Kimberly-Clark Expands Relationship With iVillage Parenting Network
June 01 2005 - 9:01AM
PR Newswire (US)
Kimberly-Clark Expands Relationship With iVillage Parenting Network
NEW YORK, June 1 /PRNewswire-FirstCall/ -- iVillage Parenting
Network, a division of iVillage Inc. (NASDAQ:IVIL), today announced
an expanded relationship with Kimberly-Clark Corporation (NYSE:KMB)
through a charter sponsorship of the new iVillage Childbirth
Education Connection(TM) program. Through its year-long
sponsorship, the HUGGIES(R) brand
(http://www.huggiesbabynetwork.com/ ) will provide educational
materials as well as bath and body products to millions of
expectant moms in childbirth classes. The materials will provide
moms-to-be correct procedures for bathing and diapering infants
through iVillage's network of more than 15,000 childbirth
educators. "We care about our consumers and want to invest in their
relationships with their babies," said Mark Cammarota, director of
marketing of North America Baby Care at Kimberly-Clark. "HUGGIES(R)
provides its consumers with baby care solutions beyond just
products, and partnering with the iVillage Childbirth Education
Connection(TM) is another effective way to make a difference in
their lives." "We are excited about the launch of this new program
and remain committed to providing the best possible information and
materials to help childbirth educators teach their classes," said
Gregg Zegras, Senior Vice President and General Manager of iVillage
Parenting Network. "HUGGIES(R) understands how important these
types of programs are in helping them build an emotional connection
with expectant and new moms." The iVillage Childbirth Education
Connection(TM) is slated to launch in July 2005. At that time, the
HUGGIES(R) sponsorship will begin on a regional basis and will be
distributed nationally by early 2006. The program includes a
written lesson plan and video named, "Best of Care: Bathing &
Diapering," which will be showcased in childbirth education
classrooms. Educators will also receive 4-color, custom tear sheets
to distribute to moms-to-be. The sheet will include an easy-to-read
overview of the class discussion, covering everything from
umbilical cord care, to bathing and diapering a newborn to
six-month old. In addition to the new program, HUGGIES(R) is also
an anchor sponsor of iVillage's Newborn Channel TV network,
participates regularly in Lamaze Parents, Lamaze para Padres and
Baby Steps magazines, and also utilizes iVillage Parenting
Network's targeted magazine onsert program to sample diapers and
other baby care products. About iVillage Parenting Network The
iVillage Parenting Network is a leading multi-media company that
generations of parents have come to trust for credible baby and
parenting information. Media brands include Lamaze Parents, Lamaze
para Padres and Baby Steps magazines, Newborn Channel, and
Pregnancy & Parenting on iVillage.com. It is a wholly-owned
subsidiary of iVillage Inc. (NASDAQ:IVIL). About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an
indispensable part of life for people in more than 150 countries.
Every day, 1.3 billion people -- nearly a quarter of the world's
population -- trust K-C brands and the solutions they provide to
enhance their health, hygiene and well being. With brands such as
Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark
holds the No. 1 or No. 2 share position in more than 80 countries.
To keep up with the latest K-C news and to learn more about the
company's 132-year history of innovation, visit
http://www.kimberly-clark.com/ . DATASOURCE: iVillage Parenting
Network CONTACT: Carl Fischer, iVillage Inc., , +1-212-600-6502;
Jennifer Ryan of CKPR, , +1-414-227-1533, for iVillage Parenting
Network Web site: http://www.kimberly-clark.com/
http://www.huggiesbabynetwork.com/ http://ivillage.com/
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