Award-winning Intelligent Nutrients, created by Aveda founder and
respected environmentalist Horst M. Rechelbacher, is delighted to
announce its launch on ShopNBC. Debuting at 9:00 am CDT on the 29th
of May, the show series "Intelligent Nutrients on ShopNBC" heralds
a new era for the premium lifestyle shopping network as Intelligent
Nutrients opens its doors for viewers to an organic way of thinking
with its innovative health and beauty range.
Intelligent Nutrients was described as one of the "Breakthrough
Products of the Year" by Women's Wear Daily publication and
received their highly prestigious Beauty Biz Award 2008.
Intelligent Nutrients is currently available at Barneys in New York
and selected stores throughout America. The range will be available
exclusively to viewers of ShopNBC, ensuring the accessibility of
Intelligent Nutrients to customers across the United States from
the comfort of their home. Intelligent Nutrients on ShopNBC will
endeavor to recreate the Intelligent Nutrients lifestyle brand live
on the ShopNBC network. Hosts from ShopNBC and special on-air guest
and Intelligent Nutrients brand advocate Christin Ament, who was
personally chosen and trained by Horst M. Rechelbacher to carry his
mission and vision to the general public, will welcome viewers and
bring them behind the scenes in an educational way, explaining the
benefits of organic beauty.
As part of Intelligent Nutrients mission of being certified
organic, produced with 100% renewable energy, and fully committed
to not testing its products on animals, portions of the ShopNBC set
will consist of recycled materials along with organic seeds that
are used in the range. The Intelligent Nutrients collection
includes certified organic aromatics, certified organic scalp and
hair care, certified organic hair styling, body cleanser, certified
organic Lip Delivery Nutrition, and at the heart of the line --
Intellimune� -- an internal/external certified organic
super-antioxidant seed oil blend and tablets. "Intelligent
Nutrients feels so strongly about Intellimune� that this powerful
antioxidant blend has been added into every skin, hair and body
product," adds Rechelbacher.
Rechelbacher explains the reasons behind launching on ShopNBC:
"Intelligent Nutrients is a lifestyle concept with a range of
products made with certified organic, food grade, and non-toxic
ingredients. ShopNBC has a wonderful team of experts who love our
products. Through the power of television marketing, ShopNBC allows
us to thoroughly deliver our message through education and share
our story of how we developed and manufactured our certified
organic anti-aging products to their strong viewership. It is a
testament to their commitment to deliver only the best products to
their customers."
Kris Kulesza, ShopNBC's Chief Merchant, said: "Intelligent
Nutrients is a quintessential lifestyle brand -- a brilliant
combination of avant garde yet classical in its own right. This
blend of traditional and progressive is a perfect fit for the
premium products that are showcased on ShopNBC. As we continue to
develop our health and beauty business, positioning ShopNBC as an
authority and destination in this category, we look forward to
leveraging this wonderful relationship with Intelligent Nutrients
over the long-term as one of our key brands."
Donna Tarantino, ShopNBC beauty spokesperson, added, "Through
Intelligent Nutrients, Horst has once again proven himself a
pioneer. He has succeeded in merging food, science and cosmetic
chemistry to create a new paradigm in beauty. With Intelligent
Nutrients leading the market in organic beauty, it's a timely story
that needs to be told in a format that is demonstrative and
educational. We are thrilled to bring this next generation of
organic beauty to our loyal viewers."
The top five featured products on ShopNBC have been carefully
selected to nourish the mind, body and soul, from the inside
out.
-- The nutraceutical supplements, Intellimune� Oil and Tablets
(C72200, C72201), add the benefits of seed nutrition to modern
diets that are often lacking in fruit, vegetables and herbs. A
single measure of Intellimune delivers the antioxidant equivalent
of eating nearly one pound of the super fruits used to produce --
organic red grape, organic black cumin, organic pumpkin seed,
organic red raspberry and organic cranberry seed.
-- Be taken to a tranquil place with Intelligent Nutrients
Certified Organic Innercalm(TM) - Wind Down Aroma (C72206), a blend
of soothing Sweet Orange, White Grapefruit and Mandarin with Neroil
and Petitgrain. This multi-purpose aroma can be used to scent skin
and hair, aid against jet lag or be added to an unscented massage
oil.
-- The Intelligent Nutrients Lip Delivery Nutrition(TM) Duo
(C72202) conditions and heals dry lips with nurturing antioxidants,
certified by the USDA, it contains all natural ingredients
including Beeswax and Coconut, Sunflower Seed and Palm Kernel Seed
Oils. It's a nutritious way to smooth, soften and hydrate lips.
-- Complement lip nutrition with Intelligent Nutrients
Anti-Aging Skincare range which includes the Anti-Aging Cleanser
with Organic Washcloth (C72203), Anti-Aging Mist and Anti-Aging
Serum Duo (C72204) and Anti-Aging Moisture (C72205). The USDA
Certified Organic formula restores and protects with antioxidants,
plant sterols, fatty acids and essential oils to help prevent aging
and inflammation. These products work together to maintain a
harmonious balance of moisture for radiant, healthy skin.
-- Looking for a hair product that helps smooth, soften and
protects damaged or dry hair, then Intelligent Nutrients Hair and
Scalp Treatment Oil (C72207), uses a plant-based blend of Oatmeal
and other non-toxic plant emollients to help spread the intensely
hydrating formula. Jojoba, Coffee and Palm Kernel oils are blended
with the antioxidant-rich Intellimune Seed Oil Complex to add
softness and sheen, reduce frizz and help detangle. It is safe for
color-treated hair.
Show dates and times (CDT) for the full launch of the show
series on ShopNBC:
-- Friday, May 29th at 9am and 8pm with ShopNBC hosts Lynne
Schacher and Kendy Kloepher, respectively, with special on-air
guest Christin Ament of Intelligent Nutrients.
-- Saturday, May 30th at 9am and 5pm with ShopNBC hosts Libby
Floyd and Sarah Anderson, respectively, with special on-air guest
Christin Ament of Intelligent Nutrients.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a
premium lifestyle brand. The shopping network reaches 73 million
homes in the United States via cable and satellite television: DISH
Network channels 134 and 228; DIRECTV channel 316. Programming is
also streamed live on the web at http://www.ShopNBC.tv. Its
companion Internet site, http://www.ShopNBC.com, is recognized as a
top e-commerce site. ShopNBC is owned and operated by ValueVision
Media (NASDAQ: VVTV).
Note to Editors:
www.intelligentnutrients.com
Horst M. Rechelbacher, Austrian born founder of Aveda and active
environmentalist, launched certified organic health & beauty
brand Intelligent Nutrients in June 2008. In 1978, Horst founded
Aveda Corporation, a global plant-based cosmetic company. Nearly
two decades later, he sold Aveda to Estee Lauder but remained a
consultant until March 2003. Afterwards, he focused on his new
product paradigm, Intelligent Nutrients, a health and beauty
product company, utilizing 100% food-based and organic certified
ingredients.
Horst was voted one of the most notable Austrians living in
America by the Austrian press, along with Arnold Schwarzenegger and
Wolfgang Puck. Vanity Fair magazine voted Horst as one of the most
influential environmentalists in the U.S. in 1995 and again in
2005. Horst is one of the three original founders of Business for
Social Responsibility, which promotes the idea that businesses have
the greatest responsibility and opportunity to provide
sustainability to all living species. In 2004, he became a founding
member of the Organic Center for Education, Research and Promotion,
and the beauty industry awarded him the Lifetime Achievement Award.
In 2007, the International Congress of Esthetics and Spa presented
Horst with the Crystal Award, and he received the Rachel Carson
Award for a Lifetime Commitment to Environmental Ethics &
Integrity. Later that year, the Spa & Salon Professional
Association Incorporated honored him as an Industry Innovator &
Legend for his lifetime contribution to the cosmetology
industry.
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For more information contact: Meena Khera Email Contact Anthony
Giombetti ShopNBC Tel: 952.943.6578 Mob: 612.308.1190 Email Contact
Mikey O'Brien Email Contact Christin Ament Tel: 612.617.2032 Email
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