Female-Led, Chihuahua-Based Company Seeks to Elevate Sotol into
Pantheon of Premium Mexican Spirits
CHIHUAHUA, Mexico, Sept. 17,
2024 /PRNewswire-PRWeb/ -- A cool, new generation is
reshaping the landscape of a traditional Mexican spirit that dates
back more than 800 years – Sotol. Acrónimo Spirits officially
opened its doors today in Chihuahua,
Mexico, led by 31-year-old Alessandra Camino Creel. The company's first
product is a Sotol Blanco specifically crafted to appeal to today's
youthful, more diverse spirits drinker.
"We think those who haven't tried Sotol
will find it a very appealing alternative to other Mexican
spirits."
Legendary in Mexico, the Creel
family legacy begins with Reuben
Creel, who served as Mexico's U.S. Consul during the time of
Abraham Lincoln. Great, great
grandfather Enrique Creel is a man
steeped in the annals of Chihuahua's rich state history. As
Governor, Minister of Foreign Affairs and Ambassador, his outsized
impact still echoes in the town of Creel named as an homage to his
extraordinary role in the construction of the Chihuahua-Pacific
railroad. This rich history passes through Alessandra and her
33-year-old brother Jose Luis, the
co-founder on the project, as they forge their own paths with
Acrónimo Spirits.
"Our mother is a successful Chihuahua businesswoman, a patron of
the arts and an ever-encouraging voice to her five children to
carry forth the family legacy by pursuing our own dreams, from a
hotelier, to a musician, to now, Sotol producers," said Alessandra.
"We see Chihuahua's native spirit as an ideal pursuit to contribute
to the tapestry of this magical part of Mexico we call home."
Sotol is produced in a manner similar to tequila and mezcal, but
it is made not with agave, but with the Dasylirion plant, a spiky
flowering succulent in the asparagus family. To create Acrónimo
Sotol Blanco, Alessandra and Jose
Luis work in cooperation with Casa Ruelas, an award-winning
fifth-generation Sotol producer. Each step of the process, from the
cylindrical volcanic rock fire pit, to the copper pot still crafted
by a local metal artist, lends itself to the authenticity of the
spirit – there are no shortcuts taken in creating Acrónimo
Sotol.
Acrónimo Sotol Blanco is crafted from two Dasylirion species,
creating a complex, balanced and rounded flavor profile. The
Dasylirion Wheeleri is found primarily on the desert floor of
Chihuahua, where low rainfall and the hottest temperatures create
more pronounced earthy and mineral notes reflecting the arid,
mineral-rich soils. Dasylirion Cedrosanum is found in the Sierra
Madre Occidental highlands of Chihuahua, where more rainfall, less
heat and a higher abundance of nutrients in the soil impart more
pronounced sweet and fruit flavors with floral notes.
The naturally occurring yeast also lends influence to the
distillate, riding warm desert breezes from nearby pecan and apple
orchards to the open-air fermentation tanks. Acrónimo Sotol is
gluten, GMO and additive-free, allowing nothing to mask the
intriguing, herbaceous flavor of the Dasylirion plant.
Alessandra works in cooperation with the Maestro Sotolero, or
Master Distiller, to perfect the desired flavor profile with a
careful eye (and nose and tongue) on creating an inviting spirit
that today's younger tequila or mezcal drinker would find
intriguing as they explore premium Mexican spirits. To match
today's palates, she aims for a lighter, brighter, smoother, and
more versatile spirit, skewing the heavier, moodier profile of
traditional Sotol.
On the nose, Acrónimo Sotol Blanco features dried chili and
subtle smoky notes with hints of moist earth and Sotol plant.
Secondary notes of ripe yellow and green fruits add a touch of
brightness. The flavor is balanced and harmonious with the boldness
of dried chili complemented by earthy sweetness and herbal
undertones. Delicate smokiness adds depth leading to a long and
satisfying finish, with the perfectly balanced flavors lingering on
the palate.
"We think those who haven't tried Sotol will find it a very
appealing alternative to other Mexican spirits," said Jose Luis. "The flavor is brighter and smoother
than tequila and much less smoky than mezcal. Sotol was outlawed in
Mexico until 1994, so we are
excited to introduce U.S. consumers to this unique spirit from the
Chihuahuan Desert."
Acrónimo Sotol Blanco is best served neat to appreciate the
bright flavors and smooth finish. It adds an intriguing twist to
classic cocktails, such as a Paloma or Margarita, as well as a
Negroni or Old Fashioned and is the perfect accompaniment to the
meats and cheeses which are the staples of life in Chihuahua, as
well as the apples and pecans grown throughout the region.
Acrónimo Sotol Blanco was a Gold Medal winner at both the 2024
International Wine and Spirits Competition and the 2024 San
Francisco World Spirits Competition. The spirit is 84 proof and
will initially be available at fine spirits retailers in
Florida and California, distributed by Park Street, as well as online at
www.acronimo.com for $59.99 SRP for a
700ml.
Follow Acrónimo Spirits on Instagram, Facebook and Threads.
ABOUT ACRÓNIMO SPIRITS
Chihuahua, Mexico-based
Acrónimo Spirits was founded by Alessandra
Camino Creel and her brother Jose
Luis Camino Creel, the newest generation of a legendary
family who helped shape this northern Mexico state. In their quest to create a
modern take on Chihuahua's native spirit – Sotol – they have teamed
with Casa Ruelas, a distillery that has been crafting fine Sotols
for more than five generations. Acrónimo's portfolio includes their
flagship Acrónimo Sotol Blanco, created using time-honored
processes and two distinct Sotol plants. This will be followed
closely by the world's first gin finished with Sotol. Acrónimo, or
acronym in English, represents a single word used to express the
tradition, authenticity, passion, innovation and curiosity of our
brand.
Media Contact
Dave Karraker, Raptor
Communications, 1 4157100245,
dave.karraker@raptorcommunications.com, https://acronimo.com/
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SOURCE Acrónimo Spirits