Gen Z Planet dives into Gen Z's wallet and money habits and what
they mean for brands and retailers
NEW
YORK, March 5, 2025 /PRNewswire/ -- Gen Z Planet
, a research, training, and advisory firm, today released the
results of a U.S. focused study on Gen Z's income and financial
mindset.
According to the study, Gen Z's total income has reached an
estimated $1.1 trillion (pre-tax),
including earnings from jobs, parental support for discretionary
spending, and income from side-hustles. After taxes, Gen Zers have
$950 billion at their disposal ─ 2.5
times what it was in 2021─ making their economic influence
impossible to ignore.
"With more Gen Zers in the workforce, it's no surprise this
figure is growing fast," said Hana
Ben-Shabat, founder of Gen Z Planet. "But this big number
tells only part of the story." Despite higher earnings, financial
independence remains elusive for many. Forty-two percent of Gen Z
adults (18+) still live with their parents, and rising home prices,
inflation, and student loan debt contribute to financial
anxiety.
As a result, Gen Z takes a cautious and calculated approach to
money by saving, investing in the stock market,
cryptocurrency and other digital assets, and even
planning for retirement. Only 28% seek financial advice from
traditional financial institutions or professional advisors,
relying instead on family, friends, and social media
influencers.
Gen Z's financial mindset is shaping their spending habits. They
are value-driven, price-conscious, and selective about where they
spend their money. Retailers and brands that align with their
mindset and priorities will be best positioned to win their
loyalty.
The report, Inside Gen Z's $950
billion Wallet is available at
https://genzplanet.com/reports/
About the Study
This study is based on analyses of
employment, earnings, and population data published by the U.S.
Bureau of Labor Statistics and the U.S. Census. It also builds on
the results of a survey of a representative sample of 1000 Gen Zers
(aged 16–26) to establish the level of parental support and
earnings from side hustles and assess Gen Z's behaviors and mindset
related to money.
About Gen Z Planet
Gen Z Planet is a research, training, and advisory firm dedicated
to the next generation of culture-creators, employees, and
consumers. With insight and imagination at the heart of everything
we do, we help clients navigate the change that Gen Z is bringing
to society and business.
Media Contact: hello@genzplanet.com
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SOURCE Gen Z Planet LLC
