Sears Blue Electronics Crew Plays Matchmaker to Help Consumers Find Their Ideal Electronics
January 06 2010 - 9:00PM
PR Newswire (US)
Sears.com new Shopping Solution Pairs Shoppers with the Perfect
Televisions and Cameras LAS VEGAS, Jan. 6 /PRNewswire/ -- Consumer
Electronics Show - To help make shopping for a television or
digital camera quick and easy, the Sears Blue Electronics Crew is
introducing two new online shopping tools - TvMatchMaker.com and
CameraMatchMaker.com - at the International Consumer Electronics
Show, taking place in Las Vegas, NV. January 7-10. The new
Matchmaker tools come just in time for the biggest football game of
the year, and can help customers achieve their own ultimate
football experience, by helping them find the perfect TV for
watching the game and the ideal camera for documenting all the fun
celebrations. Starting today, the Sears Blue Electronics Crew is
encouraging consumers to find their electronics match in a new TV
or camera by exploring and completing the Matchmaker experience
online. Once consumers complete the matchmaker experience and see
their results, they can then enter for the chance to a win the
$1,500 Sears electronics gift card grand prize or one of the seven
$500 Sears electronics gift card runner-up prizes. The gift cards
can be used toward the purchase of their TV or camera matches and
winners will be selected in a weekly drawing(1). Purchasing a new
television or digital camera can be daunting with so many options
to consider.TvMatchMaker.com and CameraMatchMaker.com simplify the
buying experience by asking participants a series of compatibility
questions to find their perfect match. TvMatchMaker.com users
interactively answer questions about their home and viewing habits.
CameraMatchMaker.com users answer questions about the types of
pictures they shoot, while addressing photography concerns such as
red-eye reduction and blurred images. Both easy-to-use tools
generate tailored product choices aligned to the user's lifestyle
for a purchase they won't regret. "We know that there are a lot of
confusing questions to consider when purchasing home electronics,
especially for new televisions and digital cameras. With the
TvMatchMaker.com and CameraMatchMaker.com solutions, the Sears Blue
Electronics Crew asks participants targeted questions to quickly
assess their needs and pair them with the best solutions," said
Karen Austin, president, Home Electronics, Sears Holdings.
"Throughout both of the easy-to-navigate experiences, we have
incorporated helpful tips and demonstrations to show Sears shoppers
how the products can best fit into their homes and lifestyles." To
have the chance to win a Sears gift card that may be used toward
their TV or camera match, customers can follow these easy steps to
participate in the MatchMaker sweepstakes through February 7, 2010:
1. Go online to http://www.tvmatchmaker.com/ or
CameraMatchMaker.com. 2. Complete the TV or Camera Matchmaker
questions. 3. Obtain your three matches. 4. Click to enter for a
chance to win a Sears gift card that may be used toward the
purchase of a new TV or camera. 5. Note- Visitors will also find
the MatchMaker Sweepstakes on Sears.com/Football along with the
ability to vote for their favorite new Brett Favre TV Commercials.
To find your perfect career match as part of the Sears team,
driving social media and e-commerce, go to
http://www.searsholdings.com/careers for job openings. For the full
selection of home electronics from Sears, visit
http://www.sears.com/. About Sears, Roebuck and Co. Sears, Roebuck
and Co., a wholly owned subsidiary of Sears Holdings Corporation
(NASDAQ:SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide
range of home merchandise, apparel and automotive products and
services through more than 2,300 Sears-branded and affiliated
stores in the United States and Canada, which includes
approximately 929 full-line and approximately 1,200 specialty
stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and
specialty catalogs. Sears, Roebuck offers consumers leading
proprietary brands including Kenmore, Craftsman, DieHard and Lands'
End -- among the most trusted and preferred brands in the U.S. The
company is the nation's largest provider of home services, with
more than 12 million service calls made annually. For more
information, visit the Sears, Roebuck website at
http://www.sears.com/ or the Sears Holdings Corporation website at
http://www.searsholdings.com/ (1) No purchase necessary.
Sweepstakes ends at 11:59:59 PM Eastern Time on February 7, 2010.
Sweepstakes open to legal residents of the fifty (50) United States
and the District of Columbia who are 18 years of age or older. Void
where prohibited. See complete Official Rules at
http://www.sears.com/tvmatchmakersweeps. DATASOURCE: Sears, Roebuck
and Co. CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
; or Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984, , for Sears, Roebuck and Co. Web Site:
http://www.sears.com/ Company News On-Call:
http://www.prnewswire.com/comp/923204.html
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