Iconic Napa winery expands its
communication program while celebrating philanthropic and milestone
events
NAPA,
Calif., Sept. 28, 2024 /PRNewswire-PRWeb/
-- Grgich Hills Estate, the iconic Napa Valley winery renowned for its historic
contributions to California
winemaking and dedication to organic, biodynamic, and regenerative
farming practices, is proud to announce Colangelo & Partners as
its new agency of record. Colangelo & Partners, a leading fine
wine, spirits, and lifestyle public relations agency, will lead
strategic communications efforts to continue to further elevate
Grgich Hills Estate's presence in the U.S. and highlight its
unwavering commitment to growth as the winery enters an exciting
new era under the guidance of the next generation of the Grgich
family.
"We're honored and excited to represent such a storied winery
with a profound influence on Napa
Valley's history," said Gino
Colangelo, President of Colangelo & Partners. "Our goal
is to communicate Grgich Hills Estate's unique heritage, its
leadership in regenerative agriculture, and its enduring tradition
of crafting world-class wines with both longtime enthusiasts and
new audiences."
Founded in 1977 by the legendary vintner Mike Grgich, whose 1973 Chardonnay from Chateau
Montelena famously triumphed at the 1976 Judgment of Paris, Grgich Hills Estate has been a beacon
of excellence, defining luxury in Napa
Valley wines for nearly five decades. Known for its
pioneering approach to viticulture, Grgich Hills has long
demonstrated the value of organic and biodynamic practices through
its historic Old Vine Cabernet and its current dedication to
regenerative organic farming. Today, the winery continues to set
the standard for quality and eco-conscious practices in the region,
farming some of Napa's oldest
Cabernet vines as well as premier estates in the region's top
appellations.
"We are thrilled to have Colangelo & Partners support us in
our communications efforts as we honor the legacy and values of the
Grgich and Hills families, while looking ahead to the future of
Grgich Hills Estate under my leadership," said Violet Grgich, President and co-owner of Grgich
Hills Estate. "We are entering a new chapter, building on our
heritage while embracing innovation and discovery. This partnership
offers us an immense opportunity to reconnect with our loyal
audience as well as share our story with new audiences who have yet
to discover us. We believe Colangelo & Partners will be the
best fit to reach our goals and continue to show our authentic
selves to the world."
Colangelo & Partners will manage media relations and
strategic partnerships for Grgich Hills Estate, focusing on
promoting the winery's diverse luxury portfolio, progressive and
effective farming initiatives, and exceptional visitor experience.
The agency will also spearhead campaigns to celebrate key
milestones, upcoming wine releases, and special events, including
the celebration of Grgich Hills Estate Co-Founder Austin Hills' 90th birthday this upcoming
October!
Along with Grgich Hills Estate's innate commitment to bettering
our Earth, Violet holds a personal passion for creating a better
future, which she exercises through her work with the prestigious
World Food Prize. Her efforts to support global agricultural
innovation and resilience align closely with the values upheld at
Grgich Hills, furthering the estate's leadership in environmental
stewardship. Earlier this year, during the World Food Prize
Foundation DialogueNEXT, she participated on the panel discussing
Women Replanting and Regenerating, illustrating her dedication to
advancing agricultural viability practices worldwide.
As Grgich Hills Estate moves forward, it remains dedicated to
producing wines of the highest quality, balance, and authenticity,
while continuing to lead by example in regenerative farming and
sustainable practices. With over 40 years of family ownership and a
legacy of excellence, the estate is poised to inspire and captivate
wine lovers for generations to come, reinforcing its pivotal role
in Napa Valley's rise as one of
the world's premier wine regions.
For more information about Grgich Hills Estate, please visit
https://www.grgich.com/.
About Grgich Hills Estate:
At Grgich Hills Estate, we are deeply committed to crafting
world-class wines that contribute to a better future for ourselves
and generations to come. Our mission is rooted in regenerating the
earth and fostering peace through friendship. As a family-owned and
operated winery since 1977, we honor the values instilled by our
founder, Miljenko "Mike" Grgich: "Every day do your best, learn
something new, and make a friend." All of our grapes are
estate-grown in Napa Valley, and
we are passionately dedicated to natural minimal-intervention
winegrowing practices, with 100% certified regenerative organic
vineyards.
About Colangelo & Partners:
Colangelo & Partners specializes in premium food, wine, and
spirits brands, and has long established relationships with the key
press that drive these business categories and help determine the
industry leaders. Agency principals have years of experience in
retail and distribution as well as communications, a rare
combination that gives Colangelo & Partners invaluable insights
into consumer purchasing behavior. The agency focuses on 'closing
the loop' between creative communications programs, distribution,
promotion, publicity, and the consumer in order to maximize the
efficiency of its communications programs and deliver measurable
results. http://www.colangelopr.com/
Media Contact
Gabby French, Colangelo & Partners, 916-892-9866,
gfrench@colangelopr.com, https://www.colangelopr.com/
View original
content:https://www.prweb.com/releases/grgich-hills-estate-names-colangelo--partners-as-agency-of-record-302261578.html
SOURCE Colangelo & Partners