TD Bank Selects Acxiom for Marketing Database Management and Partner Marketing Infrastructure
December 11 2014 - 9:00AM
Business Wire
TD Bank, America’s Most Convenient Bank ® has selected Acxiom®
(Nasdaq: ACXM) to provide enterprise partner database management
support, customer recognition, data, analytics, campaign
management, and new marketing channel development.
“TD Bank is known for creating the best experience for its
customers,” said Acxiom Client Executive, Gregg Zaffaroni. “Its
emphasis on continuously looking for ways to excel in serving
customers is directly aligned with Acxiom business imperatives. We
are proud to partner with TD Bank to support its expansion both in
the US and worldwide."
TD Bank will use Acxiom’s Acquisition Database Solution,
including the Acxiom Real Time Platform to drive credit card
marketing to its customers and new partners.
“We are honored to have TD Bank as an Acxiom card-issuing
client,” said Phil Lore, Group Vice President of Sales at Acxiom.
“We look forward to working with progressive financial services
companies like TD Bank to drive innovation and deeper customer
engagement.”
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
Acxiom CorporationInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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