HelloFresh Adds Beyond Meat® to Its Menu Line-Up
August 19 2019 - 8:00AM
Business Wire
Introduction of
the Beyond Burger™ Brings More Plant-Based Options to HelloFresh’s
Meal Kit Customers Across North America
HelloFresh SE (HFG) - the leader in
delivering delicious ingredients and easy-to-follow recipes to
households worldwide, today announced the introduction of the
Beyond Burger™ from Beyond Meat, a market
leader in the plant-based meat category. Offered as part of
HelloFresh’s premium Craft Burger collection, HelloFresh customers
can now order the first recipe Goudalicious Beyond Burgers™ paired
with Potato Wedges and Creamy Mustard Aioli, which will begin
shipping to customers nationwide the week of September 14,
2019.
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HelloFresh Adds Beyond Meat® to Its Menu
Line-Up (Photo: Business Wire)
“We are always looking to expand our menu offerings and provide
customers with exciting, new recipe choices that appeal to a
variety of palates and eating preferences,” said Marcel Comtois,
Vice President of Procurement, HelloFresh US. “With the addition of
the Beyond Burger to our menus, we’re excited to give our home
cooks the opportunity to discover new ways of cooking delicious
burgers using this innovative plant-based protein.”
With less total and saturated fat than an 80/20 beef burger, the
Beyond Burger is the world’s first plant-based burger designed to
look, cook, and satisfy like beef but is made without GMOs, soy, or
gluten. The Beyond Burger has 20g of plant protein derived from a
blend of peas, mung beans and brown rice. HelloFresh’s Goudalicious
Beyond Burgers™ are topped with a caramelized onion jam, creamy
aioli, melted gouda, and served with seasoned potato wedges.
“We’re very pleased to partner with HelloFresh to bring the
Beyond Burger to more families across North America,” said Ethan
Brown, Beyond Meat Founder & CEO. “We know that tasting is
believing, and this partnership will enable more consumers to
experience the meaty taste and juicy texture of the Beyond Burger
while enjoying the added nutritional and environmental benefits of
consuming plant-based protein.”
The Beyond Burger is also available on HelloFresh Canada menus
and launched as of July 2019. To order the new recipe or for more
information, please visit www.hellofresh.com or follow
us on Facebook, Instagram, or
Twitter.
About HelloFresh
HelloFresh SE is the leading global meal-kit company and
operates in the U.S., the United Kingdom, Germany, the Netherlands,
Belgium, Luxembourg, Australia, Austria, Switzerland, Canada and
New Zealand. HelloFresh delivered 65.6 million meals to 2.48
million active customers worldwide in Q1 2019 (January 1 - March
31, 2019). HelloFresh was founded in Berlin in November 2011 and
went public on the Frankfurt Stock Exchange in November 2017.
HelloFresh has offices in New York, Berlin, London, Amsterdam,
Zurich, Sydney, Toronto and Auckland.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest growing
food companies in the United States, offering a portfolio of
revolutionary plant-based meats. Founded in 2009, Beyond Meat has a
mission of using simple, plant-based ingredients applied in fresh
ways to replicate the taste, texture and other sensory attributes
of popular animal-based meat products while offering the
nutritional and environmental benefits of plant-based proteins.
Beyond Meat's brand commitment, "Eat What You Love," represents a
strong belief that by eating its portfolio of plant-based proteins,
consumers can enjoy more, not less, of their favorite meals, and by
doing so, help address concerns related to human health, climate
change, resource conservation and animal welfare. Beyond Meat's
portfolio of fresh and frozen plant-based proteins are sold at more
than 53,000 retail and foodservice outlets worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram and Twitter.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190819005038/en/
Kim Straus Kim.straus@hellofresh.com
Beyond Meat (NASDAQ:BYND)
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