Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment
October 09 2023 - 10:45AM
Ipsos strengthens its position in the
North America Automotive market by acquiring the
New Vehicle Customer Study from
InMoment
Paris (France) - New York (USA), October
9, 2023 – Ipsos, one of the largest market research
companies in the world, announces the acquisition of the New
Vehicle Customer Study (NVCS) – the largest and longest-running
syndicated automotive program in North America from InMoment.
The New Vehicle Customer Study covers US and
Canadian automotive buyer behaviour. It provides detailed insights
into consumers’ vehicle buying patterns and preferences for the
main players of this industry, as well as the evaluation of their
experience with their new vehicle. It is the industry's benchmark
research program, used by hundreds of industry professionals to
nurture their marketing and product development strategies.
This strategic acquisition strengthens Ipsos’
investment in data integration and reporting tech platforms, as the
Group already delivers similar programs in 20 markets.
Ben Page, CEO of Ipsos,
commented: “In line with our 2025 ambitions, this
acquisition strengthens and scales Ipsos’ best-in-class
research capabilities
worldwide. The cutting-edge expertise of NVCS,
as well as their experienced staff, will help
support our automotive clients as
the future of mobility evolves rapidly.”
John Lewis, InMoment CEO,
commented: “We are very excited about the fit of NVCS with Ipsos
and convinced that this combination will bring greater value to all
our customers. This transition also allows us to be even more
focused on our core business of Integrated Customer Experience
Management for our automotive clients.”
ABOUT IPSOS
Ipsos is one of the largest market research
companies in the world, present in 90 markets and employing nearly
20,000 people.
Our passionately curious research professionals,
analysts and scientists have built unique multi-specialist
capabilities that provide true understanding and powerful insights
into the actions, opinions and motivations of citizens, consumers,
patients, customers or employees. Our 75 solutions are based on
primary data from our surveys, social media monitoring, and
qualitative or observational techniques.
"Game Changers" – our tagline – summarizes our
ambition to help our 5,000 clients navigate with confidence our
world of rapid change.
Founded in France in 1975, Ipsos has been listed
on the Euronext Paris since July 1, 1999. The company is part of
the SBF 120 and Mid-60 indices and is eligible for the Deferred
Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA,
Bloomberg IPS:FP www.ipsos.com
- 09-10-23-PressRelease-Ipsos -NVCS
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