Partnership
with Tottenham Hotspur deepens Tiger's commitment to
championing football passion and collective progress, aligning with
its belief that progress is not a solo act
SINGAPORE, Dec. 17,
2024 /PRNewswire/ -- Tiger® Beer continues
to champion boldness and progress, proudly becoming the Official
International Beer Partner of Tottenham Hotspur Football Club. This
marks Tiger's second partnership with a prominent English Premier
League club, following its recent sponsorship announcement of
Manchester United. Through these multi-year partnerships, the
iconic Asian brewer reinforces its enduring commitment to sparking
connections that bring fans in Asia and beyond closer to the clubs they
love.
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Multichannel News Release here:
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"At Tiger® Beer, we believe that individual courage
is rooted in collective support," said Sean
O'Donnell, Global Brand Director of Tiger® Beer.
"Our partnerships with iconic clubs like Tottenham Hotspur, embody
our belief that progress isn't a solo act. Together, we celebrate
teams and the collective spirit that fuels progress, reminding
everyone that we can achieve incredible individual feats when we
support one another."
Tiger® Beer's expanding football partnerships
underscores its commitment to fuelling football passion in
Asia and beyond. With over 195
million fans in Asia, Spurs are a
natural ally in Tiger® Beer's commitment to ignite
football passion throughout the region.
Ryan Norys, Chief Revenue
Officer, Tottenham Hotspur said: "It is fantastic to be partnering
with another industry-leading brand in Tiger, with the aim of
engaging our fans in Asia through
unique experiences aimed at bringing people together through the
power of football."
Harnessing the insights from its recent survey of 2,000 football
fans, where almost 3 in 4 view fan activities as crucial to unite
supporters of their chosen club, Tiger® Beer is
dedicated to delivering thrilling fan experiences for Spurs fans.
These will include activations, opportunities to watch the team
train and exclusive training and coaching experiences.
Together with Tiger® Beer, football fans around the
globe can uncage their tigers and unite as one to celebrate their
football passion. Fans are invited to join the journey as
Tiger® Beer and its partners come together to create
unforgettable, legendary experiences. Fans can
follow @tigerbeer on Instagram for exclusive events,
promotions, and opportunities to engage with their favourite clubs
like never before.
Enquiries:
Joey Brophy, Global Brand PR
joseph.brophy@heineken.com
About Tiger®:
Tiger® was born in 1932 on the streets of
Singapore. Today,
Tiger® is the number one international premium beer from
Asia and is available in more than
60 markets across the globe. Defying the odds to create the
ultimate brew, a perfect balance between bold and refreshing,
Tiger® has been uncaging new ways to take refreshment to
the next level and make the impossible possible for decades.
Tiger® believes there is a tiger within each of us,
which deserves to live uncaged. Progress is not a solo act — by
drawing courage from those around us, there are no limits to what
we can achieve.
For more information, please visit www.tigerbeer.com
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SOURCE Tiger Beer