Central Garden & Pet's Leading Brands in Pet Publishing and Animal Nutrition Forge Alliances with Discovery Licensing; Two Part
March 21 2006 - 7:30AM
Business Wire
Central Garden & Pet Company (NASDAQ:CENT) today announced that
two of its industry-leading subsidiaries -- T.F.H. Publications,
Inc., and Kaytee -- have entered into strategic product partnership
agreements with Discovery Licensing to create Animal Planet-branded
products. Animal Planet is the only television network dedicated
exclusively to the connection between humans and animals. T.F.H.
Publications, Inc., a pioneer and the leader in pet publishing for
more than 50 years, has entered into a publishing agreement with
Discovery Licensing to create and distribute an original series of
informative pet care books in North America, beginning in the fall,
2006. The new series, tentatively titled Animal Planet Pet Care
Library, will be co-branded, and will reflect the family-friendly,
informative content and style that have become hallmarks for Animal
Planet viewers and T.F.H. readers. Kaytee -- an industry leader and
manufacturer of high quality, innovative foods and specialty
products for pet birds, wild birds and small companion animals --
together with Discovery Licensing, will create a new product line
to include food and treats for pet birds and small pet animals
(e.g., rabbits, hamsters, gerbils, ferrets). Toys and accessories
for birds, small animals and aquatics are to be included under the
new agreement, which calls for the creation of more than 70 new
products. "These partnerships bring together high-quality products
with recognized brands that consumers know and trust," commented
Jim Heim, President of Pet Products Division of Central Garden
& Pet. "With its reach of more than 88 million households in
the U.S., Animal Planet is an ideal partner for creating, and
co-branding, exciting and innovative products that will further
enhance the way humans and animals experience the world together.
We're extremely pleased about these strategic new partnerships."
Discovery Commerce: Discovery Commerce is the retail and licensing
arm of Discovery Communications, Inc. Discovery Commerce offerings
extend the Discovery experience to a worldwide audience through a
broad array of entertaining and informative products and services.
Discovery's retail channels include a nation-wide chain of
Discovery Channel Stores, a seasonal Discovery Channel Store
catalog, robust online shopping (discoverystore.com) and
direct-to-consumer businesses, and strategic third-party retail and
merchandising partnerships. Discovery Global Licensing translates
network brands into a wide variety of innovative product lines that
are sold through well-known, third-party retailers in both domestic
and international markets. These offerings reflect Discovery's core
programming genres of science and technology, health, nature,
history, travel and exploration. Discovery-branded consumer
products are available in 97 countries and 28 languages. Central
Garden & Pet Company: Central Garden & Pet Company is a
leading innovator, marketer and producer of quality branded
products for the pet and lawn and garden supplies markets. Our pet
products include pet bird and small animal food, aquarium products,
flea, tick, mosquito and other pest control products, edible bones,
cages, carriers, pet books, and other dog, cat, reptile and small
animal products. These products are sold under a number of brand
names, including Kaytee, SuperPet, All-Glass Aquarium, Oceanic,
Kent Marine, Energy Savers Unlimited, Zodiac, Pre-Strike, Altosid,
Nylabone, TFH, Four Paws, Interpet, Breeder's Choice and Farnam.
Our lawn and garden products include grass seed, wild bird food,
weed and insect control products, and decorative outdoor patio
products. These products are sold under a number of brand names,
including Pennington, Norcal Pottery, New England Pottery,
GKI/Bethlehem Lighting, Lilly Miller, Matthews Four Seasons, Cedar
Works, AMDRO, Grant's, Sevin and Over'n Out. For additional
information on Central Garden & Pet, including access to the
Company's SEC filings, please visit the Company's website at
http://www.central.com/. "Safe Harbor" Statement under the Private
Securities Litigation Reform Act of 1995: The statements contained
in this release which are not historical facts, including future
earnings guidance, are forward-looking statements that are subject
to risks and uncertainties that could cause actual results to
differ materially from those set forth in or implied by
forward-looking statements. These risks are described in the
Company's Securities and Exchange Commission filings. Central
undertakes no obligation to publicly update these forward-looking
statements to reflect new information, subsequent events or
otherwise.
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