Industry veteran brings value-based care
expertise and supplier-side insights to new role
SKOKIE,
Ill., Feb. 17, 2025 /PRNewswire/ -- Synapse
Health, a leader in advancing the durable medical equipment (DME)
industry toward value-based care, today announced the appointment
of Shaw Rietkerk as Chief Operating Officer. In this role, Rietkerk
will lead Synapse's core operations and revenue cycle management,
bringing best-in-class service for patients, prescribers and
supplier partners.
Before joining Synapse, Rietkerk served as Chief Operating
Officer of AdaptHealth where he was instrumental in the company's
rapid growth, optimizing operations and revenue cycle management
through technology implementation and process improvement. Prior to
Adapt, Rietkerk served as EVP & General Manager at
Brightree.
"Shaw is a respected industry veteran who understands the
challenges our supplier partners face in a rapidly evolving DME
landscape. His unique experience with both Adapt and Brightree
gives him rare insight into the complexities suppliers of all sizes
face in transitioning to value-based care. With Shaw leading our
operations, we will strengthen and expand our collaboration with
partners to ensure their success within the Synapse model," said
Cory Roberts, co-founder of Synapse
Health.
Rietkerk joins Synapse during a period of significant growth, as
the company continues making material investments in technology,
AI-driven automation, and key system integrations to streamline
workflows for suppliers and prescribers while enhancing its
self-service patient experience. During his tenure at Adapt,
Rietkerk was a supplier partner in Synapse's initial risk-based
model launch, gaining firsthand insight into how Synapse could
strengthen suppliers in the movement towards value-based
care.
"Joining Synapse felt like a once-in-a-lifetime opportunity to
drive meaningful change in an industry where I have spent much of
my career. As a former Synapse supplier, I understand the potential
of aligning incentives and reducing administrative burdens for
suppliers, patients, and referral sources. I am excited to work
with our incredible network of partners—many of whom are longtime
colleagues and friends—to drive the industry forward by addressing
the financial and operational complexities of change together,"
said Rietkerk.
Learn more about Synapse Health's impact at
synapsehealth.com.
About Synapse Health
Synapse Health was
founded to accelerate the DME industry's transition to value-based
care. Our model empowers high-quality DME suppliers of all
sizes—from the smallest to the largest—to compete in a value-based
market while advancing patient-first solutions for long-term
success. As both an advocate and partner, Synapse is committed to
working collaboratively across the industry, championing the vital
role of DME suppliers in this evolving landscape. We welcome
collaboration and meaningful dialogue with industry stakeholders
who share our commitment to progress. If you're ready to be part of
the solution, we're here to work with you. Reach out at
partnerships@synapsehealth.com.
Media Contact:
Dana Coleman
Lovell Communications
dana@lovell.com
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SOURCE Synapse Health
