- With Labor Day expected to bring record-breaking domestic
travel, new research from Nextbase highlights the need for patience
during holiday getaways
- About 8 in 10 (79%) American motorists have experienced road
rage or aggressive driving, with more than a third (34%)
experiencing it multiple times a month
- Road Rage ranked second only to distracted driving among the
greatest on-road dangers
- Veteran law enforcement officer provides top five tips to
arrive alive even if you witness a road rage
incident
LOS
ANGELES, Aug. 22, 2024 /PRNewswire/ -- Labor
Day is known as the unofficial end of summer, and for many, it's
the last chance to get away for a summer vacation before school and
work bring us back to reality. But with record domestic travel
expected for the upcoming holiday weekend, drivers will need to
pack some extra patience to avoid one of the scariest dangers on
America's highways: Road Rage.
New research commissioned by Nextbase1 – the world's
leading dash cam brand – reveals that 79% of U.S. drivers have
personally experienced aggressive driving or road rage. The survey
also indicates that more than a third (34%) of these drivers
encounter such incidents multiple times each month or even more
frequently.
The emotional toll on those targeted by road rage is
significant. Survey respondents identified road rage as second only
to distracted driving in ranking the greatest on-road dangers.
Meanwhile, nearly half of the survey respondents reported feeling
nervous (45%) or angry (44%), while others described feeling
terrified (34%) or furious (26%) when faced with this
aggression.
"As Labor Day approaches—a time when millions of Americans take
to the roads for holiday travel—road rage becomes an even more
pressing issue," said Bryn Brooker,
Head of Road Safety for Nextbase. "Increased traffic, longer
drives, and heightened stress levels make drivers more susceptible
to aggression and innocent families more vulnerable. A dash cam
serves as an independent witness to events, but it can also be a
deterrent to a would-be aggressor when they realize their actions
are being recorded."
Sergeant Chris Palaganas, a
16-year veteran law enforcement officer, offers this expert advice
for surviving road rage:
- Don't get out of your car: "You never know what the
other person's state of mind is, and you have no idea if they are
armed and/or violent. Instead, stay in your car, assess the
situation and call authorities if necessary."
- Move to a safe location: "If you feel you're in danger,
drive to a well-lit, well-populated area, like a police station or
fire station."
- Be a good witness: "Have a reliable dash cam rolling,
capturing high-quality footage, and provide clear verbal commentary
to document everything."
- De-escalate the situation: "If approached by an
aggressor, point to the dash cam and make it clear – calmly,
without adding fuel to their fire – that they are being
recorded."
- Remember what's important: "Take a breath and ask
yourself what is your number one priority in this situation. It
should be getting to your destination alive."
Nextbase is dedicated to transforming how drivers protect
themselves on the road. As road rage incidents continue to rise,
the need for reliable, smart technology is more critical than ever.
With Nextbase dash cams, drivers gain not just high-definition
footage, but a comprehensive safety tool that can make a real
difference in their daily lives. Nextbase isn't just about
capturing moments on the road; it's about empowering drivers with
the confidence and security they deserve every time they get behind
the wheel.
For more information on Nextbase Dash Cams,
visit nextbase.com.
ABOUT NEXTBASE DASH CAMS:
Nextbase is a world-class
innovator of automotive-based imagery technology with hundreds of
patents and design protections to its name. Having created the
consumer dash cam category and dominated markets in the UK,
Europe, Australia, New
Zealand and North America .
With its multi-award-winning product range, UK-based Nextbase is
now expanding into Asia. With the
recent launch of the AI-powered, IOT-connected Nextbase iQ – the
world's first truly smart, fully connected dash cam and the world's
only aftermarket connected car platform – Nextbase is transcending
the category it created. Nextbase has successfully integrated both
market-leading software and data services into its millions of dash
cams on the road, positioning itself as a leading imagery provider
to the mapping, autonomous-vehicle and digital-infrastructure
industries. Nextbase customers include: Best Buy, Amazon, Walmart,
Halfords, Autobacs, Toyota, VW Group, Uber, Grubhub/Hungry House.
To learn more, visit www.Nextbase.com/en-us/ and follow along
on Instagram at @Nextbase.
1Source: Survey of 2000 U.S. drivers commissioned by
Nextbase and conducted by Drive Research in the Summer of 2024
MEDIA CONTACT
Kat Harrison; The Brand Amp
NextbasePR@thebrandamp.com
(404) 452-9846
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SOURCE Nextbase Dash Cams