Les Paul to Light up Milwaukee
June 09 2008 - 5:23PM
PR Newswire (US)
M&I 'builds' 18-story tribute to 93-year-old guitar legend
MILWAUKEE, June 9 /PRNewswire-FirstCall/ -- It will be quite the
celebration when M&I lights the world's largest Les Paul-style
guitars in honor of Les Paul's 93rd birthday. Inventor, musician,
and entrepreneur Les Paul will "flip the switch" at Marshall &
Ilsley Corporation's (M&I) corporate headquarters in downtown
Milwaukee on Friday, June 20 to light two sides of its 18-story
corporate headquarters in the shape of electric guitars. This is
the third year that M&I, a diversified financial services
corporation headquartered in Milwaukee, Wis., will light its
corporate headquarters in the shape of guitars to celebrate its
sponsorship of the Classic Rock Stage at Summerfest, the world's
largest music festival. This is the first year, however, that the
building will feature Les Paul- style guitars. The event salutes
Les Paul's birthday, his contributions to music, and the June 22
opening of "Les Paul's House of Sound" exhibit at Discovery World
in downtown Milwaukee. The "building" of the 18-story guitars
begins at 7:00 p.m. on Friday, June 20 at 770 North Water Street,
Milwaukee, with the official lighting at dusk, approximately 8:30
p.m. In addition to Les Paul, local dignitaries and representatives
from Summerfest, Discovery World, and M&I will be in attendance
at the event. Attendees will assist in "building" the guitar by
covering the interior-side of over 900 windows to create the
familiar iconic shape. "The 18-story guitars are M&I's tribute
to Les Paul and a great way to kick off our sponsorship of the
M&I Classic Rock Stage at Summerfest," said Brent Kelly, senior
vice president and corporate marketing director, Marshall &
Ilsley Corporation. "Les Paul has already expressed his enthusiasm
about the event and we think his excitement will grow when he sees
his guitar lighting up Milwaukee's skyline." In addition to the
guitar lighting event, M&I is creating a virtual birthday card
for Les Paul with the help of musicians and fans nationwide. The
video birthday wishes will be edited into the world's longest
virtual birthday card. The card will be shared with Les Paul at the
June 20 guitar event and then donated to the "Les Paul's House of
Sound" exhibit at Discovery World for the public to enjoy. A number
of well-known Wisconsinites have already signed on to record their
tributes, including musician Daryl Stuermer, who is performing at
the M&I Classic Rock Stage during Summerfest, Wisconsin
Governor Jim Doyle, and Larry Nelson, mayor of Waukesha, Wis., the
hometown of Les Paul. Those interested in participating in the
virtual birthday card can upload their tributes to
http://dropbox.yousendit.com/MIBank. Les Paul Events Taking Place
in Milwaukee June 20 through 22 Les Paul is coming to Milwaukee,
Wis. to help launch the new "Les Paul's House of Sound" exhibit at
Discovery World. Illustrating the life of Wisconsin born music
legend Les Paul, the exhibit will showcase guitars and ground
breaking innovations from Paul's personal collection which have not
seen by the public in over 40 years. The new exhibit has sparked
city-wide events as Milwaukee welcomes home Les Paul. Key Events --
June 20 - "The Early Years of the Les Paul Legacy" book signing at
Harry W. Schwartz Bookshops on Downer Avenue. -- June 20 - Les Paul
will throw out the first pitch at the Milwaukee Brewers game. --
June 20 - 18-story guitar lighting at M&I Bank and video
birthday card for Les Paul. -- June 21 - "Les Paul's House of
Sound" exhibit launch at Discovery World. -- June 21 - Benefit
concert at The Pabst Theater. Music Legend Les Paul Performs "An
Evening with Les Paul and Friends." -- June 22 - "Les Paul's House
of Sound" exhibit opens to the general public. Marshall &
Ilsley Corporation (NYSE:MI) is a diversified financial services
corporation headquartered in Milwaukee, Wis., with $63.4 billion in
assets. Founded in 1847, M&I Marshall & Ilsley Bank is the
largest Wisconsin-based bank, with 193 offices throughout the
state. In addition, M&I has 51 locations throughout Arizona; 32
offices in Indianapolis and nearby communities; 31 offices along
Florida's west coast and in central Florida; 15 offices in Kansas
City and nearby communities; 25 offices in metropolitan
Minneapolis/St. Paul, and one in Duluth, Minn.; and one office in
Las Vegas, Nev. M&I's Southwest Bank subsidiary has 17 offices
in the greater St. Louis area. M&I also provides trust and
investment management, equipment leasing, mortgage banking,
asset-based lending, financial planning, investments, and insurance
services from offices throughout the country and on the Internet
(http://www.mibank.com/ or http://www.micorp.com/). M&I's
customer-based approach, internal growth, and strategic
acquisitions have made M&I a nationally recognized leader in
the financial services industry. DATASOURCE: Marshall & Ilsley
Corporation CONTACT: Sara Schmitz of Marshall & Ilsley
Corporation, +1-414-765-7831 Web site: http://www.micorp.com/
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