Beyond Meats® Announces New General Manager to Spearhead Growth in Europe
December 16 2021 - 7:00AM
Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat,
today announced the appointment of food industry veteran Jorg
Oostdam to the newly created leadership position of General
Manager, Europe. With over two decades of experience in the food
and retail sector, including a 15-year tenure at Mars,
Incorporated, Oostdam will drive Beyond Meat’s expansion in Europe
and accelerate its strategic growth worldwide.
"I’m very pleased to welcome Jorg as our new
General Manager in Europe, a key geography as we build tomorrow's
global protein company,” said Ethan Brown, Founder and CEO, Beyond
Meat. “Jorg’s leadership and experience will be instrumental in
providing our delicious and nutritious plant-based meats to
European consumers, in building out our local production and
innovation capabilities, and in growing a robust local supply chain
in service to our longer-term goal of price parity with animal
protein."
Oostdam has been a leader in geographical
expansion, portfolio extensions, and organizational development
throughout his robust FMCG career. He most recently served as Chief
Executive Officer for Zed Candy, where he relaunched the brand and
expanded the business into 14 new markets globally. Prior to that,
Oostdam was Vice President and General Manager of EMEA for
Heartland Food Products Group, where he scaled the Splenda business
and expanded the international sales and marketing teams. A veteran
of Mars, Oostdam held several leadership roles at the organization
including General Manager of Switzerland and General Manager of
Spain as well as marketing and sales positions in the Netherlands
and Northern Europe.
“Europe’s appetite for plant-based meat is on
the rise, and there’s no better time to join the Beyond Meat team,”
said Jorg Oostdam. “I’m excited to help set the vision and
strategic direction for Beyond Meat’s long-term growth in Europe as
we make plant-based meat more accessible to customers and consumers
across the region.”
Global demand for plant-based meat continues to
increase, with the European plant-based-food sector growing by a
sizeable 49% over the past few years. Beyond Meat’s end-to-end
manufacturing capabilities in the Netherlands have increased the
speed, scale and efficiency in which the company can produce and
distribute its products across Europe. This allows Beyond Meat to
improve the sustainability of operations, whilst getting one step
closer to achieving price parity with animal meat. In 2021 alone,
Beyond Meat announced European offerings with Starbucks, Pizza
Hut and McDonald’s, as well as major retail expansions
throughout Europe including the introduction of new products such
as Beyond Mince® and Beyond Meatballs® in select markets. The
appointment of Oostdam is another sign of Beyond Meat’s commitment
to the region and investment in creating the infrastructure needed
to support the company's growing presence across Europe. Oostdam
will be based in the Netherlands and start with the company in
February 2022.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ:BYND), a leader in plant-based meat, offers a
portfolio of revolutionary plant-based meats. Founded in 2009,
Beyond Meat products are designed to have the same taste and
texture as animal-based meat while offering certain environmental
benefits. Beyond Meat’s brand commitment, Eat What You Love™,
represents a strong belief that there is a better way to feed our
future and that the positive choices we all make, no matter how
small, can help us move towards the kind of future we want. By
shifting from animal-based meat to plant-based meat, we can help
address concerns related to resource conservation and animal
welfare. As of September 2021, Beyond Meat had products available
at approximately 128,000 retail and foodservice outlets in over 85
countries worldwide. Visit www.BeyondMeat.com and follow
@BeyondMeatEU on Instagram, @BeyondMeat on Facebook, Twitter and
TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” Forward-looking statements include
statements regarding the company’s growth plans, and are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in the Company’s Annual Report on Form 10-K for the
year ended December 31, 2020 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2021, and the Company’s
Quarterly Report on Form 10-Q for the quarter ended October 2, 2021
filed with the SEC on November 12, 2021, as well as other factors
described from time to time in the Company's other filings with the
SEC. Such forward-looking statements are made only as of the date
of this release. Beyond Meat undertakes no obligation to publicly
update or revise any forward-looking statement because of new
information, future events or otherwise, except as otherwise
required by law. If we do update one or more forward-looking
statements, no inference should be made that we will make
additional updates with respect to those or other forward-looking
statements.
Media ContactZita Butler (EU
media inquiries)Zita.Butler@beyondmeat.com
Shira Zackai (US media
inquiries)Shira.Zackai@beyondmeat.com
Beyond Meat (NASDAQ:BYND)
Historical Stock Chart
From Jun 2024 to Jul 2024
Beyond Meat (NASDAQ:BYND)
Historical Stock Chart
From Jul 2023 to Jul 2024