CORRECTING & REPLACING Quad/Graphics Enhances Impact of Clients’ Direct Marketing Campaigns with Addition of Print Technology
December 22 2014 - 5:14PM
Business Wire
Drent Goebel Vision Offset Printing Press Advances Color
Quality, Format Options and Speed to Market
Subhead and first paragraph, first sentence of release should
read "Drent Goebel" (instead of "Drent Global").
The corrected release reads:
QUAD/GRAPHICS ENHANCES IMPACT OF CLIENTS’ DIRECT MARKETING
CAMPAIGNS WITH ADDITION OF PRINT TECHNOLOGY
Drent Goebel Vision Offset Printing Press Advances Color
Quality, Format Options and Speed to Market
Quad/Graphics, a leading direct marketing provider with
expertise in the retail, healthcare, financial, and insurance
verticals, today announced the installation of a Drent Goebel
Vision offset printing press at its location in Westampton, N.J..
The addition of the hybrid press at the company’s high-volume
Northeast region production center optimizes the company’s direct
mail production platform. Clients now have greater flexibility in
the size and complexity of superior quality mail pieces that drive
personalized engagement with customers.
“When we implement technologies such as this press, we help our
clients remain ahead of the competition and maximize their return
on marketing expenditures,” said Steve Jaeger, President of Direct
Marketing for Quad/Graphics. “Our investment in this advanced
technology provides best-in-class solutions that create highly
impactful, personalized and cost-effective direct marketing
programs that drive results.”
With the short-makeready web offset printing press, clients gain
a competitive edge in maximizing the customization, visual appeal,
and customer interaction of their direct mail pieces.
- In-line die cutting module creates
attractions like windows, pull tabs, and pop-ups to better target
consumers with meaningful, relevant offers that increase response
rates.
- Impact of each direct mail piece is
fortified with exact color replication and vivid color
consistency.
- Unique formats are produced with near
limitless imaging lengths and an oversized 20” web width.
- Production time can be cut on repeat
orders by as much as 70 percent with an information management
system that stores and retrieves key settings and job
specifications.
- Makeready waste can be cut by up to 50
percent, reducing paper costs.
- Faster turnaround is achieved due to a
35 percent decrease in makeready time.
The offset press works seamlessly with Quad/Graphics’ digital
workflow tools to quickly and accurately print customized content.
It is also equipped with UV drying and specialty gluing and coating
capabilities, enabling the facility to deliver complete laser
lettershop packages under one roof.
The addition of this technology rounds out Quad/Graphics’ suite
of offset presses operating in the company’s Direct Marketing
division, enhancing the potential for lower postage and freight
cost, and faster in-home delivery for East Coast regional
customers. Quad/Graphics prints millions of targeted direct
marketing pieces each month to meet customers’ around-the-clock
production needs across the country.
For more information about Quad/Graphics’ direct mail production
platform, or the company’s premier direct marketing solutions,
please contact Emily Wenstrom with Stanton Communications at
202-223-4933 or ewenstrom@stantoncomm.com.
About Quad/Graphics
Quad/Graphics (NYSE: QUAD), a leading global printer that is
redefining print in today's multichannel media world by helping
marketers and publishers capitalize on print’s ability to
complement and connect with other media channels. With consultative
ideas, worldwide capabilities, leading-edge technology and
single-source simplicity, Quad/Graphics has the resources and
knowledge to help its clients maximize the revenue they derive from
their marketing spend through channel integration, and minimize
their total cost of print production and distribution through a
fully integrated national distribution network. The Company
provides a diverse range of print solutions, media solutions and
logistics services from multiple locations throughout North
America, Latin America and Europe.
Stanton CommunicationsEmily Wenstrom,
202-223-4933ewenstrom@stantoncomm.com
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