ShopNBC Announces Consulting Agreement With TV Shopping Experts Segel Associates
October 20 2008 - 8:00AM
Marketwired
ShopNBC (NASDAQ: VVTV), a 24-hour television shopping network,
today announced a consulting agreement with Segel Associates, a
direct response marketing and product development firm with 15
years of experience in the TV shopping industry.
Under the agreement, principals Marvin and Alan Segel will serve
in an advisory capacity to ShopNBC and provide broad advice on
business strategy, marketing and promotions, merchandising, vendor
recruitment, product sourcing, cable distribution, and TV
operations.
"Segel Associates' reputation in the TV shopping world is second
to none," said Keith Stewart, ShopNBC President and COO. "Marv and
Alan bring a tremendous amount of knowledge and contacts to the
table. Their heritage in home shopping is rooted at the inception
of our industry. Their sourcing network is global. And their ideas
are innovative backed by a proven track record of success. This
agreement will enable ShopNBC to further develop our core business
across many critical fronts while expanding our search for new and
interesting products to attract new customers and delight our loyal
base."
"We are excited to work with such a dynamic and nimble company
as ShopNBC, which I clearly see as the future of electronic
retailing," said Marvin Segel, President and Founder of Segel
Associates. "ShopNBC has a great brand, a wonderful set of
strategic assets, and a seasoned group of talented people. We truly
believe in Keith and the positive changes he is making at the
shopping network. We look forward to helping him continue the
momentum as well as capitalizing on a multitude of opportunities in
the marketplace for the benefit of ShopNBC viewers."
The Company stated that the Segel brothers plan to launch a
number of products on ShopNBC in the near future, including the
Deep Cover Nail System, the patented Flavor Magic Gourmet Seasoning
Sheets by Real Chef, and other Real Chef gourmet foods and
kitchenware branded products, to mention a few.
About Segel Associates
Segel Associates is a leader in direct response, home shopping
and product positioning. Established 15 years with offices in King
of Prussia, PA and Cherry Hill, NJ, the company was founded by
Marvin Segel. A TV shopping veteran, Mr. Segel has successfully
introduced several products to QVC. He also has helped other
entrepreneurs succeed on QVC with their own product inventions. Mr.
Segel is author of "Uphill All The Way" and is currently creating
and co-producing "The Divas of Daytime TV" with Creative
Entertainment. For more information, please visit
www.SegelAssociates.com and www.Creative-Ent.com.
About Real Chef
Real Chef was founded by former restaurateur Alan Segel whose
mission is to bring chef-inspired gourmet foods and unique
kitchenware to American homes -- from the most practical cast iron
cookware, to an artisan small-batch sauce, to a revolutionary
seasoning system. The Company also brings together talented
celebrity chefs, giving them a forum to create products that are
typically reserved exclusively for guests in their own restaurants.
For more information, please visit www.RealChef.com.
About ShopNBC
ShopNBC is a direct-to-consumer, multimedia shopping
destination. The shopping network reaches 70 million homes in the
United States via cable affiliates and satellite: DISH Network
channel 228 and DIRECTV channel 316. ShopNBC.com is recognized as a
top e-commerce site. ShopNBC is owned and operated by ValueVision
Media. For more information, please visit www.ShopNBC.com.
Contacts: Frank Elsenbast Chief Financial Officer 952-943-6262
Anthony Giombetti Media Relations 612-308-1190
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