Buffalo Wild Wings Partners with Electronic Arts & Respawn Entertainment to Provide Guests with Exclusive Codes to Unlock Tit...
August 17 2016 - 10:39AM
Business Wire
Buffalo Wild Wings® Inc. (NASDAQ: BWLD) today announced a
partnership with Electronic Arts (EA) and Respawn Entertainment to
serve as the exclusive restaurant partner for the highly
anticipated release of Titanfall 2. Every time a Guest visits a
Buffalo Wild Wings restaurant from October 28 – November 30 to
dine-in or pick-up takeout, they’ll receive a unique code that can
be redeemed for exclusive, in-game Titanfall 2 content.
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The exclusive Buffalo Wild Wings "Nose
Art" insignia for Titanfall 2. (Graphic: Buffalo Wild Wings)
Codes can be redeemed on the PlayStation 4, Xbox One, and on
Origin for PC, and provide an exclusive “Nose Art” insignia that
gives fans the chance to customize their Titan. In addition, and in
conjunction with Mountain Dew®, Guests can also receive a ticket to
an all-new multiplayer mode. Obtaining a code at Buffalo Wild Wings
guarantees players immediate access to this new mode where players
have the chance to earn huge rewards – more than anywhere else in
the game – when the game launches on October 28. Guests can receive
a new code every time they visit a restaurant throughout the
promotional period. In addition, Buffalo Wild Wings will feature
Titanfall 2 branding and game imagery on takeout boxes, napkins, as
well as a co-branded Mountain Dew®, Buffalo Wild Wings Collector’s
Edition 32 ounce takeout cup.
“We’re excited to partner with EA and offer our Guests unique
and exclusive opportunities to immerse themselves in one of the
most anticipated releases of the year,” said Todd Kronebusch, vice
president of guest experience and innovation. “From exclusive game
content to our partnership with ELEAGUE that brings e-sports
directly to our restaurants, we’re listening to our Guests and
embracing their passion for gaming and competition.”
Titanfall 2 is set to build on the foundation Respawn
established with the first Titanfall – fast, fluid, and fun
gameplay between Pilots and Titans, to once again innovate and
elevate this game genre. In single player, Titanfall 2 will deliver
a crafted experience that explores the unique bond between man and
machine. Playable offline, the single player campaign in Titanfall
2 will let fans step out onto the Frontier with aspirations of
becoming an elite Pilot. Stranded behind enemy lines and facing
overwhelming odds, players must team up with a veteran Titan to
uphold a mission they were never meant to carry out. In
multiplayer, Respawn is continuing to evolve their best-in-class
gameplay to provide a more robust experience that delivers expanded
depth and variety that includes six new Titans, deeper Pilot
abilities, more customization options, and a robust progression
system that is sure to satisfy fans. Fans anxious to get their
hands on Titanfall 2 can take part in the Open Multiplayer
Technical Test taking place August 19-21 and August 26-28.
Available on PlayStation 4 and Xbox One, the Titanfall 2 Open
Multiplayer Technical Test lets fans get a taste of the fast, fluid
gameplay fans can expect when Titanfall 2 launches on October 28.
To find out more, head over to www.Titanfall.com for more
details.
About Buffalo Wild WingsBuffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner,
operator and franchisor of Buffalo Wild Wings® restaurants
featuring a variety of boldly-flavored, made-to-order menu items
including its namesake Buffalo, New York-style chicken wings. The
Buffalo Wild Wings menu specializes in 21 mouth-watering signature
sauces and seasonings with flavor sensations ranging from Sweet
BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere
that includes an extensive multi-media system for watching their
favorite sporting events. Buffalo Wild Wings is the recipient of
hundreds of "Best Wings" and "Best Sports Bar" awards from across
the country. There are currently more than 1,195 Buffalo Wild Wings
locations across the world.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, follow Buffalo Wild Wings on Facebook,
Twitter and Instagram and visit www.BuffaloWildWings.com.
About Electronic ArtsElectronic Arts (NASDAQ: EA) is a
global leader in digital interactive entertainment. The Company
delivers games, content and online services for Internet-connected
consoles, personal computers, mobile phones and tablets. EA has
more than 300 million registered players around the world.
In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands
such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.
EA, EA SPORTS, Origin, The Sims, Dragon Age, Plants vs. Zombies
and Battlefield are trademarks of Electronic Arts
Inc. and its subsidiaries. John Madden, NFL
and FIFA are the property of their respective owners and
used with permission. Titanfall is a trademark of Respawn
Entertainment, LLC. PlayStation is a registered trademark of Sony
Computer Entertainment, Inc.
About Respawn EntertainmentFounded in 2010, Respawn
Entertainment is an independent videogame development studio based
in Van Nuys, California. The studio was formed by Vince Zampella
and Jason West, former co-founders of Infinity Ward and two of the
co-creators of the multi-billion dollar franchise Call of Duty™.
Titanfall 2 is the sequel to the studio's debut title, Titanfall.
More information about the company is available at
www.respawn.com.
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Buffalo Wild Wings, Inc.Heather Leiferman,
952-278-9553hleiferman@buffalowildwings.com
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