NEW
YORK, Jan. 1, 2025 /PRNewswire/ -- The leading
charging solution brand TESSAN has announced an exciting
collaboration with American singer-songwriter Rachael Yamagata, launching a global initiative
titled "What's Your Next Journey?" This campaign aims to uncover
the stories behind travelers and encourage everyone to explore the
unknown during their journeys.
Alex, the CEO of TESSAN, expressed the brand's enthusiasm for
this collaboration, saying that Rachael Yamagata's music was a perfect match for
the campaign's message. "In our quest to find a partner to capture
this concept, we came across Rachael
Yamagata's music. Her work is delicate and profound,
providing a powerful healing force while rich in narrative and
emotional depth. Her creations perfectly align with what TESSAN
seeks to express through this initiative."
Rachael Yamagata, known for her
soulful voice and emotive lyrics, began her music career with the
funk band Bumpus before embarking on a solo journey. Her
discography includes several albums and EPs, such as "Happenstance"
and "Elephants…Teeth Sinking into Heart," which explore themes of
love, heartbreak, and personal growth.
In a conversation with TESSAN, Rachael delved into her profound
reflections on music and travel, revealing how she interprets the
meaning of life through her music. Discussing the concept of
"connection," which TESSAN champions, Rachael described music as a
bridge for deep connection, allowing people to release emotions.
"Connection to me is about authentic relation with those around
you, taking off the mask and realizing that we are in this together
and in every way and picking up on all of the subtleties of what we
don't always say," she shared.
Rachael's travels mostly stem from her passion for connecting
with others. Her experiences around the world inspire her
creativity, infusing her music with the colors and flavors of
different places. This passion drives her to embark on new journeys
continually. When asked what "Journey" means to her, Rachael
explained, "Journey means a balance of a dream of where you're
going and the ability to be in the present moment and to enjoy it,
because that really is what your life is about. It's about that
journey of... experience of meeting new people, of seeing how you
grow, and traveling is what does that for me. Experiencing new
cultures, new ideas, new energies of the places I go."
As a frequently touring artist, Rachael
Yamagata refers to "packing" as an art form that takes years
to master, noting that one of the biggest challenges of travel is
knowing what to bring. Among her travel essentials is TESSAN's
World Travel Adapter, which she praises for its versatility and
convenience. "It's got everything I need as an international
traveler in one," she said. "I love it, it is so good, I'm taking
it everywhere."
TESSAN embraces the idea that "The journey begins at home" and
is committed to "connecting people to their journeys." Over the
years, TESSAN has transformed from merely keeping devices charged
to becoming a trusted travel companion for many, empowering them to
stay connected and embrace new experiences.
In collaboration with Rachael
Yamagata, TESSAN explores the profound meanings of journeys
and life, sharing inspiring stories of transformative travel. These
narratives embody TESSAN's core values of exploration, connection,
and inspiration, encouraging people to pursue their dreams and
embark on self-discovery, whether in grand or small adventures.
About TESSAN
TESSAN, a trusted partner in charging solutions, is committed to
enriching experiences both at home and during travel. The brand
offers a wide array of products, including multifunctional power
strips, travel adapters, wall extenders, and smart home devices.
Supported by a robust R&D and production team, TESSAN develops
innovative socket products for users across the globe. With the
trust of over 20 million users, TESSAN empowers their journeys from
home to every destination, promoting environmentally conscious
electricity usage.
For more information, visit www.tessan.com or the TESSAN Amazon
store, and follow TESSAN on Facebook, Instagram, and YouTube.
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SOURCE TESSAN
