CHILLICOTHE, Ohio, Nov. 4 /PRNewswire-FirstCall/ -- Today Le Gourmet Chef® stores announced the launch of a new e-commerce website. The site has a refreshing new look, double the number of products and fun interactive features designed to enhance the user experience, simplify shopping and provide on-line customers with a sense of the dynamic experience at Le Gourmet Chef's® retail store locations. To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/le-gourmet-chefr-launches-new-e-commer ce-website-68995097.html The new site is designed to allow customers to explore and find products in the way that appeals most to them. Easy-to-use drop-down menus cover all product areas from Gourmet Foods to Cookware. Special tabs also take customers to collections of products and recipes organized by seasonal themes, much in the way theme tables display items in the Le Gourmet Chef® retail stores. Customers can quickly find new items in any category or can shop by brand name. Original photography captures the store's products vividly in real kitchen settings. "We're thrilled about the new site. If you've ever been to a Le Gourmet Chef store, you'll immediately recognize the store's style and tone in what you see," said Susan Johnson, Director of Marketing and Visual Merchandising for Le Gourmet Chef. "And, if you've never been to one of our stores, we hope the website will inspire you to visit. Our new website truly captures the spirit of Le Gourmet Chef's brand mantra - cook, eat, entertain." A fun feature of the new website is a section showing which delicious dips and salsas are currently being sampled in Le Gourmet Chef® stores. For a number of these items, users will find short videos of real customers tasting these foods in the stores and can see and hear the reactions. Other videos on the site provide on-line customers with product demonstrations and a tour of one of Le Gourmet Chef's 77 stores. Of course, the new website is full of fantastic values as well. Special promotional boxes appear throughout the site and a section is devoted to sale, clearance and hot-buy items. Le Gourmet Chef has also updated its email program, providing registered members with improved values offered more frequently. Customers can easily sign up to receive these offers on the new website. The new Le Gourmet Chef website was designed and programmed by SilverTech, an interactive firm located in Manchester, New Hampshire. SilverTech provides web services to a number of consumer brands, including gourmet food producer Robert Rothschild Farms and casual apparel manufacturer Life is Good. Le Gourmet Chef plans to update the new website frequently with the latest products, new seasonal photos and themes, as well as continued special values. Said Johnson, "We encourage everyone who loves cooking, eating and entertaining to visit our new website and to return frequently to see what's new. Let the parties begin!" About Le Gourmet Chef Le Gourmet Chef, headquartered in Chillicothe, OH, operates 77 retail stores located in outlet and traditional malls throughout the United States, as well as a fully operating e-commerce website. Stores provide gourmet foods, cooking preparation products, such as cookware and cutlery, and home entertainment items, such as barware and decorative accessories. Le Gourmet Chef is owned by Kitchen Collection, Inc., a subsidiary of NACCO Industries, Inc. (NYSE:NC) About SilverTech SilverTech, Inc. is a national interactive agency based in New England that expertly solves online marketing, technology, operations, fundraising, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as strategic consultation, site architecture, website design & development, multimedia graphics & animation, search engine optimization, online marketing, e-commerce, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements. Related Links Le Gourmet Chef Website Homepage New "Shop the Season" Section of Website Video Links in "About Us" Section "Sale & Clearance" Section http://www.prnewswire.com/news-releases/le-gourmet-chefr-launches-new-e-commerce-website-68995097.htmlDATASOURCE: Le Gourmet Chef CONTACT: Ms. Susan Johnson, Director of Marketing and Visual Merchandising, Le Gourmet Chef, +1-740-774-0841 Web Site: http://www.legourmetchef.com/

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