Partnership bridges digital and physical
retail through programmatic audio ads
INDIANAPOLIS, Aug. 15,
2024 /PRNewswire/ -- Vibenomics, a Mood Media
Company, has partnered with Yahoo DSP to expand its
programmatic retail media offerings in-store. This collaboration
enables advertisers to use Yahoo's demand-side platform (DSP) to
programmatically purchase and manage in-store audio ad inventory
across Vibenomics' retail network, which includes over 25,000
locations across five key verticals: grocery, drug, sporting goods,
home improvement and convenience.
This strategic move allows advertisers to leverage Yahoo's DSP
to bid for and purchase inventory, manage their buying and track
their ads within Vibenomics' network of in-store audio channels.
This provides brands with more direct and efficient ways to reach
shoppers at the point of purchase, aligning with Yahoo DSP's recent
expansion into grocery and home improvement programmatic
offerings.
"Partnering with Yahoo DSP will greatly accelerate retail
media's evolution," said Paul
Brenner, SVP of retail media and partnerships at Vibenomics.
"This integration brings programmatic efficiency to in-store audio
ads, allowing brands to reach shoppers with unprecedented precision
at the point of purchase. By bridging the gap between digital and
physical retail spaces, we're expanding reach and enhancing the
entire retail media ecosystem.
The rapid growth of in-store digital media requires improved
visibility and discoverability of in-store inventory within leading
programmatic platforms. Our collaboration provides CPG advertisers
with specialized retail media tools to effectively engage shoppers
at the point of purchase across 25,000 retail locations
nationwide.
"This partnership taps into the growing in-store audio market,
representing a significant step towards creating more
comprehensive, omnichannel solutions," said Mike Brunick, SVP and Head of Commerce Media at
Yahoo. "Through this integration, we're providing partners with
smarter, more timely ad placements that drive real results in
retail media to millions of customers."
Vibenomics envisions a future where in-store media is an
integral, easily accessible component of programmatic advertising
platforms, driving innovation in the retail media landscape.
For more information about Vibenomics and its in-store retail
media ad network, visit www.vibenomics.com.
About Yahoo
Yahoo serves as a trusted guide for hundreds of millions of people
globally, helping them achieve their goals online through our
portfolio of iconic products. For advertisers, Yahoo Advertising
offers omnichannel solutions and powerful data to engage with our
brands and deliver results. To learn more about Yahoo, please visit
yahooinc.com.
About Vibenomics
Vibenomics, a Mood Media Company, is
the leading in-store digital advertising provider. Our platform
provides a single, all-in-one retail media network, empowering
retailers to digitize their on-premise experience and advertisers
to connect with customers via display, audio and experiential
channels. Through a first-of-its-kind turnkey solution, this model
delivers the ubiquity and revenue-generating capabilities needed to
drive the next iteration of retail media. Acquired by Mood Media in
2023, Vibenomics works with hundreds of CPGs and more than 50
endemic and non-endemic categories today. The company plans to
expand its retail locations to more than 500,000 worldwide. To
learn more about Vibenomics,
visit https://www.vibenomics.com.
Contact:
Abby Lewis
BLASTmedia for Vibenomics
317.806.1900 x 136
Abby@blastmedia.com
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SOURCE Vibenomics