DraftKings and Turner Sports Enter Multi-Year Agreement
October 15 2020 - 7:37AM
DraftKings Inc. (Nasdaq: DKNG) and Turner Sports have entered into
a multi-year agreement making the digital sports entertainment and
gaming company the exclusive sportsbook and daily fantasy sports
provider across select Turner Sports and Bleacher Report
properties, excluding NBA programming.
Under the arrangement, DraftKings will provide sports betting
information and daily fantasy content across Turner Sports
telecasts and Bleacher Report digital channels including the B/R
app. Planned integrations will include custom content segments,
DraftKings’ betting odds and daily fantasy statistics, original
content, personalized automated alerts and editorial across B/R
channels including the B/R Betting vertical, the most engaged
digital sports media brand in the sports betting industry*.
“Regulated betting is quickly becoming a fixture of modern
sports entertainment, and this collaboration with Turner Sports
further scales the reach of our products and content to engage
fans,” said Ezra Kucharz, Chief Business Officer, DraftKings.
“Turner Sports platforms provide exceptional content as they
continually captivate sports audiences. Their medium aligns with
the DraftKings’ brand and we look forward to delivering a seamless
experience for readers and viewers while also broadening our
visibility.”
“While this emerging industry continues to evolve, sports
betting helps to drive engagement, increased time spent viewing and
audience scale,” said Will Funk, Executive Vice President, Sports
Partnerships and Branded Content, Turner Sports. “This alliance
enhances Turner Sports’ content with betting information that our
hyper-engaged, highly interactive viewers demand, while driving
customer engagement and acquisition for DraftKings.”
Bleacher Report launched its B/R Betting vertical in 2019 to
focus on content in and around sports betting. Since its launch it
has consistently ranked as the most engaged sports media brand
devoted to the subject.
Fans can access DraftKings Daily Fantasy, Sportsbook and Casino
anywhere by visiting www.draftkings.com or by downloading
DraftKings apps via iOS and Android.
*Based on Sprnklr Data August-September 2020
About DraftKingsDraftKings Inc. (Nasdaq: DKNG)
is a digital sports entertainment and gaming company created to
fuel the competitive spirits of sports fans with products that
range across daily fantasy, regulated gaming and digital media.
Headquartered in Boston, and launched in 2012 by Jason Robins, Matt
Kalish and Paul Liberman, DraftKings is the only U.S.-based
vertically integrated sports betting operator. DraftKings is a
multi-channel provider of sports betting and gaming technologies,
powering sports and gaming entertainment for 50+ operators across
more than 15 regulated U.S. and global markets, including Arkansas
and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and
retail betting for major U.S. and international sports and operates
in the United States pursuant to regulations in Colorado, Illinois,
Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York,
Pennsylvania and West Virginia. DraftKings’ daily fantasy sports
product is available in 8 countries internationally with 15
distinct sports categories. DraftKings is the official daily
fantasy partner of the NFL, MLB and the PGA TOUR as well as an
authorized gaming operator of the NBA and MLB and an official
betting operator of the PGA TOUR.
About Turner SportsTurner Sports, a division of
WarnerMedia, is an industry leader in the delivery of premium
sports content across all multimedia screens. Turner Sports’
television coverage includes Major League Baseball, the NBA, NCAA
Division I Men’s Basketball Championship and ELEAGUE. The company
also manages some of the most popular sports destinations across
digital and social platforms including Bleacher Report
and its top-rated app, the B/R Live streaming sports platform,
NCAA.com and the critically-acclaimed NCAA March Madness Live suite
of products, as well as an accompanying collection of mobile sites
and connected device apps. Turner Sports and the NBA jointly manage
NBA Digital, a robust collection of offerings including NBA TV,
NBA.com, NBA LEAGUE PASS, the NBA App and NBAGLEAGUE.com.
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