- Recent data finds 73% of parents say nappy rash impacts
their baby's mood1
- That's why Pampers has launched their NEW Pampers Premium
Protection with double protection- for skin and against
leaks.
- With the help of Olly Murs, Pampers is on a mission to prove
that a dry and protected baby's bottom is a happy one by inviting
the Babies of Britain to try them
out!
LONDON, Sept. 17,
2024 /PRNewswire/ -- Recent research by Pampers has
revealed that 73% of UK parents say that nappy rash impacts their
baby's mood1. Babies' skin is 30% thinner and more
delicate2 than adult skin, so it's no surprise that
the nappy area can be a prime spot for skin irritation and
discomfort, especially when exposed to moisture and the humid
environment created by pee and poo3.
The impact of nappy rash on mood isn't limited just to babies,
with 84% of parents admitting to feelings of guilt, anxiety of
helplessness when their little one suffers from skin
irritation1 What's more, 97% of parents agree that dry
and protected bottom skin keeps their baby happy1.
That's why Pampers has launched the NEW Pampers Premium Protection,
designed with double protection- for skin and against leaks.
Pampers Premium Protection New Baby nappies (sizes 0-3) and
Pampers Premium Protection nappies (sizes 4-6) feature an
innovative DermaComfort Layer that instantly pulls wetness and mess
away from the skin and locks it securely inside the nappy, so
babies' delicate skin remains dry and protected from irritants. The
ultra-soft materials help the skin to breathe and provide comfort
and the Stop & Protect pocket helps to prevent leaks from
escaping at the back. The nappies have also approved by the British
Skin Foundation.
With the help of singer and first-time dad Olly Murs, Pampers is
on a mission to prove that a dry and protected baby's bottom is a
happy one, by inviting the Babies of Britain to put the new Premium Protection
nappies to the ultimate test: the baby approval test.
Olly says: "'I love being a Dad and I'm learning all the
time. When Madison is happy, Amelia and I are happy so there's
nothing better than keeping our daughter comfy and her skin
protected with those new Pampers Premium Protection nappies. They
are definitely doing the trick!". As part of this exciting
campaign launch, Olly recently paid a visit to the quaint place in
Dorset named "Scratchy Bottom".
Olly is calling on the Babies of Britain to try Pampers Premium Protection
nappies for themselves from none other than Scratchy Bottom itself
– to help make this the ONLY Scratchy Bottom in Britain! Check out Olly's visit to Scratchy
Bottom, in partnership with Pampers, in the following link!
Your baby can test and approve Pampers Premium Protection
nappies for themselves, by simply downloading the Pampers
Club App for a £6* off coupon! To learn more about the Pampers
Premium Protection range, visit:
https://www.pampers.co.uk/products/pampers-premium-protection-nappies.
*T&Cs Apply. UK Residents over the age of 18 only. Visit:
https://www.pampers.co.uk/club- app/terms-and-conditions.
Pampers Premium Protection Nappies – Tested and Approved by
Babies!
About Pampers
www.facebook.com/PampersUKIre
Instagram:@PampersUK_IRE
Twitter:@Pampers_UK
PRESS CONTACTS:
Isobel.wilson@pgone.co.uk
About Pampers®
At Pampers, we believe in the power of working together - with
parents, experts and our valued partners - to make babies' world
better, today and in the future. That's why, for more than 50
years, parents have trusted Pampers to care for babies' happy,
healthy development. Pampers is a part of The Procter & Gamble
Company (NYSE:PG) and is the #1-selling nappy worldwide. Every day,
more than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of nappies, wipes and
training pants designed to provide protection and comfort for every
stage of baby's development. Visit www.pampers.co.uk to learn more
about Pampers products, our latest innovations and for a chance to
win rewards.
Pampers, together we make babies' world better.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bold®, Braun®, Daz®, Fairy®,
Febreze®, Gillette®, Head & Shoulders®, Herbal Essences®,
Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, Tampax®, Venus® and
Vicks®.
Although headquartered in the US, P&G was founded by an
Englishman and an Irishman in 1837, our heritage lives on through
the work of Research & Development Centres, Manufacturing
Plants and Business sites, across the UK & Ireland.
Beyond our Purpose, Values & Principles, the foundation on
which P&G was built and our guiding force for over 180 years,
we aspire to be a force for growth so that we can be a force for
growth in the communities in which we live and work. Through
our citizenship priorities, we want to build a better world for all
of us - inside and outside of P&G - free from gender bias, with
equal voice and equal representation. Environmental sustainability
is embedded into our business, and has been for decades, and we
have a strong track record of delivering on our goals in this
area. We support communities around the world through our
people, our brands and our partners by delivering the comforts of
home, health and hygiene.
To learn more about P&G UK and Ireland, our brands, and our Citizenship
programmes, please visit our website, download our Northern Europe
Citizenship Report, or follow us on our social channels (Instagram
@pgukandireland, LinkedIn Procter & Gamble UK &
Ireland, and Twitter @PGUK).
Video - https://mma.prnewswire.com/media/2505318/Pampers.mp4
Photo - https://mma.prnewswire.com/media/2505319/Pampers_1.jpg
Photo - https://mma.prnewswire.com/media/2505320/Pampers_2.jpg
- Pampers European Survey, 2023
- Telofski S, et al. Dermotol Res Pract 2012,
- Berg RW. Etiology and pathophysiology of diaper
dermatitis. Adv Dermatol. 1988;3:75-98. & Berg RW, Milligan MC,
Sarbaugh FC. Association of skin wetness and pH with diaper
dermatitis. Pediatr Dermatol. 1994;11(1):18-20.
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