Febreze Reveals the Third Annual Scent of the Year
January 24 2024 - 9:00AM
Business Wire
Introducing Romance & Desire: A Fragrance
to Inspire Connection All Year Long
Febreze is claiming 2024 as the year of connection with the
launch of its third annual Scent of the Year, Romance & Desire.
Whether it’s romantic or platonic, people crave meaningful
relationships. Romance & Desire was specifically created to
help ignite your inner passion for connection and spark an intimate
mood in every room.
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Febreze Releases Third Annual Scent of
the Year, Romance & Desire: A Scent Created to Inspire
Connection and Passion in 2024. (Graphic: Business Wire)
The enticing scent of Romance & Desire combines the delicate
allure of pink rose petals with the effervescent excitement of
Champagne. The aroma of roses mixed with the soft citrus notes of
sparkling wine create an intoxicating aura of beauty and elegance,
building an atmosphere of both celebration and romance.
“With the rise of social media and offices continuing to work
from home, we’ve seen an uptick in those craving in-person
connection in our digital focused world,” said Febreze master
perfumer Rafael Trujillo. “As society continues to evolve into a
digital universe, we can’t forget that as humans our primary need
to thrive is human connection. Febreze Romance & Desire reminds
us of our love for love – it’s a passionate scent that ignites your
inner need to bond with others.”
Mr. Trujillo and the Febreze Fragrance Group, a special division
within P&G’s Innovation Foresight of Fragrance and Ingredients,
designed the Scent of the Year to address how consumers are feeling
and the scents they are craving in their home. This year’s research
and global-trend forecasts found a collective focus on connection
and romance, which led to the development of Romance & Desire
as the 2024 Scent of the Year.
With more of a focus on connection and romance, Romance &
Desire creates a mood that encourages camaraderie, bringing people
together in person to fulfill their need for personal bonding and
closeness. Febreze Romance & Desire is formulated to suit every
home and scent style, whether you love to use an air freshener,
plug-in, or Small Spaces. It comes in a variety of forms, making it
the perfect option to suit all areas and needs. It is available
online or at major retailers nationwide with an MSRP range of $3.29
— $9.99. To learn more about the 2024 Scent of the Year, visit
www.Febreze.com/en-us/Scent-of-the-Year.
ABOUT FEBREZE
In 1998, Procter & Gamble (P&G) gave households a breath
of fresh air with the launch of Febreze®, known today as the
preeminent brand for providing a fresh, clean scent and tackling
tough odors from fabrics and the air. Febreze® features a line of
products with freshness capabilities that range from ridding of pet
odors and tackling sweat stink to decorating the home with scent
and freshening on the go. Febreze® continues to be one of the
fastest growing brands in P&G’s portfolio of household brands
and bring innovative products to market.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240124451356/en/
Procter & Gamble Dominique Francisco, 513-978-2673
francisco.dk@pg.com or M Booth Rachel Koggan, 973-464-6469
rachelk@mbooth.com
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