Introducing metric builder, offering
customized metrics to tie digital experiences to revenue and
business outcomes.
COLORADO SPRINGS, Colo.,
Sept. 10, 2024 /PRNewswire/ --
Quantum Metric, the customer-driven digital analytics platform,
introduces its newest product suite, designed to elevate the
analytical capabilities of digitally complex businesses and scale
operations. Leading the release is Metric Builder, a groundbreaking
tool that allows businesses to create custom digital KPIs, uniquely
tailored to their strategic goals.
"Think about all the things that can frustrate you on a digital
journey—failed logins, slow pages, error messages. It's not just
one data point, but a composite of data that each enterprise tracks
differently," said Mario Ciabarra,
CEO of Quantum Metric. "With today's release, our customers can now
leverage complex KPIs built on hundreds of data points, aligning
teams across Merchandising, DevOps, Product, Marketing, and more to
drive greater value. The demand for this level of sophistication
gives me confidence that this marks a new chapter in how
enterprises make data-driven decisions to win their customers'
hearts."
While universal metrics like Net Promoter Score (NPS) or
Customer Effort Score (CES) set industry standards for customer
experience, digital brands are increasingly personalizing their
offerings. This evolution creates a demand for customized metrics
that better reflect each business's unique priorities and
needs.
Metric Builder answers this need, allowing businesses to create
and track custom KPIs tailored to their specific goals. With
advanced formulas and unique metrics, Metric Builder seamlessly
aligns Quantum analysis with business objectives. This includes the
ability to assign different weights to customer behaviors to map to
the team's specific goals and priorities. With Metric Builder,
organizations can now seamlessly connect user experiences to
revenue or business outcomes, making strategic decisions that
directly influence growth.
"With Metric Builder, we can now assign weighted scores to
customer interactions based on user intent, providing a deeper
understanding of their behaviors across different channels," said
Alan Tsang, Vice President, Global
Digital Platforms at Skechers. "The ability to build tailored
metrics unique to Skechers helps enhance customer understanding,
allowing us to make better-informed decisions to drive
conversions."
Beyond Metric Builder, Quantum Metric is launching additional
features to deepen understanding of every customer journey
including:
- Enhanced page analysis within Interactions: Teams
can compare different versions of a page to assess the impact
on user engagement with the new Comparison Mode, and automatically
identify key areas of engagement using Suggested Zones for
optimized analysis.
- Deeper user behavior insights within Segment
Builder: Digital brands can now isolate and analyze
specific user journeys across pages, sessions, and devices with
User-Based Sequences, providing deeper insights into customer
behavior and enhancing overall user experience.
- New tools to create funnels on the fly and drill into drop
off: Users can create a funnel from a sequential segment,
or quickly build one in the redesigned funnel builder. New
drop-off features also help uncover the 'why' behind
underperforming funnels, with business impact analysis built
in.
All products debuted in today's virtual summer release event.
For more information on Metric Builder or any of the products
included in Quantum Metric's summer release,
visit: quantummetric.com/resources/summer-product-launch-2024.
About Quantum Metric
Quantum Metric is the customer-centered digital analytics
platform for today's leading organizations. Providing a simplified
approach to monitor, diagnose and optimize the digital journeys
that matter most, the Quantum Metric platform offers in-depth
customer understanding, quantified and tied to core business
objectives. Today, Quantum Metric captures insights from 45% of the
world's internet users, supporting global brands across every
industry to get to the heart of their customer, with greater speed
and efficiency. For more information about Quantum Metric, visit
www.quantummetric.com.
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