UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D.C. 20549
FORM
6-K
REPORT
OF FOREIGN PRIVATE ISSUER
PURSUANT
TO RULE 13a-16 OR 15d-16
UNDER
THE SECURITIES EXCHANGE ACT OF 1934
For
the month of February 2025
Commission
File Number 001-41978
MIXED
MARTIAL ARTS GROUP LIMITED
(Translation
of registrant’s name into English)
Level
1, Suite 1, 29-33 The Corso
Manly,
New South Wales 2095
+61
1800 151 865
(Address
of Principal Executive Offices)
Indicate
by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
MIXED
MARTIAL ARTS GROUP LIMITED
EXPLANATORY
NOTE
On
February 19, 2025, Mixed Martial Arts Group Limited (NYSE American: MMA) issued a press release titled “MMA.INC to Expand Reach
Across 1,000+ Gyms Coaches and Participants in new partnership with New Zealand Brazilian Jiu-Jitsu Federation” A copy of the press
release is furnished herewith as Exhibit 99.1 to this report on Form 6-K.
Financial
Statements and Exhibits.
The
following exhibit is being furnished herewith:
SIGNATURE
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
| |
MIXED
MARTIAL ARTS GROUP LIMITED |
| |
|
| Date:
February 19, 2025 |
By: |
/s/
Nick Langton |
| |
Name: |
Nick
Langton |
| |
Title: |
Founder
and Chief Executive Officer |
Exhibit
99.1
MMA.INC
to Expand Reach Across 1,000+ Gyms Coaches and Participants in New Partnership with New Zealand Brazilian Jiu-Jitsu Federation
Partnership
to drive subscription and transaction revenue through a revenue share model
New
York, NY / February 19, 2025 – MMA.INC (NYSE American: MMA), a leader in martial arts technology, has announced a strategic
partnership with the New Zealand Brazilian Jiu-Jitsu Federation (NZBJJF) to integrate BJJLink, the premier gym management tool, into
its network of Brazilian Jiu Jitsu (BJJ) academies. This collaboration and MMA.INC’s foundational federation partnership we believe
will streamline academy operations, enhance student engagement, and accelerate the growth of New Zealand’s Jiu-Jitsu community.
As
part of the agreement, affiliated gyms will receive exclusive pricing for BJJLink, along with a revenue-sharing model that benefits both
individual academies and the NZBJJF. Referred gyms will gain access to BJJLink’s cutting-edge management tools, including automated
billing, attendance tracking, curriculum planning, timetable optimization and student performance monitoring—all designed specifically
for BJJ academies.
MMA.INC
CEO: “The Future of Martial Arts is Digital”
Nick
Langton, Founder and CEO of MMA.INC, emphasized the significance of the partnership:
Jiu
Jitsu is one of the fastest growing martial arts globally, but many academies still struggle with outdated digital systems and software
not designed to meet the unique needs of their sport and member base. Our partnership with NZBJJF and the rollout of BJJLink marks a
major step in digitizing the industry by providing academies with best-in-class tools to help grow their academy and enhance connection
and engagement with their student base. For academy members, BJJLink provides a suite of features delivered through a mobile app, to
track their progress and connect with their coaches and training partners, which elevates their training experience both on and off the
mats. It really is a win win for gym owners and members alike.
“This
foundational partnership paves the way for deeper engagement with national federations that oversee thousands of gyms worldwide across
multiple martial arts disciplines. By aligning with these governing bodies, we can rapidly scale our footprint, strengthen our community,
and drive unprecedented growth in global participation.”
Empowering
New Zealand’s Jiu-Jitsu Community
Through
this partnership, MMA.INC and NZBJJF plan to:
| ● | Deliver
hands-on business support to academy owners, leveraging industry expertise. |
| ● | Provide
advanced software solutions to optimize gym operations and student management. |
| ● | Create
a sustainable financial model that benefits both individual academies and the NZBJJF as an
organization. |
| ● | Strengthen
the Jiu-Jitsu community through technology-driven operational improvements. |
NZBJJF
leadership expressed confidence in the platform’s impact:
“After
more than two years of evaluating gym management solutions tailored to the New Zealand market, we are proud to introduce BJJLink—the
ultimate app designed specifically for Brazilian Jiu-Jitsu academies. BJJLink empowers gym owners with advanced features, including custom
curriculum creation and video uploads to personalized galleries, streamlining academy management like never before. This partnership
will support both small and large academies, enhancing operational efficiency and elevating the student experience.”
Unlocking
New Revenue Streams in a Growing Market
The
partnership aligns with MMA.INC’s broader vision to unify and digitize the combat sports industry. With over 640 million MMA fans
globally and 11.8 million active participants in the U.S. alone, the market is highly fragmented. MMA.INC’s technology bridges
this gap, aggregating the martial arts economy into a seamless digital ecosystem.
As
part of this initiative, affiliated gyms will gain access to MMA.INC’s Integrated Community and Commerce Platform, launching in
Q2 2025. Currently in closed beta, this mobile-first, multi-device application will connect fans, fighters, coaches, and gym owners—offering
training resources, social engagement, and commerce opportunities in one centralized hub.
A
Business Model with Multiple Revenue Streams
MMA.INC’s
monetization strategy is designed for scalability and high engagement, leveraging multiple revenue channels:
✔
Subscriptions – Premium access to social community features and business tools.
✔ Transaction Fees – Earnings from class bookings, gym memberships, e-commerce sales, and event ticketing.
✔ Advertising & Sponsorships – Direct access to a highly engaged combat sports audience.
With
an established foundation of 5 million social media followers, 530,000 user profiles, and 18,000 registered gyms, MMA.INC is positioned
for rapid expansion. Backed by high-profile investors and ambassadors with a combined social reach of 60 million, the company is set
to drive mass adoption at an unprecedented scale.
This
partnership with NZBJJF marks another milestone in MMA.INC’s mission to redefine how the martial arts community connects, grows,
and thrives in the digital era.
About
Mixed Martial Arts Group Limited
MMA.INC
(Mixed Martial Arts Group Limited) is revolutionizing the combat sports industry by driving participation and engagement across fans,
athletes, coaches, and gym owners. The company operates four core business units:
| ● | TrainAlta:
A platform that transforms MMA fans into active participants through structured training
programs. |
| ● | Hype:
A marketing platform helping gym owners, coaches, and athletes grow revenue from their audiences. |
| ● | MixedMartialArts.com:
The go-to resource for MMA news, fighter data, fight schedules, and the legendary Underground
forum. |
| ● | BJJLink:
A leading gym management platform designed for BJJ academies, offering tools for payment
processing, marketing, student engagement, and content monetization. |
With
its mission to modernize and unify the combat sports industry, MMA.INC is delivering unparalleled value to its stakeholders, positioning
itself as a driving force in the future of martial arts technology.
For
more information, visit www.mma.inc or follow us on social media:
Forward-Looking
Statements
This
press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial
position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts,
are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements
that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions
such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,”
“hope,” “will,” “continue,” “potential,” “expect,” “believe,”
“anticipate,” “project,” “estimate,” “predict,” “intend,” “should,”
“could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any
of these terms. Any statements in this press release that are not based upon historical fact are forward-looking statements and represent
our best judgment as to what may occur in the future. Actual revenue may vary to current sales due to factors such as participant churn,
cancellations, and changes in payment schedules. Any references to active gyms or partner gyms refer to a gym profile that has been claimed
or created across the MMA.inc platform. Any references to estimated or targeted revenue per active gym do not guarantee that the gym
will generate the specified revenue or any revenue at all. Forward-looking statements involve a number of known and unknown risks and
uncertainties, including, but not limited to, those discussed in the “Risk Factors” section contained in our Registration
Statement on Form F-1 as filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking
statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors
emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all
such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk
Factors” section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and
uncertainties inherent in our business and industry, and underlying any forward-looking statements. Except where required by law, the
Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors
or assumptions affecting such forward-looking statements.
Media
Contacts
Peter
Jarmain
Mixed
Martial Arts Group Limited
E:
peter@mma.inc
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