FORT LEE, N.J., April 28, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company
of Vocal Ventures, Creatd Partners, and Recreatd, today announced
its new strategic partnership with Untamed Photographer, an
environmental art platform that brings awareness to important
environmental causes while showcasing the work of the wildlife
photographers that use their art to bring those causes to
light.
The scope of the partnership between Untamed Photographer and
Creatd entails a number of initiatives aimed at promoting Untamed
Photographer's platform and its global network of both emerging and
established environmental artists.
Untamed Photographer was co-founded by Amy Peters, a fine art advisor specializing in
sales of modern and contemporary art, and Mark Wilkins, a specialist in global
distribution strategies, as well as a committed environmentalist
and founder of the Nature Trust of the Americas (NTOTA). Structured
as an online gallery, Untamed Photographer offers a selection of
handpicked, limited-edition works of art, alongside the
photographers' compelling stories of what occurred in the wild to
get the shot.
Commented Ms. Peters, "Our brand was founded upon the idea that
if we could create a sense of community around caring for the
planet, we could inspire people to protect it."
As part of the agreement, Untamed Photographer has signed on as
the official sponsor of 'Earth,' the new community on Creatd's
Vocal platform focused on the natural world; this represents
Vocal's first official community sponsor.
Commented Mr. Wilkins, "Untamed Photographer works to promote
our talented network of creators—both their work itself and the
sense of environmental activism that underlies it. Sponsoring
Vocal's new 'Earth' community was a natural fit to help us further
promote our artists' work among a receptive audience and drive
increased awareness and support for the causes they care
about."
Additionally, Creatd Partners, the Company's corporate venture
initiative, has made a strategic investment into Untamed
Photographer in exchange for a 10% equity stake. Creatd Partners,
wholly owned by Creatd, Inc., partners with and nurtures
high-potential, early-stage companies that can meaningfully benefit
by leveraging Creatd's technology, resources and proven capacity to
optimize conversions for direct-to-consumer products, platforms,
and services. Untamed Photographer represents the second official
partnership under the Creatd Partners umbrella, following the
launch of Plant Camp announced in late 2020.
In addition, Untamed Photographer and Vocal have teamed up to
kick-off the "Capture the Wild" Challenge. The Challenge invites
creators to tap into the Untamed Photographer spirit; creators are
prompted to submit stories to Vocal featuring an original camera or
smartphone photograph capturing the beauty of earth's creatures,
along with the story behind the shot. On the panel of judges for
the Challenge is Melissa Groo,
award-winning wildlife photographer, writer, conservationist and
member of Untamed Photographer's artist network. Ms. Groo's
photographs and articles have been published in numerous magazines
including Smithsonian, Audubon, and Outdoor
Photographer, and exhibited in galleries and venues,
including the Smithsonian National Museum of Natural History. The
"Capture the Wild" Challenge, which offers a $2,500 first place prize, is open for submissions
through June 8, 2021 at 11:59am EST.
Creatd CEO Jeremy Frommer
commented, "Everything we do is driven by the belief that
creativity should be rewarded. In Untamed Photographer's case,
profits go to the artists and the important environmental causes
they support. One of our key roles within this strategic
partnership will be to evolve their technology capabilities and
platform. Today, Untamed Photographer sales are limited to print
editions; however, we have begun preparations to develop the
ability to tokenize and market the unique photographs of the
Untamed Photographer artists within the emerging NFT (non-fungible
token) market, while giving back to the important movement of
protecting the world's wildlife."
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a
creator-first technology company and
the parent company of the Vocal
platform. Our mission is to empower
creators, entrepreneurs, and brands
through technology and partnership.
We accomplish this through Creatd's
three main business pillars: Vocal Ventures,
Creatd Partners, and Recreatd. For news and updates, subscribe to
Creatd's newsletter: https://creatd.com/newsletter
Investor Relations Contact: ir@creatd.com
About Untamed Photographer
Untamed Photographer is an online art gallery that brings together
wildlife photography and stories from a range of international
environmental artists, both emerging and established. For more
information, visit: https://untamedphotographer.com.
Forward-Looking Statements
Any statements that are not historical facts and that express,
or involve discussions as to, expectations, beliefs, plans,
objectives, assumptions or future events or performance
(often, but not always, indicated through the use of words or
phrases such as "will likely result," "are expected to," "will
continue," "is anticipated," "estimated," "intends," "plans,"
"believes" and "projects") may be forward-looking and may involve
estimates and uncertainties which could cause actual results to
differ materially from those expressed in the forward-looking
statements. We caution that the factors described herein could
cause actual results to differ materially from those expressed in
any forward-looking statements we make and that investors should
not place undue reliance on any such forward-looking statements.
Further, any forward-looking statement speaks only as of the date
on which such statement is made, and we undertake no obligation to
update any forward-looking statement to reflect events or
circumstances after the date on which such statement is made or to
reflect the occurrence of anticipated or unanticipated events or
circumstances. New factors emerge from time to time, and it is not
possible for us to predict all of such factors. Further, we cannot
assess the impact of each such factor on our results of operations
or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in
any forward-looking statements. This press release is qualified in
its entirety by the cautionary statements and risk factor
disclosure contained in our Securities and Exchange Commission
filings.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/creatd-inc-announces-strategic-investment-in-untamed-photographer-nft-collaboration-and-vocal-community-and-challenge-sponsorships-301278910.html
SOURCE Creatd, Inc.