Comcast Launches NOW – a New Brand and Product Portfolio that Redefines Low-Cost Internet, Mobile and TV
April 17 2024 - 11:00AM
Business Wire
NOW Internet Prepaid Service Provides
More Reliability than Fixed Wireless for a Better Price
NOW Mobile is New Prepaid Option with Unlimited
5G Data and Access to Millions of WiFi Hotspots
Backed by the Xfinity Network, NOW Products
Feature All-In Pricing, No Contracts or Credit Checks
Today Comcast introduced NOW, a new brand of quality, low-cost
Internet, mobile and streaming TV products that consumers can
purchase month-to-month, whenever they want. NOW Internet is a
prepaid service that provides more reliability than fixed wireless
options for a better price. NOW Mobile is a new prepaid service
that includes unlimited 5G data combined with access to more than
23 million WiFi hotspots, unlike any other provider in the prepaid
category.
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Comcast introduces NOW, a new brand of
quality, low-cost Internet, mobile and streaming TV products
(Photo: Business Wire)
Backed by the powerful Xfinity network and the most reliable 5G,
NOW delivers a connection customers can rely on for Internet,
mobile or streaming in their homes or on the go. NOW products are
designed to be incredibly simple with all-in pricing, no contracts
or credit checks. Customers can sign up, pause, or cancel online,
anytime.
“Consumers have told us they want low-cost, easy-to-use
connectivity and entertainment options that deliver the same
reliability and consistency of our leading Xfinity services,” said
Dave Watson, President and CEO of Connectivity and Platforms,
Comcast. “With NOW, we’ve developed a new product construct from
the ground up to be simple and easy for anybody who wants Internet,
mobile or TV on their own terms without sacrificing quality. It
rounds out our product offering to provide something for every
consumer segment of the market and plays to our strengths in
superior network capabilities, WiFi and streaming.”
Unveiling the Full NOW Portfolio & Pricing
NOW Internet and Mobile join NOW TV and NOW WiFi Pass to create
a comprehensive portfolio of quality, low-cost products that
consumers can purchase month-to-month, whenever they want.
- NOW Internet customers will be able to choose between
two prepaid options: 100 Mbps for $30/month, or 200 Mbps for
$45/month. Each tier includes unlimited data and an Xfinity
gateway.
- NOW Mobile will provide unlimited 5G data, talk and text
for $25/line and will be the only prepaid wireless option that
seamlessly connects customers to more than 23 million Xfinity
hotspots.
- NOW TV is a streaming offering for Xfinity Internet
customers that includes live and on-demand programming from 40+
networks, more than two dozen integrated FAST channels, and Peacock
Premium, all for $20/month.
- NOW WiFi Pass gives customers unlimited access to more
than 23 million Xfinity WiFi hotspots for $20 for 30 days.
A New Option for Affordable Connectivity Program (ACP)
Customers
The NOW portfolio is poised to be particularly impactful for
Americans looking for cost-effective connectivity. The federal
government recently announced that April is the last full month of
the Affordable Connectivity Program (ACP) if it does not receive
additional funding. NOW Internet and Mobile will provide customers
enrolled in ACP with another option for affordable, reliable
connectivity – supplementing Comcast’s longstanding low-income
broadband adoption options Internet Essentials and Internet
Essentials Plus, and Xfinity’s current suite of offerings.
Initial customer trials for NOW Internet and Mobile have already
begun in Hartford-New Haven, Houston, and Miami, with a full-scale
national launch across all Comcast service areas expected in the
coming weeks. NOW TV and WiFi Pass are available today, everywhere
Comcast provides service.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company. From the connectivity and platforms we provide,
to the content and experiences we create, our businesses reach
hundreds of millions of customers, viewers, and guests worldwide.
We deliver world-class broadband, wireless, and video through
Xfinity, Comcast Business, and Sky; produce, distribute, and stream
leading entertainment, sports, and news through brands including
NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible
theme parks and attractions to life through Universal Destinations
& Experiences. Visit www.comcastcorporation.com for more
information.
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Joel Shadle Comcast Corporation Joel_Shadle@comcast.com
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