Introducing Ava, an "AI Video Advisor"
Designed to Decrease Time Deciding What to Watch, Provide Fast,
Personalized Viewing Recommendations and Enable Platforms to
Increase Revenue and Reduce Churn
LOS
ANGELES, May 2, 2024 /PRNewswire/ --
Cineverse (NASDAQ: CNVS), an innovative streaming technology
and entertainment company, has debuted cineSearch, a new
content search and discovery (SAND) service. Available today in
public Beta, which can be accessed at cineSearch.com, cineSearch
promises to redefine how audiences interact with movies and TV
shows. Viewers chat with Ava – an AI video adviser
with the personality of your favorite film and TV aficionados – who
gives personalized recommendations to make deciding what to watch
fast, simple and entertaining.
Watch the cineSearch intro video on
YouTube.
For viewers who are used to averaging more than 10 minutes
deciding what to watch, cineSearch brings quick, personalized
search results with links to watch directly on whatever streaming
platform the titles are available. Because this tool can access
metadata from more than two million films and TV
shows, cineSearch provides a way to discover more content than
ever before. Ava's recommendations not only take title, cast and
genre into account, but also the content's theme, tone, mood,
setting, music score, plot, micro-genre, among other traits – plus
a viewer's viewing history, location, the current date, and other
factors to decide the ideal titles to suggest.
For streaming platforms and device makers/OEMs facing problems
such as subscriber churn and unnecessary friction for monetization
thanks to ineffective search and discovery, cineSearch offers a
personalized solution for keeping users engaged and retained by
connecting them to the titles they want, where they are available.
In fact, according to a Cineverse study, one-third of viewers have
canceled a streaming service because they felt the search
functionality was hard to use, and 66% because there was "nothing
good to watch." Cineverse projections show cineSearch has the
potential to lower churn by 16% leading to 24% cost
savings.
For content creators, especially indie filmmakers, cineSearch
helps viewers discover content they may have otherwise never found
on their own, bringing their stories to new fans at a time during
which lesser-known/watched titles are being cut from major
streamers' libraries.
"In our eyes, cineSearch is a win-win-win – using AI to solve
actual problems that our industry has to contend with in order to
keep serving fans, creators, and all of the platforms that connect
the two," said Cineverse Chairman and CEO Chris McGurk. "I couldn't be more thrilled to be
launching cineSearch in Beta today, introducing Ava to the world,
while also officially initiating the go-to-market strategy we have
developed that will drive revenue to our company in three ways: by
licensing cineSearch to OEMs and streaming platforms as a
white-label service; by driving fans to our own streaming brands;
and offering a subscription service directly to consumers in the
future."
In February, Cineverse announced the groundbreaking plans to
develop cineSearch (initial announcement: Cineverse Partners with
Google Cloud to Launch a Conversational AI-Powered Search &
Discovery Tool for Film and Television Content).
Cineverse followed that by announcing partnerships with
Vionlabs, Datatonic and Gracenote, a Nielsen company. By teaming
with these best-in-class companies, cineSearch has a comprehensive
contextual understanding of filmed content (based on colors,
emotions, mood, environments etc.) and access to data on millions
of TV shows and movies, along with guardrails and security best
practices to ensure that cineSearch is safe, robust, and
ethical.
"Now that cineSearch has entered its next phase, our vision is
closer to completion and we are excited for our sales team, along
with the support of our partners, to engage with OEMs and other
potential customers," said Cineverse Chief Technology Officer &
Chief Operating Officer Tony Huidor.
"In early testing, we have seen great engagement from users thus
far, who have averaged 41 minutes per session. The public Beta will
allow us to collect even more information that will also allow us
to take direct consumer feedback and behavior into account as we
make additional enhancements, add new features, integrate more
enriched metadata and evolve the product even further than it is
today."
For more information or to sign up for the cineSearch Beta,
visit www.cineSearch.com.
About Cineverse:
Cineverse's advanced, proprietary
technology drives the distribution of over 71,000 premium films,
series, and podcasts to more than 82 million unique viewers
monthly. From providing a complete streaming solution to some of
the world's most recognizable brands, to super-serving their own
network of fan channels, Cineverse (NASDAQ: CNVS) is powering the
future of Entertainment. For more information, please visit
cineverse.com.
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Press Contacts:
Media
The Lippin Group, cineverse@lippingroup.com
Investors
Julie Milstead,
investorrelations@cineverse.com
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SOURCE Cineverse Corp.