Report Uncovers Current Press Release Trends,
Strategies to Increase Engagement and a Window into the Future
Press Release Landscape
CHICAGO, Sept. 17,
2024 /CNW/ -- Today, PR Newswire unveiled its
2024 State of the Press Release Report, a highly anticipated
analysis of press release engagement data combined with a
wide-ranging and comprehensive survey of communications
professionals. The full report highlights how experts in the
industry are using press releases in new ways as the foundation of
their communications strategies.
As the most trusted leader in press release creation and
distribution, PR Newswire offers a unique perspective on the
current trends and strategies to boost engagement with brands'
stories.
Some Key Findings from the Report:
- 93% of comms professionals plan to send the same or more press
releases in the coming year.
- 26% of strategic communicators are already using generative
artificial intelligence (AI) for press release creation, and
another 42% are open to using the technology in the future.
- 88% of PR professionals have used multimedia to enhance their
press releases.
- Use of the term "AI" within press releases grew 15% worldwide
year over year.
"Our highly anticipated State of the Press Release Report
continues to serve as a unique resource for public relations
professionals from across the industry," said Matt Brown, President of PR Newswire. "The
report provides detailed, data-driven insights reflecting the
perspectives of many of the industry's leading communicators, and
provides a direct view into evolving trends, strategies and best
practices in the press release space."
The report outlines the press release's role in a broader,
multichannel communications strategy that has become an essential
approach for PR professionals to deploy to increase their messages'
effectiveness.
Access the full 2024 State of the Press Release Report here.
Methodology
PR Newswire conducted its 2024 State of the Press Release survey
from July 10 through July 31, 2024.
This year's survey collected responses from 665 industry
professionals across the United
States and Canada.
Proprietary press release data was gathered from releases
distributed between July 1, 2023, and
June 30, 2024. More than 100,000
press releases distributed in the U.S. through PR Newswire's
network during this period were analyzed.
About PR Newswire
PR Newswire is the industry's leading press release distribution
partner with an unparalleled global reach of more than 500,000
newsrooms, websites, direct feeds, journalists and influencers
and is available in more than 170 countries and 40 languages.
From our award-winning Content Services offerings, integrated
media newsroom and microsite products, Investor Relations
suite of services, paid placement and social sharing tools, PR
Newswire has a comprehensive catalog of solutions to solve the
modern-day challenges PR and communications teams face. For 70
years, PR Newswire has been the preferred destination for
brands to share their most important news stories across the
world.
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SOURCE PR Newswire