPORE, Aug. 14,
2024 /PRNewswire/ -- Crypto.com and
UEFA announced today that Crypto.com will be the first
and exclusive global cryptocurrency platform partner
of the UEFA Champions League. The multi-year partnership will see
Crypto.com serve as an official global sponsor of the
UEFA Champions League.
Crypto.com and UEFA will collaborate to bring
unique experiences to fans by creating memorable moments at the
matches, driving fan engagement around football and
cryptocurrency. The official global sponsorship will
also include in-stadium activations, broadcast integrations and
innovative advertising campaigns. Crypto.com's
branding as an official global sponsor will be unveiled at the UEFA
Super Cup taking place on August 14,
2024.
"This exclusive partnership with one of, if not the most popular
leagues in the world, the UEFA Champions League, represents a
significant step in our journey of engaging consumers through the
most iconic global sporting events," said Steven Kalifowitz, Chief Marketing Officer at
Crypto.com. "We have successfully built the
Crypto.com brand and community by producing innovative
and groundbreaking moments and events in a way that others have not
been able to replicate. Connecting our brand with engaged sports
fans around the world has effectively grown our user base to over
100 million in pursuit of our mission of
cryptocurrency in every wallet."
"We are thrilled to announce our new partnership with
Crypto.com, one of the foremost supporters of some of
the biggest sports teams and events in the world," said
Guy-Laurent Epstein, UEFA marketing
director. "This collaboration marks an exciting new chapter for the
UEFA Champions League, as we embrace innovative technologies to
enhance the experience for our fans and community. Together with
Crypto.com, we look forward to exploring new
opportunities as we begin a new, exciting chapter of the premiere
club football competition."
This partnership marks the latest signature partnership for
Crypto.com within the sports and entertainment space.
Crypto.com has become one of the most recognized
global brands with more than 100 million users by partnering with
iconic people, places and events, including the iconic
Crypto.com Arena in Los
Angeles, Formula 1, UFC, the FIFA World Cup Qatar 2022, and
more.
About Crypto.com
Founded in
2016, Crypto.com is trusted by more than 100
million customers worldwide and is the industry leader in
regulatory compliance, security and privacy. Our vision is simple:
Cryptocurrency in Every
Walletâ„¢. Crypto.com is committed to
accelerating the adoption of cryptocurrency through
innovation.
Learn more at https://crypto.com.
About UEFA
UEFA is the governing body of European
football and a not-for-profit organisation which supports and
ensures the world's most popular sport continues to thrive at all
levels across its 55 member associations. As part of its
commitment, UEFA invests 97% of its revenue in football-related
activities, projects and initiatives that ensure the continued
development of the men's and women's professional game as well as
youth, grassroots and futsal.
For further inquiries please contact
press@crypto.com.
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SOURCE Crypto.com