WWE® Signs Multi-Year Agreement with IGT for Exclusive Licensing Rights to Develop Omnichannel Lottery Games
January 06 2022 - 3:30PM
Business Wire
WWE® (NYSE: WWE) announced that it has signed a
multi-year exclusive licensing agreement with International Game
Technology PLC (“IGT”) (NYSE: IGT) to develop and distribute
WWE-branded omnichannel lottery games and turnkey promotional
programs featuring company logos, Superstars, events and
programs.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220106005845/en/
WWE® Signs Multi-Year Agreement with IGT
for Exclusive Licensing Rights to Develop Omnichannel Lottery Games
(Photo: Business Wire)
“IGT is the clear industry leader in the lottery and gaming
space, and we look forward to collaborating by bringing our
intellectual property to our fans and lottery games around the
globe,” said Alex Varga, WWE Vice President, Revenue Strategy &
Development. “This is an exciting opportunity for us to continue to
leverage the strong crossover between the WWE Universe and another
segment of the gaming landscape.”
“The WWE brand has broad appeal that reaches diverse age groups
and cultural demographics in many geographies,” said Jay Gendron,
IGT Chief Operating Officer, Lottery. “IGT looks forward to melding
the unique WWE assets with IGT’s lottery expertise to create
appealing, high-quality games and second-chance promotional
opportunities for our global customers and their players.”
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For more information about IGT’s
lottery business, visit igt.com and follow IGT on LinkedIn.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The Company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family-friendly entertainment on its television
programming, premium live events, digital media and publishing
platforms. WWE’s TV-PG programming can be seen in more than 900
million homes worldwide in 28 languages through world-class
distribution partners including NBCUniversal, FOX Sports, BT Sport,
Sony India and Rogers. The award-winning WWE Network includes all
premium live events, scheduled programming and a massive
video-on-demand library and is currently available in more than 180
countries. In the United States, NBCUniversal’s streaming service,
Peacock, is the exclusive home to WWE Network.
About IGT
IGT (NYSE: IGT) is the global leader in gaming. We deliver
entertaining and responsible gaming experiences for players across
all channels and regulated segments, from Gaming Machines and
Lotteries to Sports Betting and Digital. Leveraging a wealth of
compelling content, substantial investment in innovation, player
insights, operational expertise, and leading-edge technology, our
solutions deliver unrivaled gaming experiences that engage players
and drive growth. We have a well-established local presence and
relationships with governments and regulators in more than 100
countries around the world, and create value by adhering to the
highest standards of service, integrity, and responsibility. IGT
has approximately 11,000 employees. For more information, please
visit www.igt.com.
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develop creative and entertaining programs and events; the
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View source
version on businesswire.com: https://www.businesswire.com/news/home/20220106005845/en/
Media Contact: Greg Domino 973-620-1025
Greg.Domino@wwecorp.com Investor Contact: Michael Weitz
203-352-8642 Michael.Weitz@wwecorp.com
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