Matchpoint™ – Cineverse's Complete OTT
Solution – to Empower JoySauce to Efficiently Deliver its Original
Series and Licensed Content for Distribution via SVOD, AVOD and
FAST
LOS
ANGELES, Jan. 28, 2025 /PRNewswire/ --
Cineverse (Nasdaq: CNVS), a next-generation entertainment
studio, today announced that Matchpoint™, its proprietary
streaming technology platform, is being used by JoySauce
through a new strategic partnership. JoySauce – a leading lifestyle
company for American Asians and their non-Asian family
members, friends, and allies – is tapping into the
full Matchpoint suite to license, monetize and distribute
their full library of exclusive and original series and other
curated, premium content.
Starting immediately, JoySauce will use Matchpoint to ingest the
library of original dramatic shows, reality series and more – along
with third-party content for which JoySauce holds streaming rights
– which will initially be licensed to leading streaming
platforms.
In phase two of this partnership, later in 2025, Cineverse will
help create a new standalone streaming service, including a branded
JoySauce subscription video-on-demand (SVOD) app and eventually a
free, ad-supported streaming television (FAST) channel targeting
both the AAPI community and all viewers interested in content
showcasing the American Asian experience. These will be made
available by Cineverse on all devices and offered to other
streaming platforms.
Jonathan Ng Sposato, founder
of Joy Sauce commented:
"Cineverse is the proven expert we need to make our streaming goals
a reality. As a one-stop shop for licensing, tech and advertising,
Matchpoint allows us to focus on creating the content that we want
to bring to our audience, and fill a void that currently exists for
premium American Asian streaming programming. We look forward to
Cineverse being part of our journey to super-serve an audience that
is hungry for original and entertaining shows curated specifically
with it in mind."
The JoySauce content now available to be licensed through
Cineverse for streaming is a mix of original productions and
acquired content spanning comedy, drama, unscripted and variety,
with more originals to be announced in the near future. This
includes:
- Mixed Six – In this JoySauce original, six mixed
heritage couples open up about their meet-cute moments, what it was
like introducing their families, and the joys and complexities of
growing up American and Asian.
- VeryAsianConversations – In this JoySauce original,
prominent social movement catalyst and Korean American newscaster
Michelle Li, who has turned a racist
event into a national phenomenon called #VeryAsian, sits down with
JoySauce for a bite-sized series on relevant Asian American issues
like transracial adoption, reclaiming Asian names, and combating
anti-Asian hate.
- Kim's Convenience – Starring Simu Liu, Kim's
Convenience tells the hilarious and heartfelt story of the Kim
family, Korean Canadian convenience store owners who have worked
hard to give their now-twenty-something children, Janet and Jung, a
better life. This award winning comedy finds laughter in the trials
of running a literal 'Mom and Pop' shop while the younger
generation comes of age straddling cultures old and new.
- Jimmy O. Yang Good
Deal – Performed live at the Neptune Theater in
Seattle, Washington, Jimmy O. Yang covers hilarious interactions with
immigrant parents, his thoughts on Matt
Damon, and whether ghosts will haunt one-bedroom
apartments.
- Project Gutenberg - Award-winning Hong Kong thriller following a counterfeit
artist whose past draws him into a high-stakes police
investigation. Written and directed by Felix Chong (Infernal Affairs) and
starring Chow Yun-fat (Crouching Tiger, Hidden Dragon).
- Bulge Bracket - In the high-intensity world of
mergers, acquisitions, and IPOs, recent b-school graduate
Cathy Lee (Jessika Van, CBS's Rush Hour) begins her
career at a prestigious New York
investment bank. Similar in tone to HBO's Silicon Valley or
The Office, this ensemble dramedy finds humor in high-stress
situations at the office, as it explores the costs of climbing the
corporate ladder while not losing one's identity.
"The content JoySauce is curating is important, timely and fills
a need in the marketplace. We expect our distribution partners to
be excited for the opportunity to reach a young and engaged
audience through JoySauce across all of their platforms and
channels," said Cineverse EVP Partnerships Marc Rashba.
About JoySauce
Exuberant, joyful, and positive, JoySauce is the first and only
digital network dedicated to the AAPI experience. It
playfully imagines a delightful parallel universe where portrayals
of "American Asians" are always positive, beautiful, funny, strong,
and cool. Bolstered by a lineup of new originally produced AAPI
series and award winning films exclusive to JoySauce,
combined with Asian pop culture entertainment, much of the content
is available nowhere else in the FAST or VOD ecosystem. It is
both a voice for the underserved 24 million Asian American Pacific
Islanders while 100% appealing to the broader general market and
its rising demand for eclectic Asian pop culture content.
Going well beyond Korean serial dramas or martial arts period
pieces, JoySauce reframes the status quo, blows away old tropes,
and creates a fresh new culture of AAPI entertainment. For more
information, visit www.joysauce.com.
About Cineverse Technologies
Cineverse develops technology that powers the future of
entertainment. Its proprietary Matchpoint™ suite of streaming
technology and AI tools – first utilized to build the company's
owned-and-operated services and now offered to third parties as a
SaaS solution – supports filmmakers, media companies, platforms and
OEMs. cineSearch, the AI-powered search and discovery tool for
film and television, makes deciding what to watch as entertaining
as the entertainment itself. Additionally, the C360
programmatic audience network and ad-tech platform provides brands
the opportunity to target and reach key fandoms wherever they
are.
About Cineverse
Cineverse (Nasdaq: CNVS) is a next-generation entertainment
studio that empowers creators and entertains fans with a wide
breadth of content through the power of technology. It has
developed a new blueprint for delivering entertainment experiences
to passionate audiences and results for its partners with
unprecedented efficiency, and distributes more than 71,000 premium
films, series, and podcasts. Cineverse connects fans with
bold, authentic, independent stories. Properties include the
highest-grossing non-rated film in U.S. history; dozens of
streaming fandom channels; a premier podcast network; top horror
destination Bloody Disgusting; and more. Powering visionary
storytelling with cutting-edge innovation, Cineverse's proprietary
streaming tools and AI technology drive revenue and reach to
redefine the next era of entertainment. For more information, visit
home.cineverse.com.
Contacts:
For Media
The Lippin Group, cineverse@lippingroup.com
For Investors
Julie Milstead,
investorrelations@cineverse.com
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SOURCE Cineverse Corp.
