Event Showcased Sports, Arts, and Culture in Partnership with Days of '47 Rodeo

Photos & B-Roll from 2025 Winter Roundup Available Here

SALT LAKE CITY, Feb. 8, 2025 /PRNewswire/ -- On the anniversary of the Opening Ceremonies for the Salt Lake 2002 Winter Games, more than 15,000 people packed the streets of downtown Salt Lake at the 2nd Annual Salt Lake Winter Roundup. Hosted by Visit Salt Lake, in partnership with the Utah Days of '47 Rodeo, this all-day event celebrated Salt Lake's rich legacy in sports and culture through a dynamic lineup of activities.

Highlights of the 2025 Salt Lake Winter Roundup included:

• Skijoring Spectacle: Spectators were thrilled by Skijoring Utah's exhilarating fusion of rodeo and ski racing, bringing high-speed action to the streets of downtown Salt Lake.
• Live Entertainment: Local musicians, arts groups, and cultural performances took center stage, creating a lively and festive atmosphere throughout the day.
• Interactive Activities: Attendees enjoyed trick horses, engaging brand activations, and family-friendly experiences that added a hands-on element to the celebration.
• Local Flavors: R&R Barbeque and several food trucks offered delicious options, showcasing the culinary talents of Salt Lake's vibrant food scene.

"This year's Salt Lake Winter Roundup showcased the welcoming spirit and rich history of Salt Lake," said Kaitlin Eskelson, President & CEO of Visit Salt Lake. "It was incredible to see so many visitors and locals come together to celebrate what makes our destination unique, while also supporting the local economy, from hotels to restaurants and small businesses."

"The Utah Days of '47 Rodeo was proud to once again partner with Visit Salt Lake for this spectacular downtown celebration," said Tommy Joe Lucia, Executive Director of the Days of '47 Rodeo. "This year's event was a true testament to Utah's western heritage and community pride."

The Winter Roundup not only captivated attendees but also underscored the importance of events in driving Salt Lake's visitor economy. By encouraging overnight stays and enhancing downtown activity, the event brought tangible benefits to local hotels, restaurants, and locally owned businesses.

About Visit Salt Lake:
Visit Salt Lake is a private, non-profit corporation responsible for promoting Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake enhances the area economy by attracting conventions, sports events, and leisure travelers, with a strong commitment to sustainability and stewardship of the area's natural environment. Through its sales and marketing programs, Visit Salt Lake's impact on the area's $5.8 billion visitor economy equates to over $1,700 in tax relief for each household within Salt Lake County. For more information, go to www.VisitSaltLake.com.

Contacts:
Ryan Mack, Vice President of Communications - 801-859-3587 | rmack@visitsaltlake.com
Karen Boe, Communications Specialist - 801-230-5404 | kboe@visitsaltlake.com

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SOURCE Visit Salt Lake