- YTD sales up 22.1%
- Outlander is top brand-level seller, leads the way in total
quarterly sales, up 19.3%
- Eclipse Cross records third-best-ever quarter
- Mirage availability drives significant sales increase
FRANKLIN, Tenn., Oct. 1, 2024
/PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA)'s
enviable reputation for high quality, award-winning vehicles that
deliver style, technology and outstanding value continues to
perform well in the minds and pocketbooks of consumers. MMNA closed
out the third quarter of 2024 with sales results of 31,588. On a
year-to-date (YTD) basis, sales of 82,718 represent an increase of
22.1%.
Continuing as MMNA's top performer, Outlander led the brand's
sales results with 11,138 sales, an increase of 19.3%
year-over-year (YOY), and up 6.3% YTD. With plug-in hybrid vehicles
gathering momentum in the marketplace, the award-winning Outlander
Plug-in Hybrid recorded 2,279 sales for the quarter, up 20.8%
YOY.
Eclipse Cross performed strongly, with quarterly sales of 4,196
representing an increase of 26.7% YOY. Sales performance for
Eclipse Cross has been strong across the full calendar year, as YTD
sales of 10,184 represent an increase of 33.2%.
A boost to Mirage availability drove sales across the quarter to
10,162 units, an increase of 152.3%. In addition, the strong
quarter drove YTD sales performance of 20,024, a jump of
114.3%.
For more information on the full lineup of Mitsubishi vehicles,
visit MitsubishiCars.com.
News and Notes
- Mitsubishi Motors' flagship Outlander Plug-in Hybrid recently
won Green Car Journal's annual Family Green Car of the Year award
for the third consecutive year. This is the first time the coveted
award has ever been won by the same vehicle three times in a row.
"The Outlander Plug-in Hybrid is an ideal choice for families
desiring a versatile vehicle that speaks to electrification and
decreased carbon emissions, without requiring sacrifices in
capabilities or driving range," said Ron Cogan, editor and
publisher of Green Car Journal
and GreenCarJournal.com.
- MMNA recently promoted Frans (Jack) Vossenberg and James (Jimmy) Scarboro from Regional Director to
the newly created position of Regional Vice President. Vossenberg
will lead the Northeast region, and Scarboro will lead the
Southeast region.
The promotions recognize the importance of reinforcing the ongoing
relationships with MMNA's dealer partners in their respective
regions, the support of increased sales of new Mitsubishi vehicles
and the experience of current and future Mitsubishi customers in
alignment with the company's recently announced brand-wide
Mitsubishi Motors Momentum 2030 plan.
- MMNA continues to work toward achievement of its recently
announced forward-looking North American business plan, dubbed
"Mitsubishi Motors Momentum 2030". Outlining business and product
plans through fiscal-year 2030, the plan was first revealed to the
company's dealer partners in a national dealer meeting in
Nashville, Tenn., and was
met with considerable enthusiasm and excitement. Plan highlights
include:
- Electrification with a blend of powertrains –
hybrid, plug-in hybrid, battery electric
- One new or completely refreshed vehicle to debut each year
between fiscal 2026 and fiscal 2030; new vehicles to be introduced
across more segments, nearly doubling the number of product
offerings
- Dealer network expansion to cover more sales markets across
the U.S.; new-design dealerships to be introduced,
reducing the cost of entry for dealer partners and heralding a new
way to shop for and buy new cars
- Technology and innovation will be the hallmark of MMNA's sales,
marketing, and customer satisfaction processes
Individual model sales results:
|
Q3 2024
|
Q3 2023
|
YTD 2024
|
YTD 2023
|
MIRAGE
|
10,162
|
4,028
|
20,024
|
9,344
|
OUTLANDER
SPORT
|
3,813
|
3,630
|
11,706
|
12,122
|
OUTLANDER
|
11,138
|
9,340
|
35,629
|
33,522
|
OUTLANDER PLUG-IN
HYBRID
|
2,279
|
1,887
|
5,175
|
5,104
|
ECLIPSE
CROSS
|
4,196
|
3,311
|
10,184
|
7,644
|
TOTAL ALL
|
31,588
|
22,196
|
82,718
|
67,736
|
ABOUT MITSUBISHI MOTORS NORTH
AMERICA, INC.
Through a network of approximately 330
dealer partners across the United
States, Mitsubishi Motors North America, Inc. (MMNA) is
responsible for the sales, marketing, and customer service of
Mitsubishi Motors vehicles in the U.S. MMNA's recently announced
five-year business plan – "Momentum 2030" – outlines the
brand's mid-term intentions for product and business
transformation. MMNA will expand and refresh its vehicle
lineup in the U.S. with one new or completely refreshed model
to debut each year between now and 2030. Powered by a selection of
advanced-technology internal combustion engines, hybrids, plug-in
hybrids, and battery electrics, the product line will nearly double
from today's four vehicles. Momentum 2030 also includes a
vision for a modernized retail sales model and plans for network
expansion and sales growth.
MMNA has its headquarters in Franklin,
Tennessee, as well as corporate operations in California, Georgia, Michigan, and New
Jersey.
For more information on Mitsubishi vehicles, please
visit media.mitsubishicars.com.
Contact
Jeremy Barnes,
Senior Director, Communications and Events,
jeremy.barnes@na.mitsubishi-motors.com, Mobile: 714-296-1402
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SOURCE Mitsubishi Motors North America, Inc.