Inspired by time-honored art of ceramic
restoration Kintsugi, SK-II's most crafted, exclusive, and
luxurious skincare makes time an ally not an enemy
BEIJING, Aug. 31,
2024 /PRNewswire/ -- In the pursuit of the
ultimate craftsmanship in beauty, global prestige skincare brand
SK-II launches its NEW LXP Craftsmanship series—its
most crafted, exclusive, and luxurious skincare series to date.
With this, SK-II is changing the conversation around beauty and
time, unlocking the answers to some of beauty's biggest questions—
"Must time always be an adversary to skin?" "Can time be an ally to
skin?"
Inspired by the time-honoured art of ceramic
restoration—Kintsugi that precisely interconnects broken fragments
with gold and lacquer for an art piece stronger, more beautiful,
and valuable than what came before, SK-II applied the same level of
ultimate craftsmanship to skincare.
Crafting beauty not in spite of the passage of time and
experience, but because of it, SK-II's NEW LXP Craftsmanship
series redefines what it means for a skin more beautiful than
what came before. Skin that is strongly interconnected, set on a
forward, radiant, firm, and plump trajectory. For beauty beyond
plateau to last with time, over time and through time, made
possible by NEW SK-II LXP Craftsmanship Cream.
New SK-II LXP Craftmanship series: Where Beauty meets
Science and Ultimate Craft
Pushing the Boundaries of Skincare Science to Make Time An
Ally
For over 40 years, SK-II has been collaborating with
leading scientists and dermatologists on extensive research studies
on skin and the skin transformative powers of its iconic and
exclusive ingredient, PITERA™. In partnership with the world's
leading scientific institutes, skin scientists and dermatologists,
SK-II unveiled a new skincare breakthrough: Skin
interconnection. This is inspired by the
pioneering skin science, spatial biology – a novel science used in
the regenerative medical field. With SK-II LXP Craftsmanship Cream,
strengthen skin interconnection and witness beauty beyond
plateau.
Like how a skilled craftsman precisely interconnects each
fragment of pottery, SK-II also discovered that LXP
Craftsmanship Cream works to strengthen skin
interconnections. As a result, achieving continuous
and compounding improvements of multiple dimensions of skin over
time, leading to beauty beyond plateau.
These breakthrough findings were unveiled in top scientific
conferences— International Societies for Investigative
Dermatology Conference 2023, World Conference of Dermatology 2023,
European Academy of Dermatology and Venerology 2023 and
13th Asian Dermatology Congress 2024 and published
in top scientific journals—Journal of Cosmetics, Dermatological
Sciences and Applications, Journal of Dermatological Science,
and International Journal of Cosmetic Science.
This revolutionary science is what powers the new SK-II LXP
Craftsmanship series.
Luxuriously Crafted with One of A Kind Precious
Ingredients
At the heart of new SK-II LXP Craftsmanship series is SK-II's
most precious and treasured signature
ingredient—highest1 concentrated
PITERA™. This works like prized lacquer to interconnect
each fragment of pottery in the art of ceramic restoration.
Meticulously crafted from over 40 years of research, this is
SK-II's signature PITERA™ condensed and pushed to its limits.
Preserving only the most precious parts of its composition without
the direct application of heat, highest1
concentrated PITERA™ unleashes ultimate potency to interconnect
skin. In a first-ever feat of craftsmanship,
highest1 concentrated PITERA™ is
unveiled as the #1 ingredient in new SK-II
LXP Craftsmanship Cream—unlocking its
potential as an ingredient. Complementing highest1
concentrated PITERA™ with a golden touch inspired by this
time-honoured art, the new SK-II LXP incorporates rare Gold Silk
Sericin—a precious skincare ingredient harvested from naturally
produced gold silk. Our unique gold silk sericin is
sourced from a special species of silkworm which took over 7
years to breed and can only be found in 1 location in the
world.
Be the Craftsman Of Your Beauty
Step into the world of new SK-II LXP Craftsmanship series where
you can be the craftsman of your own beauty. Crafted with a
luxurious pottery finish, featuring unique and intricate gold
connections, each product within SK-II's new LXP Craftsmanship
series —ranging from its new SK-II LXP
Cream, new SK-II LXP Essence, new SK-II LXP Serum and new SK-II LXP
Eye Cream—is a one of a kind precious work of art. Each
skincare piece in the new SK-II LXP series is also formulated with
a soothing Aloeswood-inspired fragrance containing 11 precious
natural perfume oils to calm her mind as she becomes the craftsman
of her own skin beauty with her new LXP skin ritual.
New SK-II LXP series will also be made available at selected
SK-II counters from 1st September
2024.
SK-II NEW LXP SERIES PRODUCT FACTSHEET
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1. New SK-II LXP
Cream
New SK-II LXP Cream
draws inspiration from how craftsmen skilfully restore pieces of
pottery into an art more beautiful than before. Powered by
highest1 concentrated PITERA™ with
8X2 PITERA™ power as the #1 ingredient and a golden
touch of Gold Silk Sericin, new SK-II LXP Cream interconnects skin
at every layer3 for firm, plump skin that radiates from
within for beauty beyond plateau. The new SK-II LXP Cream also
features a specially crafted spatula inspired by tools used in this
time-honored art for a luxurious skincare and massage
experience.
- 84% of
consumers felt skin was more interconnected after 1
bottle4
- 86% of
consumers agreed skin gets more beautiful with time after 1
bottle4
- 97% agreed that
cream is rich and condensed with high nutrition
4
- 94% agreed that
cream quickly melts upon spreading4
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2. New SK-II LXP
Essence
New SK-II LXP Essence
is inspired by how craftsmen carefully treats each pottery
fragment, strengthening the outcome when fully restored. Powered
with highest1 concentrated PITERA™ as the #1 ingredient
and a golden touch of Gold Silk Sericin, New SK-II LXP Essence
penetrates deeply5 to strengthen each interconnection
for silky smooth, plump radiance.
- 79% of
consumers agreed LXP Essence strengthens skin interconnection from
deep within6
- 84% of
consumers agreed LXP Essence penetrates deeply into
skin6
- 92% consumers
agree LXP Essence feels silky smooth upon
usage6
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3. New SK-II LXP
Serum
New SK-II LXP Serum
draws inspiration from craftsmen re-connecting of pottery pieces
with the careful application of lacquer. Powered by
highest1 concentrated PITERA™ with 8X2 PITERA
Power and a golden touch of Gold Silk Sericin, new SK-II LXP Serum
delivers fast, strong skin interconnections7 for firm,
plump skin with inner radiance in just one application.
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4. New SK-II LXP Eye
Cream
New SK-II LXP Eye Cream
is inspired by craftsmen taking utmost care in restoring even the
smallest fragments of pottery. As skin around your eye requires the
most delicate care, new SK-II LXP Eye Cream is formulated with
highest1 concentrated PITERA™ with 8X2
PITERA™ Power, a golden touch of Gold Silk Sericin and
Chrysanthemum extract. This powerful formula enhances skin
interconnections around the eyes to unleash improvements on
multiple dimensions—less fine lines and wrinkles and enhanced
radiance, firmness, plumpness, translucency and silky smoothness
over time.
- 90% consumer
agreed with time, skin gets more resilient by increasing moisture
to the thinnest delicate skin around eyes8
- 92% consumer
agreed the eye cream increases skin moisture around eye, calming
skin8
-
90% consumer agreed the eye cream increases skin moisture to
the thinnest delicate skin around eyes, leading to smooth skin with
enhanced interconnection8
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About SK-II
For more than 40 years, SK-II has touched the lives of millions
of women around the world through skin and life transformation. The
fascinating story behind SK-II began with a quest to understand why
elderly sake brewers had wrinkled faces, but extraordinarily soft
and youthful-looking hands. These hands were in constant contact
with the sake fermentation process. It took years of research for
scientists to isolate SK-II's iconic ingredient PITERA™, a
naturally-derived skincare ingredient crafted from a proprietary
yeast fermentation process exclusive to SK-II. Since then, SK-II
with PITERA™ has become a special secret shared by celebrities
all over the world such as Tangwei, Haruka Ayase, Mei Nagano. Kaori
Momoi, Zhang Zi Feng and
MINA. For the latest news and in-depth information, please visit
http://www.sk-ii.com.
About PITERA™
Iconic and exclusive to SK-II, PITERA™ is a naturally derived
"miracle" skincare ingredient crafted from a proprietary yeast
fermentation process that only SK-II owns. Packed with over 50
micro-nutrients – vitamins, amino acids, minerals and organic acids
– the unique composition of PITERA™ harnesses the vital force of
nature and is one that can't be achieved artificially or
synthetically. PITERA™ resembles skin's Natural Moisturizing
Factors. Skin recognizes and welcomes it, allowing it to be
absorbed quickly and deeply3 into your skin delivering
all goodness.
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[1] Within
SK-II
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[2] Based on
average test result of skin measurement on NADPH (refer to
Nicotinamide Adenine Dinucleotide Phosphate Hydrogen in epidermis)
in a product use study conducted by P&G internal lab, among 30
females who aged 30-50, in 2012, Japan, use base formula of highest
concentrated PITERA essence for 4 weeks. The NADPH level is 8X
higher than base PITERA essence.
|
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[3] stratum
corneum
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[4] *Based on
consumer self-assessment data in a product use study conducted
by P&G and 3rd party agency (JP Media direct), among 70 females
who aged 21-54, May-June 2023, Japan, use LXP cream for 25 days.
Effect varies by person.
|
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[5] stratum
corneum
|
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[6] Based on
consumer self-assessment data in a product use
study conducted by P&G and 3rd party agency (JP Media
direct), among 67 females who aged 21-54, Mar-Apr 2024,
Japan, use LXP Essence for 58 days. Effect varies by
person.
|
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[7] stratum
corneum
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[8] Based on
consumer self-assessment data in a product use
study conducted by P&G and 3rd party agency (JP Media
direct), among 60 females who aged 21-60, Jan-Mar,
2024, Japan, use LXP eye cream for 43 days. Effect
varies by person.
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SOURCE SK-II