Invibes Advertising : Remarkable 2020 annual results.
Press release
Remarkable 2020 annual
results
High level of EBITDA in a context of continued
investments
Strengthened financial structure to support
growth
London, 22 March 2021 – Invibes
Advertising, an advanced technology company specialising in digital
in-feed advertising, is today publishing its audited 2020 annual
results.
| Audited consolidated data, in €k |
2020 |
2019 |
Δ |
|
Revenue |
11,530 |
9,699 |
+19% |
|
Purchasing and external expenses |
(6,285) |
(5,460) |
+15% |
|
Personnel expenses |
(3,861) |
(2,869) |
+36% |
|
EBITDA 1 |
1,384 |
1,370 |
Stable |
|
Depreciation, amortisation, and provisions |
(814) |
(656) |
+24% |
|
Operating income |
570 |
717 |
-21% |
|
Financial income (expense) |
(262) |
(133) |
NA |
|
Non-recurring profit (loss) |
- |
23 |
NA |
|
Net income/loss |
274 |
591 |
-54% |
Revenue grew by 19% in 2020, much higher
than its European market
Invibes Advertising recorded consolidated
revenue of €11,530k in 2020, with organic growth of 19%.
This is a remarkable performance given that the
display and video markets posted declines in all European markets
in which the Group operates.
Stronger sales momentum despite the
health crisis
Despite the impact of the health crisis in the
second quarter, sales momentum recovered quickly and gained in
strength during the third quarter thanks to the fact that several
major international brands selected Invibes Advertising formats to
intensify their communication during these exceptional times.
More than 400 announcers used Invibes
Advertising in 2020, opting for its non-intrusive advertising
formats which generate an increased commitment from the user to the
benefit of the brand and its image. International brands from all
sectors used Invibes Advertising solutions for their advertising
campaigns, in particular:
- Automotive: Audi, BMW, Honda, Mercedes, Toyota,
Volkswagen, etc.;
- Retailers: Carrefour, Decathlon, ebay, Lego, Metro, Monoprix,
etc.;
- Agrifood: Barilla, Coca-Cola, Domino’s Pizza, Ferrero,
McDonalds, Nestlé, etc.;
- IT: Asus, Canon, Dell, IBM, HP, Samsung, etc.;
- Financial services: Allianz, Axa, ING, Mastercard, Orange Bank,
Visa, etc.;
- Fashion/luxury goods: Cartier, Chanel, H&M, Lacoste, Levis,
Moncler, Swarovski, etc.;
- Beauty/healthcare: Bayer, Bioderma, Estée Lauder, Johnson &
Johnson, Sephora, The Body Shop, etc.;
- Transport: Air France, Emirates, Japan Airlines, Lufthansa,
SNCF, etc.;
- Entertainment: Amazon, Blizzard Entertainment, Disney, HBO,
Netflix, Playstation, etc.;
- Home/garden: BoConcept, DeLonghi, Ikea, Leroy Merlin, Nexity,
Velux, etc.;
- Services: Aegon, Facebook, O2, Tinder, Randstad, Vodafone,
etc.;
- Spirits: Bacardi, Campari, Jägermeister, Negrita, The Macallan,
Champagne Palmer&Co, etc.
To back up this momentum, and as announced,
Invibes Advertising launched its pan-European offer with the first
multi-country campaigns for two new clients: Moncler and Blizzard
Entertainment, confirming demand from major international brands
for a player with the capacity to propose solutions for rolling out
Europe-wide advertising campaign.
Continued expansion in
Europe
In 2020, the Group consolidated its geographical
footprint in Europe and forged ahead with international expansion,
with three new markets: Italy, Benelux and the UK.
Invibes Advertising now operates in seven of
Europe's main markets (France, Spain, Germany, Switzerland, the UK,
Italy and Benelux).
Record Reach among leading audiences in
France
With a network of 800 website publishers
totalling 200 million unique visitors, Invibes Advertising
registered a record Reach in 20202 in France of 46.2 million unique
visitors, based on the most recent Médiamétrie//Netratings global
internet rankings published for December 2020.
This excellent reach puts Invibes Advertising
closely in the footsteps of giants like Facebook and YouTube, which
boast 48.1 million and 46.9 million unique visitors
respectively.
These excellent results are testament to the
power of Invibes Advertising’s innovative advertising offer, which
it deploys across the best audience intersections, and they confirm
the company’s strategy to speed up and pursue innovation to boost
interactivity and engagement with web users.
100-employee milestone topped in
Europe
To support its strong growth and international
expansion, Invibes Advertising continued to strengthen its teams by
bringing in top talent across Europe to ensure it is in the best
possible position to step up development.
As such, during the third quarter of 2020,
Invibes Advertising’s group headcount topped 100 employees.
It recruited a total of 24 new employees in
2020, mostly salespeople, bringing the total headcount to 106
employees at the end of 2020, compared with 86 at the end of
2019.
A high level of EBITDA maintained while
continuing to invest internationally
Against a backdrop of team structuring to
support international development, personnel expenses rose by 36%
and external expenses rose by 15% over the year.
Nevertheless, despite an increase in investment
to boost long-term growth, the Company succeeded in keeping a high
level of EBITDA, at €1,384k, stable in relation to 2019.
After taking into account a depreciation and
amortisation charge of €814k, Invibes Advertising recorded
operating income of €570k. Net income was positive at €214k.
Strengthened financial structure to support
growth
To finance its development and continue investing in future
growth, Invibes Advertising strengthened its financial structure in
2020 following the finalisation in March of the second tranche of
the €1.5m reserved capital increase. It therefore had net cash3 of
€3.9m at the end of December 2020, versus €2.4m at the end of June
2020.
Expected return to a stronger pace of
growth in 2021
Despite the health crisis linked to the Covid-19
epidemic, 2020 enabled Invibes Advertising to maintain double-digit
revenue growth.
In 2021, Invibes Advertising is confident it
will see a gradual return to a stronger pace of growth, similar to
pre-crisis levels. To this end, Invibes Advertising will draw on
the power of its geographical footprint in Europe, and the strength
of the markets it recently captured (the UK, Italy, Benelux) as
well as the strong growth potential of countries in which it is
already established, such as Germany.
The Group will also continue to capitalise on
its fundamentals:
- Solutions with performance well above other offerings in the
market;
- A commercial presence in the seven main European countries,
enabling it to take a cross-business and pan-European approach to
its advertising campaigns, which meets the expectations of major
international brands;
- Ongoing innovation enabling it to offer non-intrusive formats
that are constantly being updated and improving in
performance;
- An increasingly dense network of European publishers that offer
unequalled reach for its campaigns;
- A constantly growing portfolio of loyal clients convinced that
Invibes Advertising’s solutions will deliver results well above
market standards.
Next release: Q1 2021 revenue on 28 April 2021,
after market.
About Invibes Advertising
Invibes Advertising is an advanced technology company that
specializes in digital advertising. Its innovative solutions are
supported by an in-feed format that’s integrated into media
content.
Invibes is inspired by social network advertising and develops
its own technology to help brands better communicate with
consumers. Its technology is optimized for distributing in a closed
network of media sites, including: Bertelsmann, Hearst, Unify,
Groupe Marie Claire, Axel Springer, and many others. Clients
include major brands such as Mercedes, Samsung, Levis, and IBM.
Founded in 2011, Invibes Advertising is a listed company on the
Euronext Paris stock exchange (Ticker: ALINV – ISIN: BE0974299316).
Visit www.invibes.com for more information.
For our latest press releases, go
to:https://www.invibes.com/uk/uk/investors.html
Keep up with all the latest news on Invibes
Advertising:LinkedIn @Invibes
Advertising Twitter @Invibes_adv
Financial & Corporate Contacts:
Invibes Advertising Kris Vlaemynck,
CFOkris.vlaemynck@invibes.com
Listing SponsorAtout CapitalRodolphe
OSSOLArodolphe.ossola@atoutcapital.com+ +33 (0) 1 56 69 61 80
Group Investor RelationsActifinAlexandre
Commerotacommerot@actifin.fr + +33 (0) 1 56 88 11 11
Financial Media RelationsActifinJennifer
Julliajjullia@actifin.fr+ +33 (0) 1 56 88 11 19
1 EBITDA = Earnings before interest, tax, depreciation,
amortisation and provisions.
2 Reach refers to the capacity to capture a very large audience.
The Invibes Advertising platform manages the real-time display of
several advertisements on tens of millions of pages being viewed
per day.
3 Cash and cash equivalents less financial liabilities with a
maturity of over one year
- 2021 03 22 - PR - Invibes Advertising - EN
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