ShopNBC (NASDAQ: VVTV), a 24-hour TV shopping network, today announced financial results for its second fiscal quarter ended August 2, 2008.

Second Quarter Results

Second quarter revenues were $142 million, a 26% decrease from the same period last year. EBITDA, as adjusted, was ($10.7) million compared with $1.8 million in the year-ago period. Net Loss for the second quarter was ($15.7) million compared with a net loss of ($5.4) million for the same quarter last year.

"Revenues in the second quarter were very disappointing," said John Buck, ShopNBC's CEO. "The Board fully recognizes these performance issues, and we are taking decisive action to address these trends."

Leadership Changes

As announced in a separate press release the Company issued earlier today, ShopNBC's Board of Directors concluded it was necessary to make organizational leadership changes that are effective immediately. The Board appointed John D. Buck to serve as Chief Executive Officer replacing Rene Aiu, who joined the Company as President and CEO in March 2008 and is leaving ShopNBC and its Board. Mr. Buck is currently Executive Chairman and was previously ShopNBC's Interim CEO from November 2007 to March 2008. The Company also announced the departures of Glenn Leidahl, COO, Terry Curtis, SVP of Customer Analytics and Sales Planning, and John Gunder, SVP of Media & On-air Sales, who were named to their positions in April 2008.

The Board also appointed Keith R. Stewart, with 20 years of executive retail experience, as President and Chief Operating Officer of the Company. Buck commented, "Keith has excellent leadership skills, a deep understanding of retail operations domestically and internationally and, importantly, nearly 15 years of experience in home shopping as an executive at QVC. He possesses a strong understanding of multi-channel retailing and has a proven history of delivering growth and profitability spanning markets in the United States and Germany."

Second Quarter Highlights

The Company noted that in the second quarter:

--  ShopNBC.com launched several live Webcasts to aggressively reach new
    customers and drive incremental sales by capitalizing on its strong niche
    categories, such as watches and coins.
--  It appointed Kris Kulesza, a retail executive with 23 years of
    experience and nearly a decade in home shopping, as Senior Vice President
    and Chief Merchant; and Jeff Lewis, a customer service executive with 25
    years of leadership experience in retail and direct marketing, as Vice
    President of Customer Experience.
--  It continued disciplined control of operating expenses, which were
    down year-over-year by 11% in the quarter, driven by headcount and other
    fixed overhead reductions.
--  It maintained a strong balance sheet with over $80 million in cash and
    securities.
--  It recently signed an extended carriage agreement with one of the top
    five cable providers and continues to work on preserving its cable
    distribution base while lowering distribution costs.
    

Business Outlook

"ShopNBC has undergone significant changes this past year," said Buck. "We greatly appreciate the support and patience of our shareholders. Despite these challenging times, ShopNBC made progress in the second quarter in its cable negotiations, diversifying its merchandise mix with newness, and continued success of our e-commerce business. ShopNBC is a great company with strong underlying assets supported by a talented and dedicated employee base and excellent growth potential.

"We are encouraged by these signs of progress. I look forward to working with Keith and the rest of our talented management team to improve performance that will enable us to deliver long-term shareholder value. Given the changes being implemented at the Company, we have decided not to provide guidance at this time."

Conference Call Information

The Company has re-scheduled its conference call for 11 a.m. EDT / 10 a.m. CDT on Monday, August 25, 2008, to discuss the results for the fiscal second quarter. To participate, please dial 1-800-857-9866 (pass code SHOPNBC) five to ten minutes prior to the start time. A replay of the call will be available for 30 days. To access the replay, please dial 1-866-455-0459 (pass code SHOPNBC). You may also participate via live audio stream by logging on to https://e-meetings.verizonbusiness.com. To access the audio stream, please use conference number 6203440 (pass code SHOPNBC). A rebroadcast of the audio stream will be available using the same access information for 30 days after the initial broadcast.

EBITDA and EBITDA, as adjusted

The Company defines EBITDA as net income (loss) from continuing operations for the respective periods excluding depreciation and amortization expense, interest income (expense) and income taxes. The Company defines EBITDA, as adjusted, as EBITDA excluding non-recurring non-operating gains (losses) and equity in income of Ralph Lauren Media, LLC; non-recurring restructuring and CEO transition costs; and non-cash share-based payment expense. Management has included the term EBITDA, as adjusted, in order to adequately assess the operating performance of the Company's "core" television and Internet businesses and in order to maintain comparability to its analyst's coverage and financial guidance. Management believes that EBITDA, as adjusted, allows investors to make a more meaningful comparison between our core business operating results over different periods of time with those of other similar small cap, higher growth companies. In addition, management uses EBITDA, as adjusted, as a metric measure to evaluate operating performance under its management and executive incentive compensation programs. EBITDA, as adjusted, should not be construed as an alternative to operating income (loss) or to cash flows from operating activities as determined in accordance with GAAP and should not be construed as a measure of liquidity. EBITDA, as adjusted, may not be comparable to similarly entitled measures reported by other companies.

About ShopNBC

ShopNBC is a direct-to-consumer, multi-media shopping destination for little luxuries and fashion must-haves. The shopping network reaches 70 million homes in the United States via cable affiliates and satellite: DISH Network channel 228 and DIRECTV channel 316. www.ShopNBC.com is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV). For more information, please visit www.ShopNBC.com.

Forward-Looking Information

This release contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are accordingly subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer spending and debt levels; interest rates; competitive pressures on sales, pricing and gross profit margins; the level of cable distribution for the Company's programming and the fees associated therewith; the success of the Company's e-commerce and rebranding initiatives; the performance of its equity investments; the success of its strategic alliances and relationships; the ability of the Company to manage its operating expenses successfully; risks associated with acquisitions; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting the Company's operations; and the ability of the Company to obtain and retain key executives and employees. More detailed information about those factors is set forth in the Company's filings with the Securities and Exchange Commission, including the Company's annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. The Company is under no obligation (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

                         VALUE VISION MEDIA, INC.
                         Key Performance Metrics*
                                (Unaudited)



                                  Q2                        YTD
                     For the three months ending For the six months ending
                      -------------------------  -------------------------
                      8/2/2008  8/4/2007    %    8/2/2008  8/4/2007    %
                      --------  --------  -----  --------  --------  -----
Program Distribution
   Cable FTEs           42,988    41,446      4%   42,673    40,901      4%
   Satellite FTEs       28,676    27,486      4%   28,528    27,292      5%
                      --------  --------  -----  --------  --------  -----
Total FTEs (Average
 000s)                  71,664    68,932      4%   71,201    68,193      4%

Net Sales per FTE
 (Annualized)         $   7.92  $  10.85    -27% $   8.32  $  10.92    -24%

Product Mix
   Jewelry                  39%       40%              41%       40%
   Apparel, Fashion
    Accessories,
    Health & Beauty          9%        8%              10%        8%
   Computers &
    Electronics             18%       23%              17%       23%
   Watches, Coins &
    Collectibles            26%       17%              23%       16%
   Home & All Other          8%       12%               9%       13%

Shipped Units (000s)       870     1,132    -23%    1,874     2,281    -18%

Average Price Point -
 shipped units        $    224  $    233     -4% $    226  $    229     -1%
                      --------  --------  -----  --------  --------  -----


*Includes ShopNBC TV and ShopNBC.com only.





                          VALUEVISION MEDIA, INC.
                             AND SUBSIDIARIES
                  CONSOLIDATED STATEMENTS OF OPERATIONS
              (In thousands, except share and per share data)
                                (Unaudited)



                              For the Three Month     For the Six Month
                                Periods Ended           Periods Ended
                            ----------------------  ----------------------
                            August 2,   August 4,   August 2,   August 4,
                               2008        2007        2008        2007
                            ----------  ----------  ----------  ----------
 Net sales                  $  141,927  $  190,613  $  298,215  $  378,722
 Cost of sales                  94,046     123,291     200,378     245,287
    (exclusive of
      depreciation and
      amortization shown
      below)
 Operating expense:
    Distribution and
    selling                     53,827      60,033     110,910     120,493
    General and
     administrative              5,682       6,210      12,017      13,705
    Depreciation and
     amortization                4,246       5,261       8,565      10,847
    Restructuring costs              -       2,043         330       2,043
    CEO transition costs           553           -         830           -
                            ----------  ----------  ----------  ----------
       Total operating
        expense                 64,308      73,547     132,652     147,088
                            ----------  ----------  ----------  ----------
 Operating loss                (16,427)     (6,225)    (34,815)    (13,653)
                            ----------  ----------  ----------  ----------
 Other income (loss):
    Other loss                       -        (119)          -        (119)
    Interest income                761       1,575       1,586       2,815
                            ----------  ----------  ----------  ----------
       Total other income          761       1,456       1,586       2,696
                            ----------  ----------  ----------  ----------
 Loss before income taxes
  and equity in net income
  of affiliates                (15,666)     (4,769)    (33,229)    (10,957)
    Gain on sale of RLM
     investment                      -           -           -      40,240
    Equity in income of
     affiliates                      -           -           -         609
    Income tax provision           (18)       (640)        (33)       (921)
                            ----------  ----------  ----------  ----------

 Net income (loss)             (15,684)     (5,409)    (33,262)     28,971
 Accretion of redeemable
  preferred stock                  (73)        (73)       (146)       (145)
                            ----------  ----------  ----------  ----------
 Net income (loss)
  available to
  common shareholders       $  (15,757) $   (5,482) $  (33,408) $   28,826
                            ==========  ==========  ==========  ==========

 Net income (loss) per
  common share              $    (0.47) $    (0.15) $    (0.99) $     0.67
                            ==========  ==========  ==========  ==========

 Net income (loss) per
  common share
  ---assuming dilution      $    (0.47) $    (0.15) $    (0.99) $     0.68
                            ==========  ==========  ==========  ==========

 Weighted average number of
  common shares outstanding:
       Basic                33,574,131  37,366,541  33,576,015  42,822,333
                            ==========  ==========  ==========  ==========
       Diluted              33,574,131  37,366,541  33,576,015  42,846,686
                            ==========  ==========  ==========  ==========




                          VALUEVISION MEDIA, INC.
                             AND SUBSIDIARIES
                        CONSOLIDATED BALANCE SHEETS
              (In thousands except share and per share data)




                                                   August 2,   February 2,
                                                      2008        2008
                                                  -----------  -----------
                                                  (Unaudited)

                                 ASSETS
Current assets:
   Cash and cash equivalents                      $    48,829  $    25,605
   Short-term investments                              10,892       33,473
   Accounts receivable, net                            55,730      109,489
   Inventories                                         55,634       79,444
   Prepaid expenses and other                           5,646        4,172
                                                  -----------  -----------
      Total current assets                            176,731      252,183
Long term investments                                  20,487       26,306
Property and equipment, net                            34,694       36,627
FCC broadcasting license                               31,943       31,943
NBC Trademark License Agreement, net                    8,994       10,608
Cable distribution and marketing agreement, net           502          872
Other assets                                              615          541
                                                  -----------  -----------
                                                  $   273,966  $   359,080
                                                  ===========  ===========

                 LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
   Accounts payable                               $    36,543  $    73,093
   Accrued liabilities                                 34,598       44,609
   Deferred revenue                                       692          648
                                                  -----------  -----------
      Total current liabilities                        71,833      118,350

Deferred revenue                                        2,132        2,322

Series A Redeemable Convertible Preferred Stock,
   $.01 par value, 5,339,500 shares authorized;
    5,339,500 shares issued and outstanding             44,045       43,898

Shareholders' equity:
   Common stock, $.01 par value, 100,000,000
    shares authorized; 33,590,834 and 34,070,422
    shares issued and outstanding                         336          341
   Warrants to purchase 2,036,858 shares of
    common stock                                       12,041       12,041
   Additional paid-in capital                         272,745      274,172
   Accumulated other comprehensive losses              (6,314)      (2,454)
   Accumulated deficit                               (122,852)     (89,590)
                                                  -----------  -----------
      Total shareholders' equity                      155,956      194,510
                                                  -----------  -----------
                                                  $   273,966  $   359,080
                                                  ===========  ===========





                          VALUEVISION MEDIA, INC.
                             AND SUBSIDIARIES

       Reconciliation of EBITDA, as adjusted, to Net Income (Loss):



                                                      Six-Month  Six-Month
                                 Second     Second     Period     Period
                                 Quarter    Quarter     Ended      Ended
                                 2-Aug-08   4-Aug-07   2-Aug-08   4-Aug-07
                                ---------  ---------  ---------  ---------


EBITDA, as adjusted (000's)     $ (10,666) $   1,764  $ (23,059) $     515
Less:
   Non-operating gains (losses)
    and equity in income of RLM         -       (119)         -     40,730
   Restructuring costs                  -     (2,043)      (330)    (2,043)
   CEO transition costs              (553)         -       (830)         -
   Non-cash share-based
    compensation                     (962)      (685)    (2,031)    (1,278)
                                ---------  ---------  ---------  ---------
EBITDA (as defined) (a)           (12,181)    (1,083)   (26,250)    37,924
                                ---------  ---------  ---------  ---------


A reconciliation of EBITDA to
 net income (loss) is as
 follows:

EBITDA, as defined                (12,181)    (1,083)   (26,250)    37,924
Adjustments:
Depreciation and amortization      (4,246)    (5,261)    (8,565)   (10,847)
Interest income                       761      1,575      1,586      2,815
Income taxes                          (18)      (640)       (33)      (921)
                                ---------  ---------  ---------  ---------
   Net income (loss)            $ (15,684) $  (5,409) $ (33,262) $  28,971
                                =========  =========  =========  =========

(a) EBITDA as defined for this statistical presentation represents net
income (loss) from continuing operations for the respective periods
excluding depreciation and amortization expense, interest income (expense)
and income taxes.  The Company defines EBITDA, as adjusted, as EBITDA
excluding non-recurring non-operating gains (losses) and equity in income
of Ralph Lauren Media, LLC; non-recurring restructuring and CEO transition
costs; and non-cash share-based compensation expense.

    Management has included the term EBITDA, as adjusted, in its EBITDA
reconciliation in order to adequately assess the operating performance of
the Company's "core" television and Internet businesses and in order to
maintain comparability to its analyst's coverage and financial guidance.
Management believes that EBITDA, as adjusted, allows investors to make a
more meaningful comparison between our core business operating results over
different periods of time with those of other similar small cap, higher
growth companies.  In addition, management uses EBITDA, as adjusted, as a
metric measure to evaluate operating performance under its management and
executive incentive compensation programs.  EBITDA, as adjusted, should not
be construed as an alternative to operating income (loss) or to cash flows
from operating activities as determined in accordance with GAAP and should
not be construed as a measure of liquidity.  EBITDA, as adjusted, may not
be comparable to similarly entitled measures reported by other companies.

CONTACT: Frank Elsenbast Chief Financial Officer 952-943-6262

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