Publicis: Global '09 Ad Market Likely To Drop Between 7% And 8%
June 09 2009 - 5:19AM
Dow Jones News
French advertising firm Publicis Groupe SA's (PUB.FR) Chief
Executive Tuesday said the global advertising market is expected to
drop between 7% and 8% in 2009.
Publicis' unit ZenithOptimedia in April said the global market
should decline 6.9%.
Maurice Levy also said he expects the financial impact of
General Motors Corp.'s bankruptcy filing to be "largely" below the
EUR55 million predicted last week.
"The EUR55 million is a worst-case scenario," Levy said during
the group's annual meeting in Paris.
Company Web site: www.publicisgroupe.com
-By Ruth Bender, Dow Jones Newswires; +33 1 4017 1740;
ruth.bender@dowjones.com