WALNUT CREEK, Calif.,
Feb. 11, 2013 /PRNewswire/
-- Product of the Year USA,
the nation's largest consumer-driven packaged good competition, has
announced Adams™ Smart Shield® Applicator,
a flea and tick control innovation from the Central Garden &
Pet Company, as the Pet Care Category Winner for 2013. This coveted
vote of consumer confidence is based on a robust survey of 50,138
everyday shoppers and recognized nationwide as a trusted benchmark
for the most innovative products on the market.
(Photo: http://photos.prnewswire.com/prnh/20130211/LA57516)
"This national recognition from Product of the Year affirms and
inspires Central Garden & Pet's commitment to provide pet
owners with smarter pet care solutions," said Steve LeVeau, Director of Marketing for Animal
Health, Adams Pet Products. "The aisle for flea and tick
control products has become increasingly crowded with a vast array
of solutions for pet owners. We are honored that the Adams™
Smart Shield® Applicator has been distinguished as the consumer's
preferred choice for its innovation and quality."
The Adams™ Smart Shield® Applicator is a
breakthrough topical flea and tick control delivery device designed
to work with Adams™ Spot On® products. Pet
owners appreciate how easy it is to insert the product tube into
the unique Adams™ Smart Shield® Applicator
and effectively apply flea and tick treatment to their pet for less
cost than most vet brands. The patent-pending design is easy to
grip, helps part fur for direct application to the pet's skin
(where the bugs live) and effectively keeps liquid off hands,
empowering pet owners with the confidence to apply treatment by
themselves, without a mess.
"With all the pet products available in store and all the
opinions online, it can be overwhelming to sort through the options
and identify what is best," said Colleen
Kelly, Managing Director of Product of the Year. "Consumers
are savvy, recognize quality and value innovation that makes their
lives easier. The Product of the Year competition collects their
insights and elevates their voices to help shoppers make better
choices at check-out."
You can find Adams™ products at retailers nationwide including
Walmart, PetSmart, Petco, Kroger, Lowes, Publix, Amazon.com, and
your local pet store. Consumers can use the convenient online store
locator at www.adamspetcare.com to find the store carrying Adams™
products closest to their home.
About
Adams™
Adams™
products take a smarter approach to pet care and makes protecting
your family, pet, home, and yard easier and more effective. The
Adams™ line of products, which has been sold by veterinarians for
more than 30 years, includes topical products, shampoos, collars
and sprays for your home, yard, dogs, puppies, cats and kittens and
is available almost everywhere pet products are sold. For a
complete product list and more information, visit
www.adamspetcare.com/.
About Central Garden & Pet
Central Garden &
Pet Company (NASDAQ:CENT) (NASDAQ:CENTA) is a leading innovator,
marketer and producer of quality branded products for the lawn
& garden and pet supplies markets. Committed to new product
innovation, our products are sold to specialty independent and mass
retailers. Participating categories in Lawn & Garden include:
Grass seed and the brands Pennington®, Smart Seed® and The Rebels®;
wild bird feed and the brand Pennington®; weed and insect control
and the brands Amdro®, Sevin®, Ironite® and Over-N-Out®; and
decorative outdoor patio products and the brands Norcal ®, New
England Pottery® and Matthews Four Seasons™. We also provide a host
of other regional and application-specific garden brands and
supplies. Participating categories in Pet include: Animal health
and the brands Adams™ and Zodiac®; aquatics and reptile and the
brands Oceanic®, Aqueon® and Zilla®; bird & small animal and
the brands Kaytee®, Super Pet® and Critter Trail®; dog & cat
and the brands TFH™, Nylabone®, Four Paws®, Pinnacle® and Avoderm®;
and equine and the brands Farnam®, Vita Flex® and Horse Health™
Products. We also provide a host of other application-specific pet
brands and supplies. Central Garden & Pet Company is based in
Walnut Creek, California, and has
approximately 3,800 employees, primarily in North America.
About Product of the Year (POY)
Product of the Year
is the only consumer product award that rewards innovation and is
voted on by actual consumers. Established 26 years ago in
France, POY currently operates in
32 countries with the same purpose: Guide consumers to the best
products in their market and reward manufacturers for quality and
innovation. Backed by the votes of 50,138 consumers, the distinct
red POY logo serves as a shortcut for shoppers in the supermarket,
saving them time and money. For manufacturers of the winning
products, the award is a powerful marketing message proven to
increase retail distribution and sales by an average of 10-15%.
Product of the Year accepts entries every year from consumer
packaged goods that demonstrate innovation and were launched within
the previous year. Entered products are then placed into specific
categories such as food, beverages, personal care, household care,
etc. with a product then being chosen as a winner in its category
through a nationally representative online study. For more
information visit www.productoftheyearusa.com
Media Contact:
Vickie Fite
vickie.fite@mslgroup.com
310.461.0383
SOURCE Adams Pet Products