Two iconic brands unite as Canada's premier fried chicken destination and
prolific former Toronto Blue Jays slugger join forces for a home
run announcement
TORONTO, May 27, 2024
/CNW/ - Legendary MLB slugger José Bautista is back in the
batter's box, this time with Mary
Brown's Chicken and the highly anticipated return of its
beloved Batter's Box menu item.
The Canadian brand, already in a five-year sponsorship as an
Official Partner of the Toronto Blue Jays and Official
Chicken Restaurant of the Toronto Blue Jays, has agreed
to a new multi-year partnership with the much-celebrated former
outfielder. During his time with the Blue Jays, Bautista was a
six-time All-Star and three-time Silver Slugger, while setting the
single-season home run record in 2010 at 54 – a franchise record
that still stands today. Affectionately known as Joey Bats, he hit
288 homers during his 10 seasons in Toronto and was added to the Blue Jays' iconic
Level of Excellence in 2023.
"I'm thrilled to be stepping back into the batter's box and
entering a partnership with Mary
Brown's, a proud Canadian brand" said José Bautista,
former Toronto Blue Jays player. "Toronto and all of Canada has always been a special place for my
family and me, and it's a great opportunity to reconnect with fans
of the game across the country over the coming years."
"As longtime fans of José, we couldn't be more excited about
teaming up with him to promote our famous hand-cut and hand-breaded
signature chicken," said Jeff
Barlow, Chief Marketing Officer at MBI Brands. "We're
also pleased to announce the return of our beloved Batter's Box to
our stores across Canada. This
Toronto Blue Jays-branded offer is a great way to share a delicious
meal with loved ones at an affordable price as you cheer on
Canada's team."
Ideal for sharing among two to three people, the Batter's Box
meal is $21.99 plus tax across
Canada. The value-driven meal
includes:
- Six Pieces of fresh Signature Chicken, with three flavour
options: Original, Spicy or Honey BBQ
- Medium Taters, handcrafted from fresh Canadian
potatoes
- Two oven-fresh Biscuits
- Medium Gravy
The Batter's Box will be available in Mary Brown's Chicken locations across
Canada (excluding MB Express and
Rogers Centre locations) on June 4th,
2024. Fans will also be able to order the Batter's Box via
the MB App and Skip, the exclusive third-party delivery partner for
the Batter's Box.
To learn more, please visit www.marybrowns.com
More about Mary Brown's Chicken
Mary Brown's Chicken has over 260
locations across Canada and is
growing. The brand is 100 per cent Canadian-owned, being first
established in St. John's
Newfoundland in 1969. The brand started out with only three
stores but as its reputation grew for quality, mouth-watering food,
so did the franchise. Mary Brown's
is renowned for its Big Mary®, named Canada's Best Chicken Sandwich, and made-fresh
methodology including hand cutting and hand breading its Signature
Chicken and Taters from farm-fresh Canadian ingredients.
Mary Brown's is proudly the Official
Chicken Restaurant of the Toronto Blue Jays.™ Mary Brown's boasts 18 years of consecutive
same-store sales growth and has been awarded the Canadian Franchise
Association's Franchisees' Choice Designation for 13 consecutive
years.
Mary Brown's Chicken first teamed
up with the Toronto Blue Jays for a five-year partnership in 2022,
becoming the Official Chicken Restaurant of the Toronto Blue
Jays™ and the restaurant's Big Mary® has been
designated the Official Chicken Sandwich of the Toronto Blue
Jays™.
To learn more about Mary Brown's,
please visit www.marybrowns.com.
Connect with Mary Brown's
Chicken on social
YouTube: @marybrownsofficial
Instagram: @marybrownsofficial
Facebook: @marybrowns
TikTok: @marybrownschicken
SOURCE Mary Brown's Chicken